Digital Imaging Leader Eye-Fi Names Matt DiMaria as CEO

           Digital Imaging Leader Eye-Fi Names Matt DiMaria as CEO

PR Newswire

MOUNTAIN VIEW, Calif., April 30, 2013

MOUNTAIN VIEW, Calif., April 30, 2013 /PRNewswire/ -- Eye-Fi Inc.
(, makers of the world's first wireless memory card, today
announced that industry veteran Matt DiMaria has been named Chief Executive
Officer (CEO) as the company continues its growth within the digital imaging

"Eye-Fi is an industry leader for consumer photos & videos, from capture to
consumption," said Matt DiMaria, CEO of Eye-Fi. "It is an exciting time for
both Eye-Fi and the digital imaging space. I am thrilled to join the team."

Eye-Fi will continue to focus on building unique products and delivering
market leading technology, growing its global customer base and serving its
network of partners around the world. The company is committed to providing
consumers with great products that work in an increasingly connected world of
devices, cloud services and software.

DiMaria brings more than fifteen years of management, marketing expertise and
international business experience to his current role as Eye-Fi's CEO. He has
a track record of introducing successful digital media innovations for
consumers around the world. Matt joins Eye-Fi from Corel, where he served as
executive vice president and general manager of Roxio products, shipping over
600 million units and sales in excess of $400 million over the past five

DiMaria succeeds Eye-Fi co-founder and entrepreneur Yuval Koren as CEO. "The
board is delighted to welcome Matt into Eye-Fi and greatly appreciates Yuval's
contribution in building the incredible foundation we have today," said Carl
Showalter, General Partner at Opus Capital.

Koren will remain an important advisor to the company.

For more information about Matt DiMaria or Eye-Fi products and services,
please visit www.Eye.Fi.

About Eye-Fi

Eye-Fi is dedicated to building products and services that help consumers
manage, nurture and share their digital memories. Eye-Fi's patented and
patent-pending technology wirelessly and automatically uploads photos and
videos from digital cameras and smartphones to online, in-home and retail
destinations. Eye-Fi has helped people wirelessly upload more than 500 million
photos since being founded in 2005.

Headquartered in Mountain View, Calif., the company's investors include NTT
DOCOMO, Opus Capital, Shasta Ventures and TransLink Capital. Eye-Fi Inc. card
products include proprietary technology developed and patented by Eye-Fi, Inc.
See patents at 

For more information about Eye-Fi, please visit

Media Contact:
Shelby Hollister
Atomic PR for Eye-Fi Inc.

SOURCE Eye-Fi Inc.

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