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Webinar to Explore the Challenge of Unifying Data across Channels



      Webinar to Explore the Challenge of Unifying Data across Channels

Event sponsored by Knotice features Principal Analyst Joanna O'Connell

PR Newswire

AKRON, Ohio and SEATTLE, April 29, 2013

AKRON, Ohio and SEATTLE, April 29, 2013 /PRNewswire/ -- New commissioned
research conducted by Forrester Consulting identifies key challenges marketers
continue to face regarding data management to reach today's hyper-connected
consumer. Uniting cross-channel customer data and activity within a
comprehensive data environment remains a common goal; however, the study
reveals that many marketing leaders continue to struggle when it comes to a
customer-centric approach. Without a high level of data cohesion, it is
difficult to provide the level of personalization, cross-channel consistency
and real-time relevance that today's consumers expect from the brands they
engage. The lack of a comprehensive dataset also limits the reliability and
effectiveness of analytics and other key metrics.

(Photo: http://photos.prnewswire.com/prnh/20130429/CL03628 )

To address these issues, Knotice is sponsoring a live webinar, featuring
special guest Forrester Research Principal Analyst Joanna O'Connell. This
one-hour event will go deeper into the details of Forrester Consulting's
research, "A Customer-Centric Strategy Requires a Revamp of Current Data
Practices," (April 2013, commissioned by Knotice), exploring data intake and
personalization challenges across channels, touchpoints, device types and
more. The event will also offer trends, tips and best practices to overcome
the challenge of unifying data across channels for customer-focused messaging
and richer insights.

During the webinar, participants will learn:

  o Steps to revamp their current data management approach around the
    customer;
  o How today's top marketers are approaching the challenges as they shift
    toward a customer-focused, data-oriented approach;
  o Why having all that data isn't enough – how it can be more useable and
    actionable within a data management platform to leverage for the greatest
    value;
  o How to maintain relevant communications to both known and anonymous
    consumers who engage with brands online;
  o Why targeting across iPads can be difficult, including ways to overcome
    real mobile challenges;
  o Case-study examples on what's working – and what's not working – when
    coordinating advanced personalization across email, website, mobile and
    display;
  o Trends and key recommendations to solve for data intake challenges, with
    exclusive access to information not found in the original report, and
    more.

There is no cost to participate, but registration is required.

What: Knotice Webinar: "Reaching Today's Customer Requires a Revamp of Current
Data Practices"

Who: Featuring special guest Joanna O'Connell, Principal Analyst, Forrester
Research Inc. along with Brian Deagan, co-founder and CEO Knotice;

When: Tuesday, May 7th, 2013 at 2 PM ET

Where: Register now at http://www.knotice.com/webinar/

About Knotice
Knotice (pronounced "notice") is a provider of data management, actionable
analytics, and digital messaging solutions with offices in Seattle and Akron,
Ohio. Our on-demand marketing software and agency services help marketers
maximize the ROI of their addressable digital marketing – digital
communications that are addressable to an individual. With our proprietary
platform, we pioneered the ability to seamlessly unite customer data,
analytics and message delivery – all from a single profile-based platform. In
addition to technology, Knotice provides a comprehensive offering of marketing
services, including strategy and planning, agency-style creative services,
custom development, analytics, advanced reporting, and business intelligence.
For more information, visit: http://www.knotice.com.

SOURCE Knotice

Website: http://www.knotice.com
Contact: Casey Newman, Public Relations for Knotice, 330.922.0855 x.140,
cnewman@knotice.com
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