Electus International Signs Multiple Deals Securing Finished Tape And Local
Series Commitments For Bet On Your Baby
NEW YORK, April 29, 2013
NEW YORK, April 29, 2013 /PRNewswire/ --Multimedia studio Electus, an
operating business of IAC (Nasdaq: IACI), today announced that its global
distribution arm, Electus International, has licensed the format for Bet On
Your Baby, its hit reality competition series, securing deals directly with
broadcasters in Brazil (TV Globo), Australia (Network Ten), Ukraine (1+1) and
France, as well as options to producers in Italy, Metronome in Norway, Tresor
in Germany, Gil Productions in Israel and Endemol in India, Portugal,
andTurkey. The finished tape has also been sold to Australia (Network Ten)
and Latin America. Bet On Your Baby currently airs on Saturdays at 8 PM ET/PT
(7 PM CT) on the ABC television network.
"We are blown away by the incredible reaction that we have received from the
international market on Bet On Your Baby. To be able to license a title in
over a dozen territories this quickly after MIP proves to us that the
universal themes that have made the show a success in the U.S. will translate
into success globally," said John Pollak, President of Electus International.
"Bet On Your Baby is a universally family-friendly format that entertains and
engages audiences of all ages and we are confident that it will follow in a
long line of successful formats that we have launched internationally."
ABC's Bet On Your Baby, hosted by actress and comedienne Melissa Peterman, is
a new primetime game show in which parents try to predict their child's next
move in an effort to win money for their child's future education. Each
episode of Bet On Your Baby featuresfive memorable families with toddlers
between the ages of two to three and a half years-old who will play to see how
well they can guess their child's next move in the hopes of earning money
towards their college fund. The game takes place on two stages - on one, a
shiny game show studio with a cheering audience where one parent places a bet
- and on the other, a parent takes the child to a play room called "The
Babydome" where the child will determine the outcome of the game completely
unaware of the stakes that are on the line. Each family plays a
self-contained, individual challenge against the house - meaning they're only
competing against themselves, and not against other families. At the end of
the show, thefive families return to play for the chance to advance to the
final round--"Smash for Cash," where parents of one toddler will have 5 tries
to hammer open piggy banks --one of which contains a $50,000 college fund.
The Bet On Your Baby format was created by5x5 Media's Craig Armstrong, Rick
Ringbakk, Charles Wachter and Electus' Ben Silverman and Jimmy Fox.The series
is executive produced by Electus (Ben Silverman, Chris Grant, Jimmy Fox) and
5x5 Media (Craig Armstrong and Rick Ringbakk).
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the
company connects advertisers, distributors and content creators early on in
the development process, enabling marketers and advertisers to be a true
partner in campaigns and content creation. Electus International, the global
distribution arm of Electus, is responsible for all international sales and
distribution for Electus' programming and its studio partners as well as
programs and formats from other well-known 3^rd party providers.
Jessica Berger / Whitney Kuhn
firstname.lastname@example.org / Kuhn@sunshinesachs.com
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