Five Below Partners with Alex’s Lemonade Stand Foundation to Help Fight Childhood Cancer

  Five Below Partners with Alex’s Lemonade Stand Foundation to Help Fight
  Childhood Cancer

Business Wire

PHILADELPHIA -- April 30, 2013

Five Below (NASDAQ: FIVE), the leading retailer of extreme-value merchandise
for teens and pre-teens, is once again teaming up with Alex’s Lemonade Stand
Foundation (ALSF) to raise money to find cures for all kids with cancer. From
May 6 through May 27, Five Below will be asking shoppers to donate $1 in
exchange for a lemon-shaped pinup they can sign and hang on the wall of their
local Five Below. Lemon pinups will be sold at all 250+ Five Below locations,
with 100 percent of the proceeds going toward childhood cancer research. In
addition, Five Below will be selling a limited-edition, lemon-scented Fresh
Paint brand nail polish and donating a portion of the proceeds to ALSF.

“We are proud to once again be supporting the efforts of Alex’s Lemonade Stand
Foundation and are eager to kick off this campaign,” says David Schlessinger,
co-founder of Five Below. “Each year we are overwhelmed by the generosity of
our customers, and we doubt this year will be any different. I’d like to
challenge all our customers—kids, teens, and adults—to support this worthy
cause by contributing a dollar or two. Let’s exceed last year’s contribution
and show ALSF just how strong the Five Below community’s support is.”

Five Below’s partnership with ALSF is part of the retailer’s ongoing mission
to support philanthropic organizations focused on benefitting and improving
the lives of kids, teens, and families. Five Below has been a partner of ALSF
since 2005, raising more than $300,000 for the organization.

“We are grateful for the continued support and the long-term partnership we
have developed with Five Below over the past several years,” says Jay Scott,
Executive Director of Alex’s Lemonade Stand Foundation. “The generosity and
support we have received from this community is inspiring and is helping to
better the lives of pediatric cancer patients across the country.”

The limited-edition, lemon-scented Fresh Paint nail polish can be purchased
beginning May 6 at any Five Below location while supplies last, and $1 pinups
will be available for three weeks from May 6 through May 27.

Five Below will present Alex’s Lemonade Stand Foundation with the fundraising
proceeds, as well as a corporate donation, on June 6, 2013 during the Alex
Scott Phone Bank, a day-long fundraising event hosted by CBS3 and The CW

Five Below stores are open Monday through Saturday from 10 a.m. to 9 p.m., and
on Sunday from 11 a.m. to 6 p.m. For the Five Below store nearest you, visit

About Five Below

Five Below is a rapidly growing specialty value retailer offering a broad
range of trend-right, high-quality merchandise targeted at the teen and
pre-teen customer. Five Below offers a dynamic, edited assortment of exciting
products, all priced at $5 and below, including select brands and licensed
merchandise across a number of category worlds. Five Below is headquartered in
Philadelphia. For more information, visit

About Alex’s Lemonade Stand Foundation

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade
stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000,
4-year-old Alex announced that she wanted to hold a lemonade stand to raise
money to help find a cure for all children with cancer. Since Alex held that
first stand, the Foundation bearing her name has evolved into a national
fundraising movement, complete with thousands of supporters across the country
carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a
registered 501(c)3 charity, has raised more than $60 million toward fulfilling
Alex’s dream of finding a cure, funding over 275 pediatric cancer research
projects nationally. For more information on Alex’s Lemonade Stand Foundation,


Five Below
Press contact:
Gregory FCA
Denise DiMeglio, 610-228-2102
Account Supervisor
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