Kraft Canada and TSN Launch Fifth-Annual Kraft Celebration Tour

- Canadians can nominate their communities now at and - 
- Canada's #1 sportscast, SPORTSCENTRE, to broadcast live from 10 communities 
this summer - 
- $250,000 in community awards available to be won from Kraft Canada - 
- The Kraft Celebration Tour has helped Canadians live healthier lives through 
$1 million donated to deserving communities across the country since 2009 - 
To tweet this release: 
TORONTO, April 29, 2013 /CNW/ - Canada becomes the backdrop for the country's 
biggest summertime celebration as the award-winning Kraft Celebration Tour 
gets set to hit the road for the fifth consecutive year. Beginning today, 
Canadians can nominate their city or town for the chance to win $25,000 toward 
a community project that improves an existing space or helps create a brand 
new one. Each winning community will also host one of 10 live broadcasts of 
Canada's most-watched sports news program, SPORTSCENTRE, as part of this 
summer's cross-country tour from August 16-25. 
Also joining the Kraft Celebration Tour once again this summer is RDS, as the 
network's daily sports talk show, SPORTS 30 LE MAGAZINE, broadcasts live from 
winning communities in Quebec. 
The Kraft Celebration Tour recognizes the passion and community spirit that 
brings people together and promotes healthy active lifestyles from coast to 
coast. Since 2009, the Kraft Celebration Tour has helped hundreds of 
thousands of Canadians in 40 deserving communities with a total of $1 million 
toward projects such as: 

    --  Building a skateboard park
    --  Upgrading a sports field
    --  Improving a boxing facility
    --  Renovating a community youth centre

"Each year we embark with TSN on the Kraft Celebration Tour and are amazed at 
how committed Canadians across the country are to improving the communities 
that they live in," said Jack Hewitt, Vice-President, Marketing Insights and 
Services, Kraft Canada. "Watching cities and towns rally around a common 
goal and show such incredible hometown pride is inspiring, and we look forward 
to experiencing it again this year and for years to come."

"Through the Kraft Celebration Tour, we've been able to continue our 
tremendous partnership with Kraft Canada and give back to deserving Canadians 
across the country," said Stewart Johnston, President, TSN. "The communities 
that are honoured and the stories that are told by the Kraft Celebration Tour 
help remind us how fortunate we are to live in such a diverse and beautiful 
country filled with countless remarkable people. To be a part of something 
as special as this program is an honour for all of us at TSN and we can't wait 
to head out on the road again."

Canadians can nominate their community online at and until June 7.

To nominate a community, Canadians are asked to submit a short essay and up to 
five photos explaining why their community deserves to be a part of the Kraft 
Celebration Tour and how the $25,000 community award will go towards the 
creation or improvement of a local community space. The essay should also 
touch upon how the award would help promote community spirit, a passion for 
sports, and an active lifestyle.

Leading the special SPORTSCENTRE broadcasts are anchors Darren Dutchyshen, 
Jennifer Hedger, Jay Onrait, and Dan O'Toole. For SPORTS 30 LE MAGAZINE, RDS 
anchors Marc Labrecque, Luc Bellemare, and Valérie Sardin will broadcast live 
from winning communities in Quebec.

On June 30, TSN and RDS will announce the 20 finalists selected by a panel of 
judges. Then it's up to Canada to decide the 10 winning Kraft Celebration 
Tour stops via 10 weekdays of head-to-head online voting beginning July 8.

Fans can keep up with the Kraft Celebration Tour on social media by visiting 
and liking the Kraft Celebration Tour Fan Page on Facebook and by following 
and interacting with the tour's personalities on Twitter. Official Twitter 
hashtags for the Kraft Celebration Tour include #KCT and 

This year's Kraft Celebration Tour follows last year's cross-country event, 
which garnered a record 572 nominations from communities across Canada and saw 
more than 4 million votes cast to select the 10 winning communities (click 
here for more information on last year's tour stops and community award 

Launched in 2009 in celebration of TSN's 25(th) anniversary, the Kraft 
Celebration Tour has garnered numerous accolades, including a 2012 Award of 
Distinction at the Sponsorship Marketing Council of Canada in the Media 
Sponsorship category, along with a Silver 2012 PROMO! Award for Best 
Sponsorship Campaign, and a Gold 2011 and Silver 2010 PROMO! Award for 
Best-Building Campaign.

Kraft Celebration Tour: @KCTAndy,
Darren Dutchyshen: @dutchysc,
Jennifer Hedger: @jenniferhedger,
Jay Onrait: @JayOnrait,
Dan O'Toole: @tsnotoole,
Marc Labrecque:@mlabrecqueRDS,
Luc Bellemare: @lucbellemareRDS,
Valérie Sardin: @valsardinRDS,

Hashtags: #KCT and #tourneedecelebrationkraft

Kraft Celebration Tour:

About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest 
consumer packaged food and beverage company, with revenues of $18 billion in 
2012. Launched as a public and independent company on Oct. 1, 2012, the new 
Kraft has the spirit of a startup and the soul of a powerhouse. The company 
has an unrivaled portfolio of products in the beverages, cheese, refrigerated 
meals and grocery categories. Its iconic brands include Kraft, Maxwell House, 
Oscar Mayer, Planters and JELL-O. Kraft's 23,000 employees in the U.S. and 
Canada have a passion for making the foods and beverages people love. Kraft 
Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100. For 
more information, visit and

About TSN
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio 
of multimedia sports assets, TSN delivers world-class content across 
industry-leading platforms including TSN2,, TSN Radio and TSN Mobile 
TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and 
FIFA Women's World Cup Canada 2015, TSN's slate of live sports coverage 
includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, 
MLB Sunday Night Baseball, Barclays Premier League, Golf's Majors, NASCAR 
Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA 
March Madness, and Skate Canada events. TSN is a division of Bell Media, which 
is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

For TSN: Greg McIsaac, (w) 416.384.5180, (c) 
416.458.3591, Chobi Liang, (w) 416.384.7584, (c) 

For Kraft Canada: Dane Gergovich, (w) 416.342.1816, (c) 


Image with caption: "Kraft Celebration Tour (CNW Group/TSN)". Image available 


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ST: Ontario

-0- Apr/29/2013 14:52 GMT

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