Forget pajamas and the couch, style and appeal are at the top of the list for Canadian home workers

Forget pajamas and the couch, style and appeal are at the top of the list for 
Canadian home workers 
Designer Samantha Pynn shares tips on creating stylish, functional home 
offices that will be the envy of all your colleagues 
DOLLARD-DES-ORMEAUX, QC, April 30, 2013 /CNW Telbec/ - Brother Canada and 
designer Samantha Pynn are on a mission to help Canadians fall in love with 
their home offices again and create spaces that are both stylish and 
functional. Home offices are often neglected spaces - filled with clutter, 
mismatched furniture and bad lighting - but it doesn't have to be that way! 
Using some simple design techniques and Brother's office equipment solutions, 
like the small and sleek Business Smart inkjet all-in-ones, the home office 
can be transformed into a welcoming space that is also a productive place to 
"People who work from home get the luxury of being able to design, style and 
create their workspace based on their own personal style," said Samantha Pynn, 
expert interior decorator, stylist, and host on HGTV Canada. "As we all look 
to maximize every hour of every day, it's time to reinvigorate our home 
offices to create not only stylish spaces but more productive, functional and 
efficient ones." 
Canadians want to spruce up their home offices. According to a new Vision 
Critical national survey* commissioned by Brother Canada, 82 per cent of men 
and women surveyed who work from home say they do invest time, effort and 
resources into making their home office look stylish and appealing - but 20 
per cent are still struggling to create a space that reflects their own style 
and personality and eight per cent work out of any place at home that is 
available and convenient at the time. 
According to Pynn, there are a few simple techniques we can use to freshen up 
our home offices, which is important as 40 per cent of people surveyed say 
they plan on meeting with clients and colleagues at their home office: 

    --  Incorporate furniture pieces that seamlessly fit with your
        existing décor - don't be limited by traditional office
    --  Use brightly coloured area rugs to create a defined space
        that's all your own
    --  Brighten up your workspace with table lamps and non-fluorescent
        over-head lighting
    --  Use decorative trays to store office essentials and equipment
        like staplers, tape dispensers, pens and paper to create
        elegant and functional groupings

With one third (34 per cent) of employed Canadians working from home at least 
once a month, the survey also discovered these workers' unique technology 
    --  82 per cent of respondents ranked printers as a very important
        piece of home office equipment - following only laptops (86 per
        cent) and well ahead of items like smartphones (40 per cent)
        and tablets (12 per cent)
    --  93 per cent of those polled agree that having the right office
        equipment and technology is required to be productive

"The survey tells us that people who work from home have really different 
needs in terms of technology," adds Pynn. "One of the greatest ways to 
create both stylish and productive home offices is with the new Business Smart 
inkjet all-in-one printers by Brother Canada. With these all-in-ones you 
won't have to give up precious workspace or style as they feature a sleek 
design that is perfect for smaller, modern workspaces and the home office."

The Business Smart Series is now available at Staples ($199.99 for the 
MFC-J4510DW and $249.99 for the MFC-J4710DW), Future Shop ($189.99 for the 
MFC-J4410DW) and Best Buy ($189.99 for the MFC-J4410DW). The MFC-J4610DW model 
will also be available at other online retailers. Consumers can also 
purchase the MFC-J4510DW and MFC-J4410DW models from the Business Smart Series 
by logging onto Brother's Facebook page and downloading a $60.00 instant 
rebate, available from May 1-10, 2013.

The Business Smart Series inkjets, like all other Brother products, include 
machine lifetime support. For more information about Brother or the new 
Business Smart™ Series, please visit

About the Survey: 
Angus Reid Forum Methodology:
From April 2 to April 4, 2013, an online survey was conducted among a sample 
of 1,000 randomly selected Canadian adults who work from an office at home and 
who are Angus Reid Forum panel members. The margin of error — which measures 
sampling variability — is +/-3.1%, 19 times out of 20. The sample was 
balanced by gender and region to the profile of Canadian adults who work from 
a home office. Discrepancies in or between totals are due to rounding.

About Brother Canada:
Brother Canada was established in Montreal in 1960 and is part of a worldwide 
network of companies belonging to Brother Industries Ltd, of which the 
corporate headquarters is situated in Nagoya, Japan. Active in over 100 
countries, Brother markets a wide range of business machines and home 
appliances known for their reliability, ease of use and versatility at 
affordable prices. Numerous Brother products have been awarded significant 

Recent awards for the company include: the PC Mag Reader's Choice Award 2012 
for best-in-category overall satisfaction, satisfaction with reliability, and 
likelihood to recommend ratings. It also won the PC Mag Reader's Choice Award 
2011 for the quality and reliability of Brother B&W and colour laser printers 
and all-in-ones, and the internationally recognized iF Product Design Award 
2011, commending seven Brother products for their innovation and quality of 
design. Brother Industries Ltd. is a 6 billion-dollar (USD) company employing 
more than 29,000 people operating in 44 countries and regions around the globe.

Cayley Kochel Veritas Communications Phone: 416.955.4572

Image with caption: "Samantha Pynn (CNW Group/BROTHER INTERNATIONAL 
CORPORATION (CANADA) LTD.)". Image available at:


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