Comerica Bank and MasterCard Launch Financial Education Curriculum in the Direct Express® Debit MasterCard® Program

  Comerica Bank and MasterCard Launch Financial Education Curriculum in the
                  Direct Express® Debit MasterCard® Program

PR Newswire

DALLAS, April 30, 2013

DALLAS, April 30, 2013 /PRNewswire/ --Comerica Bank and MasterCard marked
Financial Literacy Month with the addition of PayPerks as a complimentary
financial education and rewards platform for all Direct Express® Debit
MasterCard® cardholders.


The U.S. Department of the Treasury uses the Direct Express® Debit MasterCard
program to disburse Social Security payments, Veterans' benefits, and other
federal payments electronically, especially to those recipients for whom
direct deposit is not an option. PayPerks rewards users for participating in
a web- and mobile-based financial capability curriculum designed to foster
positive financial behavior.

PayPerks has been customized to empower Direct Express® cardholders to use
their cards in ways that maximize convenience and security, while also
minimizing fees. The curriculum also addresses general financial topics, such
as how to establish a savings plan and how to manage a household budget.

"The Direct Express® Debit MasterCard program has enabled Treasury to provide
federal payments electronically, even to those without bank accounts,
eliminating the need to print and mail millions of paper checks each month,"
said Walt Henderson, Director, EFT Strategy Division at Department of the
Treasury. "Beyond the savings Direct Express® offers taxpayers, it also
provides recipients with a convenient means to receive their federal payments
electronically and to pay bills or make purchases by telephone, on the
Internet, or at the point of sale at no cost. Adding the PayPerks financial
capability curriculum to Direct Express® increases the program's value even
more, as it empowers cardholders to get the most benefit from their cards and
to take control of their financial lives."

The PayPerks program is open to all Direct Express® cardholders. Since the
PayPerks launch at the beginning of April 2013, tens of thousands of Direct
Express® cardholders have created PayPerks accounts and completed more than
100,000 educational modules and tutorials.

"We are thrilled by the cardholder response to the PayPerks launch in the
Direct Express® program," said Nora Arpin, Director of Government Electronic
Solutions for Comerica Bank, the issuer of the Direct Express® card. "We
believe the Direct Express® program offers great benefits to cardholders, and
the PayPerks platform is an excellent way to deliver information about those

"The PayPerks curriculum is delivered in a fun and engaging way, in order to
encourage participation," said Andrew Gillen, Vice President at MasterCard.
"The Direct Express® program already offers great advantages over paper
checks—both to the government and to recipients. Adding PayPerks helps
cardholders use their cards to the best advantage, while also increasing their
general financial savvy, something that can pay dividends for a long time to

About PayPerks: PayPerks is a financial capability and rewards platform for
the unbanked and underbanked. Its patent-pending rewards model fuses
education with sweepstakes-based incentives in order to fuel behavior changes
that are positive for consumers and profitable for financial service
providers. Through PayPerks, card providers can curate a customized
educational curriculum for their current and potential cardholders.
Additionally, they can choose to award usage points for behaviors such as
lowering their check cashing fees, linking their card to direct deposit or
accumulating a rainy day fund in a prepaid account. Each point earned on
PayPerks is automatically converted into the chance to win a cash prize.
PayPerks gives away dozens of cash prizes each month. PayPerks is a privately
owned for profit social venture based in Manhattan, NY.More information can
be found at Follow us on Twitter @PayPerksB2B.

About MasterCard: MasterCard (NYSE: MA),,  is a global
payments and technology company. It operates the world's fastest payments
processing network, connecting consumers, financial institutions, merchants,
governments and businesses in more than 210 countries and territories.
MasterCard's products and solutions make everyday commerce activities – such
as shopping, traveling, running a business and managing finances – easier,
more secure and more efficient for everyone. Follow us on Twitter
@MasterCardNews, join the conversation on Cashless Conversations Blog and
subscribe for the latest news.

About Comerica: Comerica Bank is a subsidiary of Comerica Incorporated (NYSE:
CMA), a financial services company strategically aligned by three business
segments: The Business Bank, The Retail Bank, and Wealth Management. Comerica
focuses on relationships, and helping people and businesses be successful.
Comerica locations can be found in its headquarters state of Texas, as well as
in Arizona, California, Florida and Michigan, with select businesses operating
in several other states, as well as in Canada and Mexico. Comerica reported
total assets of $64.9 billion at March 31, 2013. To find us on Facebook,
please visit Follow Comerica on Twitter at
@ComericaCares and follow Comerica Chief Economist Robert Dye on Twitter at

The Direct Express^® Debit MasterCard^® card is issued by Comerica Bank,
pursuant to a license by MasterCard International Incorporated. MasterCard^®
and the MasterCard^® Brand Mark are registered trademarks of MasterCard
International Incorporated.

SOURCE Comerica Bank

Contact: Wayne Mielke (Comerica), (214) 462-4463,; or
Arlyn Davich (PayPerks),; or Seth Eisen (MasterCard), (914)
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