Nielsen Expands Digital Measurement With Pilot Program for New Content Ratings

  Nielsen Expands Digital Measurement With Pilot Program for New Content
  Ratings

 A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision
  Participate in Trial of Nielsen Digital Program Ratings to Measure Digital
                         Audiences for TV Programming

Business Wire

NEW YORK -- April 30, 2013

Today Nielsen announced a pilot program for Nielsen Digital Program Ratings,
which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS,
The CW, Discovery Communications, FOX, NBC, and Univision have all signed on
to participate in this test, which will begin in May and run through July.
Nielsen is a global provider of information and insights into what consumers
watch and buy.

Nielsen Digital Program Ratings leverages the same measurement methodology
used in Nielsen Online Campaign Ratings™, which delivers comprehensive,
TV-comparable overnight metrics for online advertising campaigns. The pilot
for Nielsen Digital Program Ratings will provide similar overnight audience
data, including unique audience, stream counts and reach by age and gender for
TV programming viewed online. Together, Nielsen Digital Program Ratings and
Nielsen Online Campaign Ratings offer a more holistic view of the online and
TV audience for both programming content and associated ad campaigns. The
commercial release of Nielsen Digital Program Ratings is targeted for later
this year and will include duration weighting of video and reporting of
TV-comparable ratings.

“The potential to measure video viewing of specific programs on linear TV as
well as the Internet is significant,” said Alan Wurtzel,President of Research
and Media Development, NBCUniversal. “It’s an important step toward reaching
the ‘holy grail’ of true cross-platform measurement.”

“The pilot for Nielsen Digital Program Ratings is a major milestone for the
industry,” said Eric Solomon, SVP for Global Digital Audience Measurement at
Nielsen. “As a companion product to Nielsen Online Campaign Ratings, Nielsen
Digital Program Ratings will enable clients to better understand the online
audience for their programming by harnessing the same methodology Nielsen
already uses to measure the audience for related advertising.”

The initial focus of the Nielsen Digital Program Ratings pilot will be
measurement of TV content viewed online, with additional content types and
devices to be supported in future releases. The pilot program will complete
later this summer and will be used to fine-tune Nielsen Digital Program
Ratings prior to commercial launch.

Nielsen Digital Program Ratings and Nielsen Online Campaign Ratings use a
patent-pending process combining traditional Nielsen TV and online panel data
with aggregated, anonymous demographic information from participating online
data providers, including Facebook.

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement
company with leading market positions in marketing and consumer information,
television and other media measurement, online intelligence, mobile
measurement, trade shows and related properties. Nielsen has a presence in
approximately 100 countries, with headquarters in New York, USA and Diemen,
the Netherlands. For more information, visit www.nielsen.com.

Contact:

Press:
Nielsen
Anne-Taylor Adams, 646-654-5759
 
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