Rocky Brands Introduces Rocky 4EurSole Footwear Line for Women in Health Care
New Custom-Fit, Custom-Style Footwear Provides 3 Styles in 1 and
Multiple Wear Options
NELSONVILLE, OH -- (Marketwired) -- 04/30/13 -- Rocky Brands, Inc.,
a leading manufacturer of outdoor and work footwear and apparel, as
well as western, duty and military footwear, introduces Rocky
4EurSole, a new purpose-built line of footwear specifically designed
for women health care professionals.
"Rocky Brands is excited to bring its work and safety heritage,
comfort, innovation and performance-driven expertise into the health
care arena," said Liz Horn, senior vice president marketing for Rocky
Brands. "Health care professionals have long voiced a need for
comfortable and functional footwear that continuously performs under
the unforgiving demands of their profession. We have developed a
footwear line that fulfills this need with Rocky 4EurSole."
"Nurses can often walk upwards of thirteen miles on a single shift.
Our inspiration for Rocky 4EurSole came from listening to many of
these nurses who are on the front line of providing care, and who
know firsthand the shoe attributes that work to keep them at their
best," said Jodi Waterman, sales and marketing manager for Rocky
Brands. "We applied our purpose-built footwear expertise and designed
a line that enhances the user experience, furthering nursing shoe
technology, durability, comfort and style."
Rocky 4EurSole is constructed with a unique three-part system that
allows for multiple wear options. With two interchangeable insoles
and a removable and interchangeable swivel-strap, a single pair of
shoes can be worn as an open back, closed back or sling back style.
Additionally, 4EurSole has built-in features that provide health care
workers maximum comfort, stability and superior slip resistance for
on the job safety and all day wear. 4EurSole is available in 12 color
and pattern options along with 6 heel color options, resulting in
more than 2,000 mix and match combinations for wearers to showcase
their personality through their 4EurSole selection.
4EurSole is constructed with:
-- PetalTrax slip-resistant outsole technology
-- Dual density midsole for maximum comfort
-- Ergonomic cushioned insole with patented interlock system
-- Easy to clean, stain resistant leather
-- Abrasion resistant toe cap
Rocky 4EurSole footwear is expected to be available online June 15,
2013, and through authorized Rocky 4EurSole dealers.
About Rocky Brands
Rocky Brands, Inc. is a leading designer,
manufacturer and marketer of premium quality footwear and apparel
marketed under a portfolio of well recognized brand names including
Rocky(R), Georgia Boot(R), Durango(R), Lehigh(R) and the licensed
brand Michelin(R) Footwear. Rocky Brands is proud to supply footwear
to the United States military. For more information, visit
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