HP Launches Industry's Most Complete Software-Defined Network Fabric for Cloud

HP Launches Industry's Most Complete Software-Defined Network Fabric for Cloud 
Innovations Simplify, Scale and Automate the Data Center Network 
PALO ALTO, CA -- (Marketwired) -- 04/30/13 --  HP (NYSE: HPQ) today
unveiled an industry-leading data center network fabric built on HP
FlexNetwork architecture, enabling business agility for clients by
delivering two times greater scalability(1) and 75 percent less
complexity over current network fabrics(2) while reducing network
provisioning time from months to minutes.(3)  
As companies move to a cloud environment, legacy network
architectures are buckling under the pressure for instant access to
applications and services that offer a high-quality user experience.
Organizations also are struggling with the complexity of current data
center network fabric designs, which require manual device-by-device
configurations and limit the performance of bandwidth-intensive
HP is addressing these challenges with a series of software-defined
network (SDN) data center switches that deliver advanced automation
capabilities and industry-leading scalability for bandwidth-intensive
applications such as Hadoop.(4) The new offerings include the new HP
FlexFabric 12900, which is the industry's first OpenFlow-enabled core
switch capable of scaling to meet the demands of increasing
virtualized workloads.(4)  
"For the past 20 years, data center networks have lagged in
supporting new enterprise demands for cloud, virtualization and big
data," said Bethany Mayer, senior vice president and general manager,
Networking, HP. "Only HP is positioned to deliver the industry's most
complete software-defined data center network fabric with innovations
that enable our customers to create a network foundation that will
meet their needs today and well into the future."  
Simplify network design and operations 
 By simplifying network
design and operations, new HP Networking solutions enable customers

--  Improve IT productivity by unifying the virtual and physical fabric
    with new HP FlexFabric Virtual Switch 5900v software, which, in
    conjunction with the HP FlexFabric 5900 physical switch, delivers
    advanced networking functionalities such as policies and quality of
    service to a VMware environment. I
ntegrated Virtual Ethernet Port
    Aggregator (VEPA) technology provides clear separation between server
    and network administrations to deliver operational simplicity.
--  Reduce data center footprint with the HP Virtualized Services Router
    (VSR), which allows services to be delivered on a virtual machine
    (VM), eliminating unnecessary hardware, by leveraging the industry's
    first carrier-class software-based Network Function Virtualization

"Today's data center networks are somewhat static and limiting in their
ability to scale -- they are also complex and require manual
provisioning for cloud and virtualized applications," said Rohit
Mehra, vice president, Network Infrastructure, IDC. "HP's portfolio
of physical and virtual switches, as well as its SDN-enabled network
fabric, indicates its readiness to address many of these challenges,
providing clients simplicity, scalability and automation to enable
new services and applications for the data center."  
Scale data center fabric for improved application performance 
FlexFabric solutions improve end-user application experience and
enable customers to: 

--  Enhance support for complex, high data-consuming applications with the
    HP FlexFabric 12900 switch series, which manages bandwidth spikes with
    the built-in networking standard Transparent Interconnection of Lots
    of Links (TRILL). The HP FlexFabric 12900 switch series can move up to
    three times more data across the network per 40-gigabit Ethernet (GbE)
    port compared to leading competitors.(4)
--  Improve virtualized application performance by up to 50 percent(5)
    with the HP FlexFabric 11908, the industry's first OpenFlow-enabled
    aggregation switch.(4) HP FlexFabric 11908 delivers10/40 GbE
    connectivity for blade servers, such as HP c-Class servers with
    Virtual Connect FlexFabric modules, enabling flexible and
    cost-effective deployment for data centers.
--  Boost resiliency by simplifying network service delivery with the HP
    HSR 6800 router series, which consolidates routing, firewall,
    switching and more than five times the security services of other
    solutions(6) into one device that supports thousands of users.

"At the University of New Hampshire InterOperability Lab, we ensure
interoperability and conformance to industry standards for networking
products in an independent and neutral environment," said Christina
Dube, senior manager, Bridge Functions, InterOperability Lab,
University of New Hampshire. "In our multivendor lab, we recently
tested interoperability of the industry's first standard-based TRILL
functionality with switch software Comware 7 available on the HP
FlexFabric portfolio." 
"Providing solutions for increasing needs to scale out our clients'
application and services in our data center is one of the key factors
for our business success," said Masaki Hayashi, director, Technology
Division, IDC Frontier, a subsidiary of Yahoo! JAPAN. "We considered
a multitude of technologies and selected HP to help design a data
center network fabric based on the innovative standard TRILL to
deliver very-large scale, high-performing and differentiated public
cloud services across our data centers throughout Japan." 
Automate the network with management and SDN 
 HP's unique single
pane-of-glass management automates accelerated application and
service delivery for SDN-enabled and traditional network devices from
the data center to the campus and branch. This enables customers to:  

--  Improve application performance with templates for network services
    that simplify and automate network configurations for applications
    from edge to core with the HP Intelligent Management Center (IMC)
    Virtual Application Network Resource Automation Manager software.
--  Simplify management of SDN and traditional network infrastructure
    operations with HP IMC SDN Manager, the industry's first complete
    configuration, monitoring and policy management application software
    spanning campus, branch and data center networks.(4)

Focus on innovation and the business
 HP Technology Services help
customers evolve and operate complex data center networks to
reallocate resources to innovation and business growth. New services

--  HP Connectivity Transformation Experience Workshop - helps customers
    achieve network scale and agility with a defined strategy for network
    transformation that aligns business and IT goals.
--  HP IPv6 Roadmap Service - provides access to experienced consultants
    to develop a transition roadmap to IPv6 by considering all six of the
    domains affected by this transition -- the network, security,
    infrastructure, applications, governance and finance.

HP Datacenter Care for Networking - offers a single point of contact
for reactive support and proactive services that enable customers to
quickly resolve network issues, evolve the network to meet changing
business needs and reduce IT administrative tasks, allowing them to
focus on technology innovation. 
HP at Interop Las Vegas 2013
 HP will demonstrate the new data center
products and services in the HP FlexNetwork architecture at Interop
Las Vegas, held May 6
-10 at Mandalay Bay, in booth 1527. HP's
networking products also are powering the InteropNet Network
Operations Center (NOC), a multivendor, high-speed network that
serves the exhibitors, conference rooms and attendees at the event. 
HP's Bethany Mayer and Conrad Menezes, vice president, Network and
Information Security, Sears Holdings Corporation, will deliver a
joint keynote at 9:35 a.m. PT, on Thursday, May 9, at Mandalay Bay
Ballroom H. The live webcast will be available at interop.com/live. 
Pricing and availability(7) 

--  HP FlexFabric Virtual Switch 5900v is expected to be available
    worldwide in October 2013; pricing will be available at that time.
--  HP FlexFabric 5900 switch series is available today for a starting
    pricing of $14,990.
--  HP Virtualized Services Router series is expected to be available
    worldwide in the second half of 2013; pricing will be available at
    that time.
--  HP FlexFabric 12900 switches are expected to be available worldwide in
    October 2013; pricing will be available at that time.
--  HP FlexFabric 11908 switch is expected to be available worldwide in
    June 2013 for a starting price of $83,000.
--  HP HSR 6800 router series is available worldwide for a starting price
    of $46,000.
--  HP IMC Virtual Application Network Resource Automation Manager is
    expected to be available worldwide in December 2013; pricing will be
    available at that time.
--  HP IMC SDN Manager is expected to be available worldwide in December
    2013; pricing will be available at that time.

Additional information about HP Networking solutions is available at
HP's premier Americas client event, HP Discover, takes place June
11-13 in Las Vegas. 
About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com. 
(1) HP FlexFabric design using TRILL and IRF reduces operational
complexity by up to 4:1. 
 (2) Based on HP FlexFabric 24,000 port
design vs. Juniper Qfabric 6,000 port or Cisco FabricPath 12,000 port
 (3) HP internal comparative analysis when having to
provision networks via CLI vs. using HP Virtual Applications
 (4) Based on HP internal research. 
 (5) HP FlexFabric
11908 compared with Nexus 7010. 
 (6) Based on HP internal
comparative analysis of publicly available data from major
 (7) Estimated U.S. street prices. Actual prices may
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Editorial contacts 
Samantha Singh
+1 408 447 1478
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