LifeVantage Corporation Ascends to 61st Rank in Direct Selling News Global 100 and is Recognized for its Year-Over-Year

LifeVantage Corporation Ascends to 61st Rank in Direct Selling News Global 100
and is Recognized for its Year-Over-Year Percentage Growth

SALT LAKE CITY, April 30, 2013 (GLOBE NEWSWIRE) -- LifeVantage Corporation
(Nasdaq:LFVN), a company dedicated to helping people achieve healthy living
through a combination of a compelling business opportunity and scientifically
validated products, has been named the world's 61^st largest direct selling
company in 2012 by Direct Selling News, the industry's leading publication.
The ranking in the annual DSN Global 100 bests LifeVantage's 81^st position in
the 2011 list, a reflection of the company's dramatic growth. Direct Selling
News also recognized LifeVantage Corporation for having the second largest
year-over-year percentage growth in the direct selling industry.

The DSN Global 100 list offers a unique perspective on the direct selling
industry's impact worldwide. It serves as a valuable tool for investors, and
those seeking opportunities as independent distributors with the most
prestigious companies.

"Our success," said LifeVantage President and Chief Executive Officer Douglas
C. Robinson, "is a testament to the quality of our science-based products, the
professionalism of our staff and the dedication of our inspired independent
distributors."

About LifeVantage Corporation

LifeVantage Corporation (Nasdaq:LFVN), a leader in Nrf2 science and the maker
of Protandim®, the Nrf2 Synergizer® patented dietary supplement, TrueScience®
Anti-Aging Cream and LifeVantage^® Canine Health, is a science based
nutraceutical company. LifeVantage is dedicated to visionary science that
looks to transform wellness and anti-aging internally and externally with
products that dramatically reduce oxidative stress at the cellular level. The
Company was founded in 2003 and is headquartered in Salt Lake City, UT.

CONTACT: Investor Relations Contact:
         Cindy England (801) 432-9036
         Director of Investor Relations
         -or-
         John Mills (310) 954-1105
         Senior Managing Director, ICR, LLC

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