KYOCERA Ceramic Knife Shipments Exceed 10 Million Units to Date

  KYOCERA Ceramic Knife Shipments Exceed 10 Million Units to Date

Business Wire

KYOTO, Japan -- April 29, 2013

Kyocera Corporation (NYSE:KYO)(TOKYO:6971) announced that total shipments of
its ceramic knives have recently exceeded the 10 million unit milestone.

Kyocera Color Series Ceramic Knives (Photo: Business Wire)

Kyocera Color Series Ceramic Knives (Photo: Business Wire)

In 1984, Kyocera was the first company in Japan to start manufacturing and
selling kitchen knives with blades made of fine ceramics, also known as
advanced ceramics. Since then, Kyocera has been continually enhancing the
material technology and design of its knives, developing its product lineup
with various colors and styles, and expanding its sales network, converting
more and more customers around the world into fans of ceramic knives. Of late,
popularity of Kyocera's knives has been rapidly growing, with annual shipments
exceeding one million units in the past few years, and accumulated shipments
since 1984 surpassing the 10 million unit mark.

The Kyocera Advantage

Quality and reliability born of Kyocera's many years of developing advanced
ceramic materials
Since its foundation in 1959, Kyocera has built a strong base in advanced
ceramic materials and processing technology in the semiconductor, electronics,
and medical industries. This wealth of experience has lead to the production
of high-quality ceramic knives with high levels of strength and sharpness. As
a pioneer in the field of ceramic knives, the company has garnered a
reputation for product reliability and is currently one of the leading ceramic
knife suppliers to premiere cutlery retailers worldwide.

Making ceramic knives a staple in kitchens around the world
Since sales began in Japan in 1984, Kyocera's ceramic knives have become
favored kitchen tools in many households due to the beneficial features which
include: extremely sharp blades that hold their edge for a very long time and
will never rust, will not brown foods or alter flavors, the ergonomic and
lightweight feel of the knives and being able to easily clean due to the
non-porous quality of advanced ceramic. Furthermore, over the years Kyocera
has been able to enhance its manufacturing technology and scale, allowing the
knives to be sold at a more accessible price.

In 2005, Kyocera expanded sales outside of its domestic Japanese market, and
now they are available around the world, with over 9,000 stores carrying its
ceramic knives.

Offering various style choices through color variations
In 2006, Kyocera launched its Color Series ceramic knives. With the same high
quality and functionality, this series also offered a new rich variety of
fashionable handle colors for the kitchen. The Color Series has been
especially popular with consumers, allowing them to add their own personal
style and flare to their kitchen motifs.

Supporting Breast Cancer Research
Kyocera supports breast cancer research to promote early detection and
diagnosis of breast cancer, and donates part of the profits from its pink
ceramic kitchen products to the movement. In the U.S., Kyocera has donated
profits from its pink-handled ceramic knives to Susan G. Komen for the Cure^®
since 2004, donating over USD440,000 to date. Kyocera supports similar
activities in Australia, China, France, Italy, Japan and Korea.

For more information about Kyocera Ceramic Knives:
http://kyoceraadvancedceramics.com/

About KYOCERA

Kyocera Corporation (NYSE:KYO)(TOKYO:6971) (http://global.kyocera.com/), the
parent and global headquarters of the Kyocera Group, was founded in 1959 as a
producer of fine ceramics (also known as "advanced ceramics"). By combining
these engineered materials with metals and plastics, and integrating them with
other technologies, Kyocera has become a leading supplier of solar power
generating systems, telecommunications equipment, printers, copiers,
electronic components, semiconductor packages, cutting tools and industrial
ceramics. During the year ended March 31, 2013, the company's net sales
totaled 1.28 trillion yen (approx. USD13.6 billion). The company is ranked
#492 on Forbes magazine's 2013 "Global 2000" listing of the world's largest
publicly traded companies.

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Contact:

KYOCERA Corporation (Japan)
Hina Morioka, +81-(0)75-604-3416
Corporate Communications
webmaster.pressgl@kyocera.jp
Fax: +81-(0)75-604-3516
 
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