DISH and Boost Mobile Shoot Up the U.S. Rankings for Social Media Responsiveness; T-Mobile USA Holds on to its Top Position,

      DISH and Boost Mobile Shoot Up the U.S. Rankings for Social Media
   Responsiveness; T-Mobile USA Holds on to its Top Position, according to
                Socialbakers Q1 2013 "Socially Devoted" Report

Despite Answering 30 Percent More Questions This Quarter, U.S. Brands Trail
the Rest of the World in Social Responsiveness

PR Newswire

NEW YORK, April 30, 2013

NEW YORK, April 30, 2013 /PRNewswire/ --When it comes to social media
responsiveness, DISH along with telecom brands T-Mobile and Boost Mobile
topped the U.S. rankings, according to the Q1 2013 "Socially Devoted" report
from Socialbakers out today. Each quarter, the Prague-based social media
analytics company calculates which brands around the world are most responsive
on Facebook. While U.S. brands trail the worldwide social response rate of 60
percent, they have dramatically improved from answering 51 percent of
questions now to just 22 percent of questions in June, 2012.

"Socially Devoted" brands, according to social media analytics company
Socialbakers, are market leaders in their responsiveness. Calculated based
on the number of questions answered per quarter, the best brands answer at
least 65 percent of questions received. Socialbakers developed the
"Socially Devoted" designation in June 2012 as a benchmarking tool for brands
in the U.S. and around the world.

"It's been great to see U.S. brands improve in this respect, using social
media more aggressively as a customer service tool. That said, American brands
still have a lot of work to do as compared to worldwide brands like KLM. As
we continue to measure social media responsiveness, the good news is that we
are seeing new brands recognize the potential impact of social engagement on
their business," says Jan Rezab, CEO of Socialbakers.

Brands across the web that respond to at least 65% of the user questions
submitted to them on Facebook qualify for inclusion in the Socially Devoted
list. Among those, to determine the final rankings, the real number of
questions ignored is subtracted from the real number of questions answered for
each brand. Questions are identified by a question mark at the end of the

For More Information
To learn more about the "Socially Devoted" rankings, please visit For more information about Socialbakers'
comprehensive social analytics platform, which delivers actionable insights to
social media marketers and customer service professionals, please visit

Top 10 Socially Devoted US Brands on Facebook
                      Number                                    Answered Minus
# Brand                         Response Rate Response Time
                      of Fans                  (Minutes)        Unanswered
1  T-Mobile USA       2 738 525  96.11%        61               2 135
2  DISH               3 522 277  88.34%        54               1 788
3  Boost Mobile       633 411    91.77%        101              1 694
4  Best Buy           6 726 276  79.14%        257              1 308
5  LifeProof          111 248    86.96%        905              1 287
6  Sprint             1 249 699  71.46%        996              1 245
7  Verizon Wireless   5 048 084  67.68%        462              1 075
8  Applebee's         3 919 057  66.72%        48               979
9  Cox Communications 628 741    93.47%        84               972
10 Target             21 770 541 74.74%        238              893
Data Range: January 1st - March 31st, 2013
Brands are ranked by the number of unanswered minus unanswered questions.

Contact: Sarah Leibowitz
516-384-4531 (c)

SOURCE Socialbakers

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