Sports Authority Appoints Paul M. Okimoto as Chief Marketing Officer

  Sports Authority Appoints Paul M. Okimoto as Chief Marketing Officer

Business Wire

ENGLEWOOD, Colo. -- April 30, 2013

Sports Authority, one of the nation’s largest full-line sporting goods
retailers, today announced that Paul M. Okimoto has joined the company as
Chief Marketing Officer.In his new role, Mr. Okimoto is responsible for
leading the strategic development and oversight of the company’s overall
marketing plans to drive traffic and sales at stores nationwide and through
the e-commerce platform. Mr. Okimoto is a 20-year marketing and general
management executive with demonstrated success in retail, high-technology,
mobile telecommunications, advertising and the consumer packaged goods

“Paul has a proven track record of leading innovative marketing strategies for
a variety of national retailers and brands,” said Darrell Webb, Chairman and
CEO of Sports Authority. “His expertise in acquiring and retaining profitable
customers and indentifying new market opportunities and strategic partnerships
will be extremely valuable to Sports Authority as we focus on continued growth
over the long term. We are thrilled to have Paul on board as we drive our
marketing efforts forward.”

Prior to joining Sports Authority, Mr. Okimoto served as Vice President of
Marketing at RadioShack Corporation. Previously, Mr. Okimoto also held
positions with The Nielsen Company as Vice President of Corporate Marketing
and AT&T Wireless as Head of Integrated Marketing Communications. He began his
professional career at Procter & Gamble.

About Sports Authority

Headquartered in Englewood, Colorado, Sports Authority is one of the nation’s
largest full-line sporting goods retailers with more than 475 locations across
43 states. Sports Authority offers a broad range of sporting goods from
leading brands and is the active family’s destination for footwear, apparel,
fitness, team sports and outdoor recreation.The League by Sports Authority, a
free and easy rewards program, offers members 5% back on every $100 spent
during a quarterly period. For a list of store locations and information, or
to shop online, visit The Company also owns and operates
ten S.A. Elite locations that offer a premiere assortment of high-end
performance apparel, footwear and accessories. Visitsaelite.comfor more
information. Follow Sports Authority on Facebook
( and Twitter


Kellie Baldyga, 203-682-8325
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