Starbucks Kicks off Summer with New Caramel Ribbon Crunch Frappuccino® Blended Beverage and Offers More Than 36,000 Different

  Starbucks Kicks off Summer with New Caramel Ribbon Crunch Frappuccino®
  Blended Beverage and Offers More Than 36,000 Different Frappuccino®
  Combinations

Customer favorite and top-selling in-store flavor, caramel, can also be taken
    on-the-go with the Caramelly Intense Frappuccino® chilled coffee drink

Business Wire

SEATTLE -- April 30, 2013

Starbucks (NASDAQ:SBUX) today announced the launch of the new Caramel Ribbon
Crunch Frappuccino® blended beverage and the return of a customer favorite,
Mocha Cookie Crumble Frappuccino®, to kick off summer. Starting today,
customers can enjoy these two delicious flavors at participating stores, or
enjoy one of 36,000 different combinations of their own Frappuccino® blended
beverage.

Starbucks New Caramel Ribbon Crunch Frappuccino(R) Blended Beverage (Photo:
Business Wire)

Starbucks New Caramel Ribbon Crunch Frappuccino(R) Blended Beverage (Photo:
Business Wire)

“The iconic Starbucks green straw is synonymous with the start of summer, and
we are pleased to offer a full line-up of Frappuccino® blended beverages and
other cool and refreshing beverages for customers to complement their summer
adventures,” said Sandra Stark, vice president of blended beverages and
refreshment for Starbucks. “We’re excited to kick off the season right with
the new Caramel Ribbon Crunch Frappuccino®, a decadent twist on a classic
customer favorite. We also invite customers to create their perfect
Frappuccino® blended beverage for all of their summer moments.”

Customers can customize their Frappuccino® blended beverage to their lifestyle
and taste preferences by selecting from a variety of milks, choosing the
intensity of coffee, and picking a combination of syrups or toppings.

Introducing Caramel Ribbon Crunch Frappuccino® ^  Blended Beverage and the
Return of Mocha Cookie Crumble Frappuccino® Blended Beverage

Inspired by a long-time customer favorite and top-selling in-store flavor,
caramel, the Caramel Ribbon Crunch Frappuccino® is a blend of buttery caramel
syrup with Frappuccino® roast coffee, milk and ice, then topped with a layer
of our new dark caramel sauce, whipped cream, caramel drizzle and crunchy
caramel sugar topping. For a coffee-free beverage option, Starbucks is
offering the Caramel Ribbon Crunch Crème Frappuccino® blended beverage.

Additionally, the Mocha Cookie Crumble Frappuccino® blended beverage  is back.
This returning favorite offers a blend of rich mocha sauce, vanilla syrup,
Frappuccino® chips, Starbucks® signature Frappuccino® Roast coffee and milk
blended with ice and topped with delicious chocolaty whipped cream and
chocolate cookie crumbles.

Coming Soon: Frappuccino® Happy Hour

Customers can enjoy any Frappuccino® blended beverage at half-price again this
year with the return of Starbucks® Frappuccino® Happy Hour beginning May 3-12
from 3-5 p.m. local time at participating stores in the U.S. and Canada.

New Cold Cups: Starbucks® Cold To-Go Chiseled Collection

To complement their Frappuccino® blended beverage, customers can enjoy their
favorite summer beverage in the new Starbucks® Cold To-Go Chiseled collection,
a new twist on Starbucks® classic cold cups. Available in acrylic or stainless
steel, the cold cups feature trendy seasonal colors like mint green, neon pink
and yellow, and ombre designs. The double wall design helps prevent
condensation and keeps the beverage cooler longer. The iconic green straw, new
lime green and glitter straws or colorful lids can be added to complement the
new or classic cold cups.

New On-the-Go Offerings: Take Caramel With You

Customers can also take their favorite flavor, caramel, on-the-go with the
newest bottled drink flavor. The Caramelly Intense Frappuccino® chilled coffee
drink is a blend of Starbucks® coffee and milk with the buttery smooth
sweetness of caramel. Look for it where you buy groceries. Other flavors
include the Mocha Light and Vanilla Light with 100 calories per bottle (9.5
fl. oz.).

Another on-the-go option for customers this summer is the new bottled
Starbucks® Iced Coffee beverages. Lightly sweetened and made with 2% milk, the
beverages range between 50 – 120 calories per bottle (11. fl. oz.). Starbucks®
Iced Coffee + Milk, Starbucks® Low Calorie Iced Coffee + Milk, Starbucks®
Vanilla Iced Coffee, and Starbucks® Caramel Iced Coffee* are the current
flavors; look for them where you buy groceries.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-qualityarabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.

*Available in northeast region only.

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Contact:

Starbucks Coffee Company
Erin Shane, 206-318-7100
press@starbucks.com
 
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