London Evening Standard and NOOK® form partnership to support Get London Reading initiative

  London Evening Standard and NOOK® form partnership to support Get London
  Reading initiative

  Barnes & Noble to donate 1,000 of its NOOK eReaders to Get London Reading
          campaign for use by “Beanstalk” reading helpers in schools

                Bookseller makes reading affordable across UK

Business Wire

LONDON -- April 30, 2013

A new partnership initiative launches today between the London Evening
Standard and NOOK Media, LLC, a subsidiary of Barnes & Noble, Inc. (NYSE:
BKS), to support the London Evening Standard’s pioneering literacy campaign,
Get London Reading, and make reading more accessible across the UK.

Jim Hilt, Managing Director Barnes & Noble, donates NOOK(R) eReaders to pupils
at Sacred Heart Schoo ...

Jim Hilt, Managing Director Barnes & Noble, donates NOOK(R) eReaders to pupils
at Sacred Heart School, Battersea, as the Get London Reading Initiative
welcomes new partner, NOOK by Barnes & Noble.

In support of the campaign partnership, NOOK will donate 1,000 of its eReaders
to the Get London Reading campaign, to be given to reading helpers trained by
campaign partner Beanstalk, a national literacy charity. Beanstalk literacy
volunteers will use the NOOKs in schools with high levels of illiteracy to
help children who have fallen behind in reading and build upon the great work
already achieved through the campaign.

The London Evening Standard’s Get London Reading campaign is designed to
inspire children to become better readers and maximise the opportunities that
reading brings. Get London Reading has already helped over 2,000 London
children improve their reading by raising £1 million to fund the training and
supply of reading helpers into schools. The initiative, launched in June 2011,
has also seen hundreds of London Evening Standard readers volunteer their time
to go into schools each week to help children with their reading.

David Cohen, London Evening Standard’s Campaigns Editor said:"Reading is a
basic human right, without which a person is ill-equipped to function in
society, let alone fulfill their potential. Shocking levels of illiteracy in
London's primary schools prompted the Evening Standard to act by trying to
help children who had fallen behind with their reading and were in danger of
never catching up. We are thrilled that NOOK are supporting us - these 1,000
NOOKs that they have gifted to our campaign will help us reach even more
children, improving their skills and helping them begin a life-long journey of

Jim Hilt, Managing Director, Barnes & Noble, the world’s largest bookseller
and leading retailer of content, digital media and education, said: “Literacy
is at the heart of everything we do. Together with the London Evening Standard
and Beanstalk, we hope to further enrich the minds of readers of all ages
across the UK and give them access to the books they love. Barnes & Noble is
underlining our commitment to giving people affordable access to reading by
lowering the price of our award-winning NOOK^® Simple Touch eReader across the

Sue Porto, CEO, Beanstalk said: “We are most grateful for Barnes & Noble’s
support and

look forward to seeing the impact the eReaders make in tackling illiteracy. In
this digital age, where children have access to technology at ever younger
ages, it’s vitally important that we use every possible resource to help
engage the children we are working with.”

Notes to editors

About London Evening Standard

The London Evening Standard is London’s only free quality evening title and
distributes nearly 750,000 copies a day – reaching out to 1.7 million
Londoners. It was bought by Evgeny Lebedev in January 2009 and is edited by
Sarah Sands.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 677 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, ( Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store™ (, while Barnes & Noble College Booksellers, LLC operates
678 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & is ranked the
number one online retailer in customer satisfaction in the book, music and
video category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website:

NOOK^®, NOOK Store^™, NOOK Video^™, NOOK Video Apps^™ are trademarks of Barnes
& Noble, Inc. Other trademarks referenced in this release are the property of
their respective owners.

Follow Barnes & Noble on Twitter (, Facebook
( and YouTube

About NOOK Media LLC

NOOK reading and entertainment products make it easy to read what you love,
anywhere you like^™ with a fun, easy-to-use and immersive digital reading
experience. With NOOK, customers gain access to the expansive NOOK Store^™ of
more than 3 million digital books, plus periodicals, comics, apps, movies and
TV shows, and the ability to enjoy content across a wide array of popular
devices through free NOOK Reading Apps^™ and NOOK Video apps, available at NOOK owners receive Always Free NOOK Support in any
of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble
stores and online at, as well as leading retailers including Best
Buy, Walmart, Target and many others. NOOK products are available in the
United Kingdom retailers.

For more information on NOOK, follow us on or and or

About Beanstalk

Beanstalk is a national literacy charity that recruits, vets, trains and
supports volunteers to work in primary schools with children who have fallen
behind with their reading.

Its vision is a nation of confident children who can read and grow up to lead
successful lives. Website

Beanstalk reading helpers work with children on a one-to-one basis, giving
them their full attention and support to improve reading levels, increase
overall confidence and inspire a lifelong love of reading.

Each Beanstalk reading helper works with three children and sees each child
for two 30 minute sessions a week, during term-time, for a whole year.
Together, they read, play and talk. With Beanstalk's support the child's
approach to learning and enjoying reading is often transformed.

Beanstalk works in areas of deprivation across England through 17 branches in
the North, Midlands, Greater London and Kent.

Beanstalk was founded in 1973 as Volunteer Reading Help by Susan Belgrave MBE,
Beanstalk’s President. This year sees it celebrate its 40th Anniversary.

To apply to be a Beanstalk reading helper, visit:

Photos/Multimedia Gallery Available:



Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
Chevi Davis
UK PR Contact
020 7395 7058
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