GAIAM and Digital Shelf Space Sign International Distribution Agreement for GSP
VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 04/30/13 -- Digital
Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF) is pleased to announce that effective April
23, 2013 the Company has entered into a distribution agreement for
the Company's flagship product, GSP RUSHFIT (www.gsprushfit.com)
ultimate 8-week home workout DVD fitness series starring Mixed
Martial Arts ("MMA") World Welterweight Champion Georges St-Pierre
("GSP") with one of the largest global distributors for lifestyle
media, GAIAM INC. (NASDAQ:GAIA).
Under the terms of the two year distribution agreement, GAIAM will
have rights to market and distribute GSP RUSHFIT in all sales
channels, including but not limited to, retail, home shopping
channels, internet, and television, in North America as well as
Australia, United Kingdom and Japan. GAIAM will be responsible for
all advertising and marketing associated with the exploitation and
distribution of GSP RUSHFIT.
"We are very excited to enter into a partnership with DSS as we look
to capitalize on the growing consumer passion for mixed martial
arts," said Bill Sondheim, President of Gaiam. "We believe that we
will have a truly winning fitness formula by combining the
authenticity of Georges St-Pierre, one of the world's greatest MMA
athletes of all time, along with Gaiam's unsurpassed expertise with
Infomercials and fitness retail distribution."
"This is a big day for DSS, the agreement with GAIAM is a significant
step forward in the long term growth of not only GSP RUSHFIT, but
also DSS," said Jeff Sharpe President and CEO of DSS. "The time and
opportunity has finally come where the budget is available to fully
exploit GSP RUSHFIT on TV internationally and help reach its full
potential. This agreement validates the Company's belief that it can
create and produce industry leading fitness and sport instruction
GSP RUSHFIT was designed to appeal to the massive global audience
with an interest in MMA and MMA training methods as a complete home
fitness workout program. GSP RUSHFIT combines three of the hottest
fitness trends. The complete program uses various MMA conditioning
exercises, intense circuit style training and body weight training
for fitness consumers to build muscle, cut weight and get in shape.
GSP RUSHFIT is unlike any fitness program available. This program was
carefully designed to give the most efficient and effective workout
possible at home with minimal equipment. When consumers see how hard
internationally respected athlete Georges St-Pierre pushes himself,
working out alongside him will motivate and inspire consumers to push
themselves harder, and achieve more than they ever thought possible.
Georges St-Pierre has dedicated his life to Mixed Martial Arts and is
regarded as one of the top conditioned athletes not only in the
sport, but also in the world. Fitness fans everywhere can benefit
directly from the same commitment GSP has made to his own health and
GAIAM INC. (NASDAQ:GAIA) is a leading producer and marketer of
lifestyle media and fitness accessories. With a wide distribution
network that consists of over 60,000 retail doors, close to 15,000
store within stores, 5,600 media category management locations, a
digital distribution platform and more than 10 million direct
customers, GAIAM is dedicated to providing solutions for healthy and
eco-conscious living. The company dominates the health and wellness
category and releases non-theatrical programming focused on family
entertainment and conscious media. For more information about GAIAM,
please visit www.gaiam.com or call 1.800.869.3603.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent creator, producer and
distributor of home entertainment content targeted at the fitness and
sports instruction market. Digital Shelf Space's overall content
partnership strategy is to align itself with world-class, global
brand partners. For more information visit www.digitalshelfspace.com
and to view our current projects with Georges St-Pierre and the
TOURAcademy(R), visit www.gsprushfit.com and www.touracademydvds.com.
This news release may contain forward-looking statements and
information based on current expectations. These statements should
not be read as guarantees of future performance or results. Such
statements involve known and unknown risks, uncertainties and other
factors that may cause actual results, performance or achievements to
be materially different from those implied by such statements.
Although such statements are based on management's reasonable
assumptions, there can be no assurance that such assumptions will
prove to be correct. We assume no responsibility to update or revise
them to reflect new events or circumstances.
Additionally, there are known and unknown risk factors which could
cause Digital Shelf Space's actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors
include, among others: reliance on the health and marketability of
celebrity fitness talent in productions owned by Digital Shelf Space;
actual results from the use of celebrity fitness products may differ
substantially from anticipated results; the substantial investment of
capital required to produce and market video and entertainment
productions, limitations imposed by our financing abilities,
unpredictability of the commercial success of our programming,
difficulties in integrating technological changes and other trends
affecting the entertainment industry.
A more complete discussion of the risks and uncertainties facing
Digital Shelf Space is disclosed in Digital Shelf Space's Filing
Statement dated November 16, 2010 and continuous disclosure filings
with Canadian securities regulatory authorities at www.sedar.com. All
forward-looking information herein is qualified in its entirety by
this cautionary statement, and Digital Shelf Space disclaims any
obligation to revise or update any such forward-looking information
or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future
results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of the release.
Digital Shelf Space Corp.
President and CEO
604.736-7977 ext. 111
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