Avery Dennison Introduces Multiple RFID Solutions for Retailers and Brands; Expanding Product Category Applications and

  Avery Dennison Introduces Multiple RFID Solutions for Retailers and Brands;
  Expanding Product Category Applications and Delivering Improved Flexibility,
  Durability, Efficiency, Speed, and Graphic Capabilities

 Avery Dennison Partners with Leading Technology Companies in the Industry to
     Introduce Breakthrough RFID-Enabled Solutions for Apparel, Footwear,
               Accessories, Jewelry, Cosmetics, and Housewares

Business Wire

FRAMINGHAM, Mass. -- April 30, 2013

Avery Dennison Retail Branding and Information Solutions (RBIS), the world’s
largest and leading provider for UHF radio frequency identification (RFID )
solutions, announced today a newly expanded RFID portfolio which creates high
performance, cost efficient solutions for targeted product categories
(fragrances, jewelry, cosmetics, accessories, housewares) and improved
durability, flexibility, speed, and graphic capabilities for all categories
including apparel and footwear.

Avery Dennison Partners with Leading Technology Companies in the Industry to
Introduce Breakthrough ...

Avery Dennison Partners with Leading Technology Companies in the Industry to
Introduce Breakthrough RFID-Enabled Solutions for Apparel, Footwear,
Accessories, Jewelry, Cosmetics, and Housewares (Photo: Business Wire)

Avery Dennison has worked with industry-leading partners including NXP
(NASDAQ: NXPI), Impinj, and EM Marin to deliver the most versatile and
high-performance RFID solutions available on the market today, addressing
applications that have traditionally been hard to serve, and dramatically
enhancing the creative options for RFID graphic tag designers to meet the
demands of the global marketplace.

New Solutions Announced at RFID Journal Live

  *Avery Dennison makes RFID Tagging on Metals and Liquids Easy: Many
    retailers struggle with the challenge of RFID tagging products containing
    metal or liquid, such as housewares, cosmetics, lotions, fragrances, and
    other items using metal foil in the packaging. Retailers have wanted to
    achieve the inventory accuracy and loss prevention benefits of RFID for
    these items, but these materials/surfaces interfere with the radio
    frequencies the RFID reader and tag use to communicate. However, Avery
    Dennison has made RFID tagging these notoriously difficult products easy
    with the patent-pending AD-451m5 label that uses the Impinj Monza® 5 IC
  *Avery Dennison Delivers Faster, Performance-Driven and Versatile RFID
    Tagging: For RFID applications that demand fast encoding, global
    versatility and best-in-class readability, Avery Dennison has partnered
    with NXP to deliver two new inlays to its UHF RFID portfolio, the AD-235u7
    and the AD-370u7. The inlays feature the latest gGen2 IC from NXP, the
    UCODE7, which delivers high performance across all global markets. As the
    first company to bring the chip to market, Avery Dennison continues to set
    the industry standard for versatility, performance and speed in the global
    RFID market, giving brand owners the design flexibility they seek for
    label size and improved global performance they require. Delivering the
    fastest encoding speed capability on the market, the UCODE7-enabled inlays
    are able to program 100 items in milliseconds,  enabling high-speed
    production of RFID tags and labels. Inventory management is further
    improved thanks to higher inlay sensitivity that allows all tags to be
    read from a greater distance, and allows a single small tag design to work
    across the full range of UHF RFID frequencies used in major global
  *Avery Dennison delivers breakthrough RFID digital printing solution which
    improves graphic capability and flexibility: As retailers have integrated
    RFID into their existing graphic tags, they have faced creative
    compromises with the limitations of printed RFID tags. The new solution
    offers the capability to print high quality graphic images and
    high-density variable information on UHF RFID integrated tags. This
    breakthrough utilizes Avery Dennison Smart Face™ technology, which
    delivers a superior printing surface without the multiple layers found in
    some competitor tags, combined with excellent graphic quality delivered
    through Avery Dennison’s extensive digital printing capabilities. This
    enables apparel retailers to eliminate separate RFID tags and labels and
    integrate RFID technology into their existing graphic tags, without
    compromising design creativity. Avery Dennison is the first to offer this
    integrated tag solution and continues to set the industry standard for
    versatility, performance and speed in the global RFID market. To date,
    Avery Dennison has delivered over 700 million Smart Face™ tags and labels
    to the market over 3 years.
  *Avery Dennison Improves RFID Label Durability: For RFID applications that
    require elevated levels of durability including harsher environments in
    high-impact situations, Avery Dennison has partnered with EM Marin to
    expand its current RFID solutions portfolio to address customer durability
    needs with three new inlays, the AD-234eM, AD-382eM and AD-319eM, which
    include EM 4124 IC chip technology. These new inlays are the ideal
    solution for printed fabric labels that are sewn into a garment at the
    very beginning of the manufacturing process, securely attaching the label
    so that the garments can be tracked from source, through the distribution
    center, to the store floor and final check-out process, ensuring enhanced
    inventory accuracy and loss prevention throughout the global apparel
    supply chain.

Avery Dennison RFID inlays are attached to or embedded in labels and tags
produced with industry leading partners and distributed in more than 60
countries worldwide. By providing a unique identifier, individually tagged
items can be read at the item-level without the line of sight required by
traditional barcode systems. These RFID-based systems can collect and organize
data exponentially faster and more accurately. Avery Dennison provides both
ultrahigh-frequency (UHF) RFID, high-frequency (HF), and near field
communications (NFC) inlays to leading global brands in multiple industries
including apparel, retail, healthcare, and aviation.

“Working in tandem with our partners, we’ve leveraged our innovation
capabilities and technologies to create solutions that help retailers and
brands improve their performance with RFID,” explained Mark Hill, vice
president and general manager, global innovation and solutions development,
Avery Dennison. “We are excited to deliver the benefits of RFID to a rapidly
increasing range of supply chain and creative applications across multiple

“Avery Dennison is driven to constantly innovate in the RFID market. We lead
the industry with our deep experience, proven by our production of more than
two billion RFID tags for our global customer base,” said Deon Stander, vice
president and general manager, global commercial, Avery Dennison RBIS. “These
new solutions are the perfect complement to our portfolio of retail technology
solutions and make it easier, faster and more cost-effective to implement RFID
programs that maximize ROI.”

The apparel industry is adopting RFID technology at a faster rate than other
industries with Avery Dennison RFID inlays being widely used by global apparel
brands and retailers including Marks & Spencer®, Macy’s®, Gerry Weber® and
CentrObuv®. UHF/HF/NFC RFID Item‐level marking solutions provide retailers
with benefits ranging from improved inventory productivity, labor efficiency
and loss prevention while enhancing the customer’s retail experience through
the use of new interactive applications that make retail transactions simpler
and more convenient.

RFID provides a multitude of benefits throughout the supply chain; While a
typical retail stock level can be anywhere from 65 to 80 percent accurate,
item‐level RFID technology allows a retail associate to take a complete store
inventory in just a few hours, yielding approximately 99 percent or more
inventory accuracy. This results in about a 70 to 90 percent reduction in out
of stocks, thus ensuring better merchandise availability, and helps associates
focus on the customer vs. the stockroom, delivering a better shopping
experience that ultimately drives customer loyalty. In addition, RFID provides
visibility into nearly one‐hundred percent of incoming shipments vs. the ten
percent inspection typical at many DCs today, allowing retailers to identify
and address discrepancies between what was ordered and what was received.

About NXP

About Impinj

About EM Microelectronic

About Tyco Retail Solutions

About Avery Dennison RBIS

Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery
Dennison RBIS provides intelligent, creative and sustainable solutions to
elevate brands and accelerate performance from design to retail store floor.
The company’s industry leading, end-to-end solutions include innovative heat
transfer technology, RFID and price management supply chain solutions and
sustainable packaging services. Based in Framingham, Massachusetts, Avery
Dennison RBIS has 115 locations in 50 countries and across six continents. For
more information, visit www.rbis.averydennison.com.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are an
integral part of products used in every major market and industry. With
operations in more than 50 countries and 30,000 employees worldwide, Avery
Dennison serves customers with insights and innovations that help make brands
more inspiring and the world more intelligent. Headquartered in Pasadena,
California, the company reported sales from continuing operations of $6
billion in 2012. Learn more at www.averydennison.com.

Various third party trademarks or trade names are used herein and are the
property of their respective owners.

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