Chango Continues Talent Acquisition, Adds Leaders From Disney, Facebook,
Dotomi, Pubmatic, Google, Exelate
Based on the continuing growth and success, Chango draws upon
experienced media and technology professionals from across the
industry to secure its position as the company that cares about
success and experience.
NEW YORK, NEW YORK and LONDON, UNITED KINGDOM -- (Marketwired) --
04/30/13 -- Chango, the industry's only Programmatic Marketing
Platform, continues to experience one of the fastest growth rates in
the industry. Revenue increased by 700% last year through organic
growth, fuelled by full-serve clients continuing to adopt Search
Retargeting as their core prospecting solution, and self-serve
partners adopting the technology as their programmatic backbone.
Over the last 12 weeks, hires have arrived from Disney, Facebook,
Google, Dotomi, Pubmatic, AdBrite, Exelate, GMMB, Specific Media,
Paypal Media, Phulant Mobile, Connections Media and Federated Media.
Chango has always been focused on providing outstanding Client
Services support to its client partners, and these new hires further
cement that goal by surrounding each its clients with Account
Managers, Data Scientists, Strategists and Optimization Managers. The
company recently opened offices in Chicago, Seattle, Atlanta and
Dallas to serve more than 75 top 500 retailers across the U.S.
Chango also expanded its presence in the UK and Canada.
In an industry obsessed with algorithms and data, Chango is committed
to marrying innovative technology with outstanding customer service.
"A customer renewal rate of over 90% comes from a combination of
technology and people", says Dax Hamman, Chief Revenue Officer "this
is only possible by supplementing algorithms with very smart people,
and the caliber of these new team members represents that".
It starts with algorithms: Marketers, agencies and publishers can
leverage the world's first end-to-end Programmatic Marketing Platform
(PMP) to better organize their data and execute highly targeted
marketing campaigns. The Chango platform combines the data management
capabilities of a DMP (Data Management Platform) with the media
buying capabilities of a DSP (Demand Side Platform).
And then come the people who make the technology work for clients and
Premal Shah joins Chango as Vice President of Strategy, a newly
formed group that is responsible for leading best practices and
partnership strategies across all media solutions and the
Programmatic Marketing Platform (PMP). Premal brings to Chango a
diverse background in Business Development and Strategy, most
recently responsible for Business Development and Strategy efforts at
Disney Interactive Media.
Paul McIntyre arrives from Dotomi, and leads Chango's Platform
Solutions group. He will be leveraging over a decade of experience as
a data driven marketer to provide clients with an industry leading
solution for programmatic buying.
Any good digital platform relies on its partnerships and
relationships, and as such Emily Spence brings her 10 years of
experience from Exelate and other media companies. She reports to Ben
Plomion, Vice President of Marketing & Business Development, who was
formally of GE Capital. Emily handles Chango's business development
initiatives with a focus on managing and growing strategic
With investment from iNovia Capital, Rho Canada Ventures, Metamorphic
Ventures, Mantella Venture Partners and Extreme Venture Partners,
Chango is very well-positioned to help marketers grab control of
their data and run highly targeted marketing campaigns.
Chango provides simple and effective Solutions for marketers in an
era of real-time media and big data. Our proprietary platform, Chango
Madison, combines the data management capabilities of a DMP (Data
Management Platform) with the media buying capabilities of a DSP
(Demand Side Platform) allowing for a truly Programmatic approach to
both segmentation and media buying across Display, Mo bile, Social &
Our clients include the world's largest brands & agencies, including
75 of the top 500 retailers, which has helped fuel 600%+ growth year
over year for the last 2 years. We have offices in New York, Toronto,
London, Chicago, San Francisco, Los Angeles, Seattle, Atlanta and
VP, Marketing & Business Development
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