Prima Fluorspar Corp. engages Peter Grandich for marketing services

     Prima Fluorspar Corp. engages Peter Grandich for marketing services

PR Newswire

VANCOUVER, April 29, 2013

VANCOUVER, April 29,  2013 /PRNewswire/  - Prima Fluorspar  Corp. (TSX-V:  PF) 
("Prima" or the "Company") is pleased to announce that it has entered into  an 
agreement with Peter  Grandich of  Grandich Publications  LLC ("Grandich")  to 
provide marketing services to the Company as of May 1, 2013.

Peter Grandich entered Wall Street in the mid-1980s and within three years was
appointed Vice President of Investment Strategy  for a leading New York  Stock 
Exchange member firm.  He went on  to hold positions  as a market  strategist, 
portfolio manager for four hedge funds and a mutual fund that bore his name.

He has given hundreds of  interviews to media includingFinancial Post,  Globe 
and Mail, US News & World Report, New York Times, Business Week,  MarketWatch, 
Business News Network, GMA, Neil Cavuto's Your World on Fox News, The  Kudlow 
Report on CNBC, Wall Street Journal, Barron's and dozens more. He is a regular
speaker at  investment  conferences  around the  globe,  has  edited  numerous 
investment newsletters and is a sought after commentator.

Grandich  is  the   publisher  and  editor   ofThe  Grandich  Letter,   first 
publishedin 1984.  On his  internationally-followed blog,  he comments  daily 
about the world's economies and  financial markets with his experience  gained 
from more than30 years in and around Wall Street. Grandich's  wildly-popular 
blog provides an insightful and intuitive  look at business, finances and  the 
world, set in a vernacular that just about anyone can understand.

Grandich will  receive  $2,000 per  month  from  Prima. The  contract  may  be 
terminated by either party with 30 days' notice after three months.  Grandich 
will also receive  100,000 incentive  options at  an exercise  price of  $0.10 
valid for 5 years assuming the marketing agreement remains in place.

Including this option grant to Grandich, the Company has issued a total of
1,500,000 incentive options at an exercise price of $0.10 valid for 5 years to
Directors, Officers and Consultants to the Company.

Prima is expanding an historic fluorspar resource on 22,500 ha (55,000  acres) 
of 100%-owned claims in British Columbia.


  *3.2 million tonnes at an average grade of 32% fluorspar*
  *Mineralization at surface
  *30 km strike length
  *Metallurgical Testing: 97% CaF^2*
  *22,500 ha (55,000 acres), 100%-owned claims
  *Easy access, on Alaska Highway in British Columbia


  *No fluorspar mines in Canada or USA
  *Uses: Refrigeration, aluminum and steel smelting, consumer products like
    Teflon® and GORE-TEX®, medicines, cement, and petroleum-based fuels
  *$2.4 billion/annum market
  *North American Purchasers: Chemical Companies - Dupont, Honeywell;
    Aluminum Producers: Rio Tinto Alcan (Kitimat)

Please feel free  to contact  me at  any time or  at 

For more information about Prima please visit:

I look forward to hearing from you.


"Robert Bick"
Robert Bick
President and CEO

Disclaimer for Forward-Looking Statements

Statements  in  this  news   release  that  are   not  historical  facts   are 
forward-looking statements that are subject to risks and uncertainties. Words
such   as   "expects",   "intends",   "plans",   "may",   "could",   "should", 
"anticipates", "likely", "believes" and words of similar import also  identify 
forward-looking statements. Forward-looking statements  in this news  release 
include statements  about the  potential of  the property  to become  a  major 
fluorspar producer. Actual results may differ materially from those  currently 
anticipated due to a  number of factors beyond  the Company's control.  These 
risks and uncertainties include, among other things, the risks associated with
being a  mineral exploration  company. These  forward-looking statements  are 
made as of the date of this news release and, except as required by applicable
laws, the  Company  assumes  no obligation  to  update  these  forward-looking 
statements, or to update  the reasons why actual  results differed from  those 
projected in the forward-looking statements.

*Historical Data

Prima Fluorspar  Corp.  has  not undertaken  an  independent  verification  to 
classify the  historic  resource  estimate quoted  from  a  Mineral  Potential 
Compilation Report for the BC  Department of Economic Development, written  by 
Wright Engineers Limited and H.N.  Halvorson Consultants Ltd., in January  17, 
1975 as a current mineral  resource. Neither has Prima independently  verified 
the results  of  the  previous exploration  work.  Therefore,  the  historical 
mineral resource  should not  be  relied upon,  but  the issuer  believes  the 
information to be relevant and reasonably reliable. An unknown quantity of the
3.2 million  tonnes  are  on  mineral claims  outside  of  the  current  Liard 
Fluorspar Property. However, based on the information available, the  majority 
of the estimate is  based on the deposits  located on Prima's Liard  Fluorspar 
Property. The key assumptions, parameters and methods of the resource estimate
are unknown at this time. New deposit definition drilling is needed to develop
a current  resource  estimate  on  the property.  Prima  believes  that  these 
historical mineral resources provide a conceptual indication of the  potential 
of the property and are relevant to ongoing exploration.

SOURCE Prima Fluorspar Corp


Robert Bick
President and CEO
Tel: 604.681.1568
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