Rediff.com Launches New Redesigned Website Sporting a New Tiled

Mumbai, Maharashtra, India, Monday, April 29, 2013 -- (Business Wire India) 
New feature rich homepage with images and videos, designed to enhance user
experience and improve use and functionality for handheld touch screen devices 
Rediff.com India Limited (Nasdaq: REDF), India's leading online provider of
news, information, communication, entertainment and shopping services today
released the latest version of its Rediff.com website, featuring a new and
enhanced homepage sporting a tiled interface.  
The Rediff homepage in its new avatar brings alive an assortment of content and
services using the contemporary grid layout that is visually rich. Each unit of
the grid features the latest information photographs and videos, giving it a
more interactive and image-friendly appearance. Featuring 30 headlines, the new
homepage offers a wide assortment of relevant news items from across sections
like News and Politics, Business, Movies, Get Ahead, Cricket and Sports.
Additionally, Rediff's e-commerce platform, a fast-growing segment for Rediff,
also gets a boost with a large footprint on the homepage to capitalize on the
growing usage of e-commerce platforms throughout India. 
This new design is based on user feedback and provides a seamless experience on
personal computers and laptops as well as touchscreen handheld devices like
tablets and smartphones. 
Ajit Balakrishnan, Chairman and CEO, Rediff.com said, “The Indian internet
user base is quickly moving to consuming our services on various types of mobile
devices, whether at home or on the go. As a result, this transition required us
to take a fresh and innovative view of how our users are likely to interact with
our portal. Our new tiled interface is a step towards making it easy for a
rapidly growing segment of users who access our website from tablet like touch
screen devices. We have also redesigned the site in terms of providing users
with the content and imagery they desire on our home page, while adding more
e-commerce options, which have been in higher demand from this growing
population. We believe, the steps we've taken will enhance the overall user
experience and over time, contribute to a growing Rediff user base and more
widespread adoption of the Rediff brand.” 
To experience the new Rediff.com website, visit http://www.rediff.com 
About Rediff India:  
Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of
news, information, communication, entertainment and shopping services for
Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India
with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.  
Safe Harbor 
Except for historical information and discussions contained herein, statements
included in this release may constitute "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, and reflect our current
expectations. Forward-looking statements are identified by certain words or
phrases such as "may", "will", "aim", "will likely result", "believe", "expect",
"will continue", "anticipate", "estimate", "intend", "plan", "contemplate",
"seek to", "future", "objective", "goal", "project", "should", "will pursue" and
similar expressions or variations of such expressions. These statements involve
a number of risks, uncertainties and other factors that could cause actual
results to differ materially from those that may be projected by these forward
looking statements. These risks and uncertainties include but are not limited to
the slowdown in the economies worldwide and in the sectors in which our clients
are based, the slowdown in the Internet and IT sectors world-wide, competition,
success of our past and future acquisitions, attracting, recruiting and
retaining highly skilled employees, technology, acceptance of new products and
services, the development of broadband Internet and 3G networks in India, legal
and regulatory policies, managing risks associated with customer products, the
wide spread acceptance of the Internet as well as other risks detailed in the
Form 20-F and other reports filed by Rediff.com India Limited with the U.S.
Securities and Exchange Commission. Rediff.com India Limited and its
subsidiaries may, from time to time, make additional written and oral forward
looking statements, including statements contained in the Company's filings with
the Securities and Exchange Commission and our reports to shareholders.
Rediff.com India Limited does not undertake to update any forward-looking
statement that may be made from time to time by or on behalf of the Company. 
To view the photograph, please click on the link given below: 
Rediff.com 
Media contact details 
Mandar Narvekar, Investor Relations and Corporate Affairs Contact,
Rediff.com India Ltd.,
+91 (22) 61820000,
investor@rediff.co.in 
Glenn Wiener and Dionne Manchester, GW Communications (U.S.A.),
212-786-6011 / 212-786-6068,
gwiener@GWCco.com, dionne@GWCco.com 
Contributed via: Bloomberg Publisher WEB Service 
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-0- Apr/30/2013 05:25 GMT
 
 
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