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PANDORA Celebrates Family Relationships with its Newest Charms



        PANDORA Celebrates Family Relationships with its Newest Charms

Introducing a new limited edition "Mother's Day Bear" charm

PR Newswire

COLUMBIA, Md., April 30, 2013

COLUMBIA, Md., April 30, 2013 /PRNewswire-USNewswire/ -- The bond with your
mother, grandmother or sisters is as timeless and unique as every woman. For
those looking for the perfect gift for the special women in your life, PANDORA
introduces a series of new family inspired charms to show Mom how much you
love and care for her.

(Photo: http://photos.prnewswire.com/prnh/20130430/DC04615)  

Sure to bring a smile to any mother's face is the limited edition, two-tone
Mother's Day "Bear My Heart" charm, a bear made of sterling silver and holding
a 14K gold heart. Equally as precious is the sterling silver heart-shaped
charm with "Mom" inscribed in eight different languages: English-US,
English-UK, Danish, German, Spanish, Italian, Portuguese and French.

For sons who are looking for a thoughtful idea, PANDORA introduces a new,
heart-shaped double dangle charm with blue enamel that says "Son" on the
inside of one half of the double dangle and "Mother" on the other half. The
exterior of both halves of the heart features a textured sterling silver and
oxidized design. This highly requested double dangle for mom and son is a
wonderful complement to last year's mother and daughter double dangle red
enamel heart.

Honor the bonds between female family members with a sterling silver and
sparkling cubic zirconia dangle that says "Sweet Sister," "Loving Mother" or
"Grandmother." All three dangles have space on the back to engrave a message,
transforming the charm into a personal keepsake.

The theme is continued with a "Love & Family" sterling silver charm featuring
12 happy faces or the "Purrfect Together" sterling silver charm with a pair of
cats whose tails are in the shape of a heart. Either is a great gift for those
special women who are, or feel like, family.

The collection also includes two different teddy bear charms: a sterling
silver girl teddy bear with a pink enamel bow and a sterling silver boy teddy
bear with a blue enamel bow -- each a thoughtful gift for a new mother or
mother-to-be.

"Join PANDORA in celebrating family, love and devotion with charms that show
how much you care about and love the women in your family," said Angel Ilagan,
Vice President, Marketing, PANDORA North America. "Whether your family is
growing in size or years, select PANDORA to celebrate the unforgettable bond
and memories to be treasured for a lifetime."

The new family-inspired PANDORA charms start at $40. To view the new pieces or
locate an authorized PANDORA retailer, visit www.pandora.net.

About PANDORA
For more than 30 years, PANDORA has been making its mark in the international
fine jewelry industry and is world-renowned for its high-quality, hand
finished designs made from genuine materials at affordable prices. The
collections inspire women to embrace their individuality with romantic and
feminine pieces that capture the unforgettable moments of life. The strength
of the PANDORA charm bracelet is the detailed design, the high quality and the
unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable
luxury collections include customizable charm bracelets, rings, earrings,
necklaces and watches made from sterling silver and 14K and 18K gold. Perfect
for any occasion, PANDORA jewelry is sold in over 70 countries on six
continents in over 10,300 locations, including approximately 900 PANDORA
branded concept stores. To view the PANDORA collection, build a personal piece
online or locate a jeweler, please visit PANDORA.net. For news and updates,
find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,000 people
worldwide, of whom more than 4,000 are located in Gemopolis, Thailand, where
the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ
OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was
DKK 6.7 billion (approximately EUR 893 million). For more information about
PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA Jewelry

Website: http://www.pandoragroup.com/
Website: http://www.pandora.net
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