element14 Outperforms with Freescale Semiconductor Achieving 'Best Performing
e-tailer 2012' Across Asia-Pacific
SINGAPORE, April 30, 2013
SINGAPORE, April 30, 2013 /PRNewswire/ --
element14 (formerly Farnell), the electronics store for design engineers and
electronics enthusiasts,has been awarded the 2012 Asia Distributor
Distinction Award of 'Best Performing e-tailer' fromFreescale Semiconductor.
The award was presented at the Freescale annual Asia distributors event and
element14 was recognized among Freescale's international and local
distributors for its e-commerce performance across Asia-Pacific.
Jeff Uden, Vice President of Product and Supplier Marketing, element14 Asia
Pacific said, "We are delighted with this award from Freescale. The web is our
future and as part of our ongoing multi-channel strategy we will dedicate the
best resources to further develop our online channels. We are positioned well
for continued success in 2013."
element14's year-long collaboration with Freescale on digital marketing
campaigns, new product launches, University programmes and technical support
contributed to a marked increase in customers fordevelopment boards, and
sales in co-branded boards such as XL Star, Freedom Board and Sabre Lite
contributed significantly to this growth.
Ting Li, Freescale Channel Distribution Director, Asia Pacific Region, said,
"element14 has created many innovative marketing campaigns which help heighten
awareness and result in outstanding sales for us. The element14 website is
easy to use in terms of comparing, reviewing and buying which serves our
customer base well."
element14 is a high-service distributor of technology products and solutions
for electronic system design, maintenance and repair including an extensive
range of development kits and PCB boards, semiconductors , connectors, cables,
electromechanical and passives components; switches, relays, capacitors and
APAC Contact: Christina Loh Communications APAC Tel: +65-6671- 8769 E-mail:
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