Millions of Star Wars Fans Around the World Prepare to Celebrate May the 4th

  Millions of Star Wars Fans Around the World Prepare to Celebrate May the 4th

Business Wire

SAN FRANCISCO -- April 30, 2013

Since the very first Star Wars movie came out in 1977, fans everywhere have
made the galactic saga their own and found creative ways to celebrate their
love of the Force. One of the most visible ways is annually transforming the
date of May 4^th into “May the Fourth,” the day that Star Wars fandom has
created to share their passion around the world. Fans of all ages wear their
favorite Star Wars items, partake in parties and screenings, and pass on
messages of “May the Force be with you” in person and online.

Lucasfilm has long supported Star Wars fans in their grassroots celebrations,
whether they be extravagant or small. Visit Lucasfilm’s official May the 4^th
microsite, http://maythe4th.starwars.com, for Star Wars Day news, ideas on how
to celebrate, special events calendar, themed recipes, fun crafts and
activities, fan photos, and a regularly updated list of deals and promotions
from major online and brick-and-mortar retailers. Keep track of the Force of
fans on Twitter with the #maythe4thbewithyou hashtag -- @StarWars will be
tweeting highlights on May the 4^th and in the days leading up to it.

PRESS MATERIALS: https://lucasfilm.box.com/s/af73a96kf2oze52ng0pd

About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a
global leader in film, television and digital entertainment production. In
addition to its motion-picture and television production, the company's
activities include visual effects and audio post-production, cutting-edge
digital animation, interactive entertainment software, and the management of
the global merchandising activities for its entertainment properties including
the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is
headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks
and/or copyrights, in the United States and other countries, of Lucasfilm Ltd.
and/or its affiliates.TM & © 2013 Lucasfilm Ltd. All rights reserved. All
other trademarks and trade names are properties of their respective owners.

Contact:

Lucasfilm Ltd.
Tracy Cannobbio, 415-623-1763
Tracy.cannobbio@lucasfilm.com
 
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