Smart Water Heat $200 Rebate Motivates Northwest Residents to Buy Energy-Efficient Water Heaters

  Smart Water Heat $200 Rebate Motivates Northwest Residents to Buy
  Energy-Efficient Water Heaters

  *A $200 instant rebate from Smart Water Heat, combined with up to $300
    federal tax credit and utility rebates, makes buying efficient water
    heaters much more affordable for consumers in Washington, Oregon, Idaho
    and Montana
  *Smart Water Heat and GE Appliances' new program aims to raise awareness
    and increase adoption of efficient heat pump technology used in the
    GeoSpring™ water heaters
  *GeoSpring's hybrid electric water-heating technology can save consumers on
    average $325 a year on their utility bills

Business Wire

LOUISVILLE, Ky. -- April 30, 2013

(NYSE: GE) — Smart Water Heat, an initiative of the Northwest Energy
Efficiency Alliance (NEEA), announced a promotion with GE Appliances to raise
awareness and increase adoption of water heaters that use highly efficient
heat pump technology, like GE's GeoSpring™ Hybrid Electric Water Heater.
Through May 29, Smart Water Heat is funding a $200 instant rebate for
residents in Washington, Oregon, Idaho and Montana to make the water heater
more affordable.^1

Northwest Energy Efficiency Alliance (NEEA) is working with GE Appliances to
raise awareness and inc ...

Northwest Energy Efficiency Alliance (NEEA) is working with GE Appliances to
raise awareness and increase adoption of water heaters that use highly
efficient heat pump technology, like GE's GeoSpring(TM) Hybrid Electric Water
Heater. (Photo: GE)

"The instant rebate from Smart Water Heat, combined with additional rebates
from our utility partners and the $300 federal tax credit, makes buying an
energy-efficient water heater much more affordable for residents in the
Northwest," said Jill Reynolds, initiative manager for Smart Water Heat at
NEEA. This does not include taxes and installation charges. With many utility
rebates, professional installation is required and installations must be
performed in compliance with all local codes.^2

"Most people aren't thinking about replacing a water heater unless it breaks,"
said Reynolds. "With the more efficient heat pump technology, a consumer can
save energy, decreasing their water-heating costs and ultimately saving them
money. As a result, it is very reasonable to proactively upgrade rather than
waiting for an existing water heater to fail."

Many homeowners don't realize their water heater is the second single-biggest,
energy-consuming appliance in their home.^3"With GeoSpring's advanced heat
pump technology, a consumer can save more than $3,000 over 10 years. The
savings can be used toward a vacation, shopping spree, home improvement or
rainy-day fund," said Francois Lebrasseur, marketing manager, water products,
for GE Appliances. "We're very excited to work with NEEA to spread the word
about savings potential with the GeoSpring."

Technology that drives energy and cost savings

The GeoSpring's hybrid technology is designed to absorb heat in ambient air
and transfer it into the water. Since this uses much less energy than what's
needed to generate resistance heat—as used in a conventional electric tank
water heater—the GeoSpring is more economical to operate.

Other features of the GeoSpring:

  *Includes same water and electrical connections as the standard electric
    water heater, making it easy to install.
  *Provides the same amount of hot water as traditional 50-gallon standard
    electric water heaters.
  *Features integrated electronics on the control panel with exclusive
    features such as Vacation Mode, which lowers the water temperature to 50
    degrees for the duration of a trip, then automatically reenergizes itself
    the day before the homeowner's return.
  *Offers additional control over water temperature by allowing consumers to
    adjust the temperature setting.

Rebate and tax credit details

Consumers filing for the federal tax credit can find additional information on
the GE Appliances federal tax credit page.

As an added convenience to simplify the shopping experience, GE Appliances'
new Rebate Finder allows consumers to easily see rebates by appliance model
that may be available in their area. From GEAppliances.com, simply enter a zip
code, select Water Heaters in the product field and submit to view rebate
details. Visit SmartWaterHeat.org/rebates to learn about available utility
rebates in your territory.

Availability

The GeoSpring is available at retailers and distributors nationwide. For more
information on features and availability, visit
www.GEAppliances.com/GeoSpring.

About Smart Water Heat

Smart Water Heat is an initiative of NEEA, in collaboration with more than 100
Northwest utilities, focused on promoting the education, development and
adoption of heat pump water-heater technology that is best suited to meet the
needs of homeowners in the Northwest. Visit SmartWaterHeat.org for more
information.

About NEEA

The Northwest Energy Efficiency Alliance (NEEA) is a non-profit organization
working to advance energy efficiency through the acceleration and adoption of
energy-efficient products, services and practices. NEEA is supported by the
Bonneville Power Administration, Energy Trust of Oregon and more than 100
Northwest utilities. For more information, visit neea.org.

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GE Appliances

GE Appliances is at the forefront of building innovative, energy-efficient
appliances that improve people’s lives. GE Appliances’ products include
refrigerators, freezers, cooking products, dishwashers, washers, dryers, air
conditioners, water filtration systems and water heaters. General Electric
(NYSE: GE) works on things that matter to build a world that works better. For
more information on GE Appliances, visit www.ge.com/appliances.

1. Dealers set their own prices.

2. For details, visit GE Appliances Rebates.

3. Water heating at http://en.wikipedia.org/wiki/Water_heating and DOE.

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Contact:

GE Appliances
Julie Wood, PR Manager, 502-452-5914
julie_wood@ge.com
 
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