Silver Jeans Co.™ Taps Texas For Its First Retail Location

          Silver Jeans Co.™ Taps Texas For Its First Retail Location

PR Newswire

WINNIPEG, Manitoba, April 30, 2013

WINNIPEG, Manitoba, April 30, 2013 /PRNewswire/ --Silver Jeans Co.™, the
Canadian-based company that earned a reputation for high quality and
well-fitting jeans in the mid luxury denim market, is pleased to announce the
locations for its first five stores kicking off the brand's global retail
strategy. Silver Jeans Co.™ will open its first "loft" this July in The
Woodlands Mall in The Woodlands, Texas, with monthly store openings through
November 2013 in Glendale, Calif., Bloomington, Minn., and additional
locations in Texas.

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"We looked at numerous factors including our current distribution, the very
best malls by sales, population growth areas, our competition in the malls,
and the best possible available spaces," says Michael Silver, Chief Executive
Officer, Silver Jeans Co.™ "We spent a lot of time visiting candidate malls to
determine how our brand would fit into the landscape and where we might offer
the consumer a truly different and exciting point of view."

The Silver Jeans Co.™ loft is designed to provide consumers with a unique and
creative denim experience. Offering expert customer service with a
well-trained staff of "Jeaners" (retail sales associates), the Silver Jeans
Co.™ loft experience will be highly personal, catering to customers' specific
fit needs. Tersigni Palachek Design Collective, known for their distinctive
approach to international branded environments that foster emotional and
experiential connections, led the way in developing this specialized space. To
enhance the customer experience, each loft will feature the latest digital
technology with an innovative mobile point of sale system. A six foot media
wall displaying the latest campaign and breakthrough music videos as well as
behind the scenes features from Silver Jeans Co.™ campaign photo shoots will
be the centerpiece of the loft.

Ranging from 1,500 to 2,200 square feet, each loft is designed to highlight
the latest collections from Silver Jeans Co.™ and offer consumers a
personalized approach to a full range of men's, and women's signature denim
fits and sportswear. The Silver Jeans Co.™ lofts will also feature
eco-friendly shopping bags as well as community centric events tailor-made for
each market.

Silver Jeans Co.™ retail loft location opening schedule:

  oThe Woodlands Mall, The Woodlands, Texas – July 2013
  oMall of America, Bloomington, Minnesota – August 2013
  oLa Plaza Mall, McAllen, Texas – September 2013
  oGlendale Galleria, Los Angeles, California – October 2013
  oStonebriar Centre Mall, Frisco, Texas – November 2013

About Silver Jeans Co.™

Silver Jeans Co.™is a division of Western Glove Works, a family-owned
business that has produced quality denim products for 90 years.In 1991,
Michael Silver parlayed the family's vast denim experience into its own
branded label and createdSilver Jeans Co.™ Over the past 20 years,Silver
Jeans Co.™has become known by its devotees as the must-have brand for those
who demand a perfect fit from their jeans. Currently headed by Allen Kemp, and
designed by Janice Marks, the brand is a time-tested collection that blends
modern and vintage details with intricate washes and creative designs.Silver
Jeans Co.™gives its fashion-savvy but cost-conscious customer the latest
styles and best quality at a price that he or she can afford. Today the
collection has grown to an international lifestyle brand offering men's,
women's and extended size denim and denim-related sportswear to markets
worldwide.Silver Jeans Co.™products are sold in the US at independent
retailers such as M. Fredric, specialty chains such as Buckle and major
department stores such as Nordstrom, Macy's and Dillard's. Suggested retail
price forSilver Jeans Co.™jeans range from $80-100, $39-79 for tops and
$89-119 for outerwear.

SOURCE Silver Jeans Co.

Contact: Emily Provansal, 949-607-0995,, or Michele
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