BlueWaters Investment Group Announces Managing Directors
New Private Equity Fund to Invest in Founder- and Family-Owned Businesses in
ATLANTA -- April 30, 2013
BlueWaters Investment Group (BWG), a new Atlanta-based private equity fund,
announces the appointments of Andrew Schroer and Keith Berger, both to the
position of managing director. BWG actively seeks to acquire or invest in
founder- and family-owned businesses with up to $25 million in annual
revenues. Located in the Southeast, these companies will operate in the
technology and telecommunications, or business-to-business manufacturing and
services arenas. Founded by true operational executives, BWG provides targeted
funds and hands-on leadership to selected companies.
Andrew Schroer is an expert in technology and telecommunication sales,
services and manufacturing. Schroer was a global sales leader at a Fortune 50
company before founding a series of successful businesses. Most recently he
exited Atlanta-born Endeavor Telecom, where he now sits on the board of
A graduate of the University of Georgia’s Terry College of Business, Schroer
began his career as a global sales leader at Shin-Etsu Chemical Company, Ltd,
a global Fortune 50 company. After Shin-Etsu, he joined SSI, an exponential
growth consulting and software development company.
Schroer then co-founded Endeavor Telecom, which manages the installation and
repair of virtually every type of IT/Communications equipment. Schroer
shepherded Endeavor through several growth stages: start-up, high growth,
investment and restrategizing, established yet rapid growth, recapitalization,
post-recap growth, and exit.
At Endeavor, Schroer was responsible for revenue creation and service
definition. He grew Endeavor from basic single location installations to
multi-site installs of thousands of commercial locations across the United
States, Canada and Mexico. Ultimately, he recruited and built a 9,000+ person
service organization. As the company’s revenues, investment and footprint
expanded, Schroer developed Endeavor’s management and hiring strategy.
Keith Berger brings expertise in business turnaround and operations
management. His experience lies in consulting, technology and
telecommunications. Berger was a leader at Booz & Company, General Electric,
and Nokia before joining entrepreneurial ventures like Research in Motion and
While at Booz & Company, Berger advised clients on manufacturing process and
service efficiencies. His counsel resulted in gains of over $200 million in
revenues and freed cash.
Berger began his career with General Electric, where he worked in the
manufacturing, financial services, strategic planning and quality fields. Post
GE, Berger gained progressive leadership experience at companies like Nokia
and Research in Motion (now Blackberry). At Endeavor Telecom, Berger was
responsible for complete operational management of the Georgia Fast 40
Berger holds his master’s in business administration from the NYU Stern School
of Business. He earned a master’s in metallurgy and a bachelor’s in mechanical
engineering from the University of Connecticut. He is certified in GE Six
Sigma and GE Lean principles.
Companies interested in partnering with or being acquired by BWG should apply
through the company’s Web site or follow the firm on LinkedIn.
About BlueWaters Investment Group
Based in Atlanta, Ga., BlueWaters Investment Group is a private equity fund
targeting founder- and family-owned businesses located in the Southeast. The
firm concentrates on technology, telecommunications, services and
business-to-business manufacturing companies with up to $25 million in annual
revenues. For the companies it acquires or invests in, BlueWaters provides
strategic investment and hands-on leadership from true operational executives.
For more information, visit http://www.bluewatersinvestment.com or for
industry commentary visit
BlueWaters Investment Group
Susannah Campbell, 301-257-9728
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