Ram Truck Brand 'Dominates the Field' With Multi-tier Sponsorship of Churchill
Downs® and the 139th Kentucky Derby®
AUBURN HILLS, Mich., April 30, 2013
AUBURN HILLS, Mich., April 30, 2013 /PRNewswire/ --
oThe 139th running of the Kentucky Derby marks Ram Truck brand's fourth
year as exclusive automotive partner
oRam serves as Official Truck of Churchill Downs and the Kentucky Derby
oFans attending weekend races will be immersed in the Ram Truck brand
experience, including vehicle placement, truck integration, signage and
oTelevision, print and digital advertising campaigns complement on-site
Ram Truck brand sponsorship of Churchill Downs and the Kentucky Derby will
"Dominate the Field" this year as the 2013 Ram 1500, Motor Trend's Truck of
the Year, serves as the Official Truck for the historic track and America's
greatest horse race for the fourth consecutive year.
Fans entering Churchill Downs for the 139th running of the Kentucky Derby will
be fully immersed in the Ram Truck brand experience via vehicle displays, work
trucks in and around the track, gate crew staff uniforms, posters as well as
backside and trackside signage throughout the grounds. Hospitality will also
be offered to jockeys, trainers, owners and horseman.
Strategically placed posters and signs throughout the Churchill Downs stable
area feature specially crafted "Dominate the Field" messages reminding race
fans of the dedication, unrelenting tenacity, stamina and years of hard work
it takes to earn the glory of making it to the Kentucky Derby. The signage
spells out the Ram Truck brand tagline, "Guts. Glory. Ram."
"Efficient, dependable and powerful trucks are a must-have tool for Kentucky
Derby owners, trainers, track crew members and racing fans alike," said Reid
Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. "With
best-in-class fuel economy and towing capability, Ram trucks are designed and
engineered to meet customer needs throughout this world-class sport."
To complement on-site branding, Ram is launching television, print and digital
advertising campaigns to promote its sponsorship and Official Truck status of
Churchill Downs and the Kentucky Derby.
The brand will run three spots on NBC as part of the network's May 4 Kentucky
Derby coverage. In addition, digital media ads appear on various sites,
including NBCSports.com, SI.com, BleacherReport.com, SportingNews.com and the
Churchill Downs and Kentucky Derby sites.
Fans may also follow the Ram Truck brand on Facebook
(www.facebook.com/ramtrucks) and Twitter (www.twitter.com/ramtrucks) to be a
part of the excitement throughout the day.
A Ram Truck brand representative will present the winning trophy to the owner
and jockey of the Twin Spires Turf Sprint.
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define
its customer since its launch as a standalone vehicle brand. Creating a
distinct brand for Ram trucks has allowed the brand to concentrate on how core
customers use their trucks and what new features they'd like to see. Whether
focusing on a family that uses its half-ton truck day in and day out, a
hard-working Ram Heavy Duty owner or a business that depends on its commercial
vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the
market. Ram Truck has emerged as a full-size truck leader by investing
substantially in new products, infusing them with great looks, refined
interiors, durable engines and features that further enhance their
capabilities. Truck customers, from half-ton to commercial, have a demanding
range of needs and require their vehicles to provide high levels of
capability. Ram trucks are designed to deliver a total package.
About Churchill Downs
Churchill Downs, the world's most legendary racetrack, has conducted
Thoroughbred racing and presented America's greatest race, the Kentucky Derby,
continuously since 1875. Located in Louisville, the flagship racetrack of
Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at
Churchill Downs, which offers year-round simulcast wagering at the historic
track. Churchill Downs will conduct the 139th running of the Kentucky Derby on
May 4, 2013 and its 2013 Spring Meet is scheduled for April 27-June 30. The
track has hosted the Breeders' Cup World Championships a record eight times.
Information about Churchill Downs can be found on the Internet at
SOURCE Chrysler Group LLC
Contact: Gabrielle Schulte, Chrysler Group LLC, (248) 512-6233 (office), (248)
821-9798 (cell), firstname.lastname@example.org, Eileen Wunderlich, Chrysler
Group LLC, (248) 512-0332 (office), (248) 705-7962 (cell),
email@example.com; John Asher, Vice President, Racing
Communications, (502) 636-4586 (office), firstname.lastname@example.org
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