T-Mobile Offers “Simple Choice” Plan to Small Businesses

  T-Mobile Offers “Simple Choice” Plan to Small Businesses

 Company pairs small business plans with free ‘Business Extras’ bundle valued
                              at more than $400

Business Wire

BELLEVUE, Wash. -- April 29, 2013

T-Mobile USA, Inc. today announced the extension of its recently unveiled
Simple Choice plan to America’s small businesses. Now, small business
customers can alleviate the pain, complexity and cost of wireless mobility
with an affordable plan for unlimited talk, text and Web; freedom from annual
service contracts; and the ability to get our most popular smartphones
whenever they want for the lowest upfront cost at activation. The company’s
“Business Extras” bundle, also detailed today, can help small businesses save
money and find additional productivity gains via free business-focused
capabilities or solutions valued at more than $400.

“Entrepreneurs and small business owners are constantly juggling many roles.
The have limited time and resources to wade through confusing contracts,
decipher restrictive upgrade policies or interpret data limits and expensive
overages,” said Milan Ruzicka, vice president, B2B marketing at T-Mobile USA,
Inc. “With our Simple Choice for Business plan, we make it simple and more
predictable. Furthermore, with our Business Extras, we can help small
businesses save more money and find additional productivity, thereby allowing
them to focus on what they do best – running their businesses.”

Simple Choice for Business Plan

In a December 2012^1 survey of small business owners conducted by Gerson
Lehrman, more than 90 percent of respondents believe the overall costs
associated with wireless mobility are too high and 87 percent were concerned
about how increasing data usage would impact monthly bills. Among the top five
priorities over the next year, 95 percent of small business owners will look
to reduce wireless costs and 90 percent will look to reduce the wireless costs
associated with data usage.

Like the “radically simple” consumer Simple Choice plan, the Simple Choice for
Business plan allows customers to select their plan based on the number of
lines and amount of high-speed data required. Unlimited talk, text and Web
with up to 500MB of high-speed data is $50 per month for the first line.
Customers can add a second phone line for $30 per month, and each additional
line is just $10 per month. They can also add up to 2 GB of high-speed data
for $10 per month more per line. The Unlimited 4G data option is only $20 more
per month per line. Predictable billing. No caps. No overages.

For small business customers, the freedom from restrictive annual service
contracts can mean more flexibility with how they buy and use wireless
devices. With T-Mobile’s Simple Choice approach, customers can purchase great
devices, pay for them in affordable, interest-free monthly installments, and
upgrade anytime they like. Customers can even use their own unlocked device.

Business Extras

Offered to any small business customer who activates a new line or renews an
existing line of service (min. 500 MB data plan required) before Sept. 30,
2013, T-Mobile’s Business Extras bundle can provide added value, allowing
customers with capable devices to access business-focused capabilities or
solutions, like 24/7 remote IT support and paper-to-mobile forms conversion,
valued at more than $400 for free.

For small businesses, access to 24/7 phone and online support of cell phones,
tablets, PCs and attached peripherals can help solve most technical problems.
Instead of paying for expensive onsite IT service calls, small business
customers with Business Extras can take advantage of a full year of remote
office support services from well-recognized, third-party service provider.
Normally selling for $24.95 per month with a $99 activation fee, this service
can save small businesses time and money, and it frees small business owners
from their ad hoc role as IT support person.

As small businesses look to increase productivity and eliminate extra costs,
mobile applications can help. On top of virtually unlimited access to
thousands of pre-built applications for a 30-day period, a subscription
service that helps businesses replace paper forms with mobile applications,
will provide T-Mobile small business customers with two paper-to-mobile form
conversions for free – a savings of approximately $120.

For Business Extras customers, T-Mobile also offers waived activation fees,
dedicated Business Care support, Wi-Fi Calling on enabled devices, and free
Smartphone Mobile HotSpot on select rate plans – providing additional
productivity and savings.

Customers can find more information about T-Mobile’s Simple Choice for
Business plan and Business Extras at nationwide T-Mobile retail stores, at
http://business.t-mobile.com/small-business, and through a small business
sales rep.

About T-Mobile USA:

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of
Deutsche Telekom AG (OTCQX: DTEGY). By the end of the fourth quarter of 2012,
approximately 132.3 million mobile customers were served by the mobile
communication segments of the Deutsche Telekom group — 33.4 million by
T-Mobile USA — all via a common technology platform based on GSM, HSPA+ and
LTE. T-Mobile USA’s innovative wireless products and services help empower
people to connect to those who matter most. For more information, please
visithttp://www.T-Mobile.com.T-Mobile is a federally registered trademark of
Deutsche Telekom AG.For further information on Deutsche Telekom, please visit

^1 “Wireless Communications – SMB Opinions,” Gerson Lehrman Group Tech, Media
& Telecom Survey, December 4, 2012


T-Mobile USA, B2B
Stephanie Mrus, 425-383-4201
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