OBJE to Offer Developers Marketing Tools to Succeed in $9 Billion Gaming App Market

  OBJE to Offer Developers Marketing Tools to Succeed in $9 Billion Gaming App

Business Wire

SARASOTA, Fla. -- April 29, 2013

With industry tracker 148Apps.biz reporting that 138 gaming apps are submitted
to the Apple (NASDAQ: AAPL) App Store every day, OBJ Enterprises (OTCBB: OBJE)
is working to build a new platform to give developers the exposure they need
to stand out in a highly competitive marketplace.

Last week, the company announced that its plan to develop an innovative new
crowdsourcing platform to help independent game makers build, publish and
market the next wave of fun and exciting mobile apps for a growing market of
more than 500 million gamers worldwide. Reaching those gamers is no easy task,
which is why OBJE plans to offer developers a suite of effective marketing
tools many times more affordable than spending 30-50 percent of their revenue
on advertising.

“Customer outreach is crucial to success in the mobile gaming space,” said
OBJE CEO Paul Watson. “We’re designing a platform that will allow developers
to kick-start viral marketing campaigns for their games using social networks
compiled by Facebook, Twitter, YouTube, forums and others to actively engage
with users effortlessly and affordably. The goal is drive quality
word-of-mouth referrals, not simply promote their products with costly
traditional advertising.”

OBJE is already hard at work accomplishing that goal. The company’s gaming
subsidiary, Obscene Interactive, recently signed a letter of intent and is now
moving towards a funding arrangement to help market and developBluff Wars, a
hysterical social game created by Texas-based indie developersFangTooth
Studios. OBJE also recently submittedPhantasmic—the first game developed
through its joint venture brand Novalon Games—to the App Store, with an
Android version of the app set to follow.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to
develop innovative gaming products for the Apple App Store and Google (NASDAQ:
GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NASDAQ:
GLUU) and The9 Limited (NASDAQ: NCTY).

Follow OBJ Enterprise and Novalon Games developments atwww.novalongames.com.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an
emerging global developer of social gaming applications. OBJE's cutting-edge
technology platform enables its titles to be accessible to a broad audience of
consumers all over the world, supporting multiple platforms for universal
appeal. Obscene Interactive is focused on delivering the best in social gaming
solutions to the mass market. For investment information and performance data,
please visitwww.ObsceneInteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the Company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the Company assumes no responsibility to update the information included
herein for events occurring after the date hereof.


OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO
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