Prima Fluorspar Corp. engages Peter Grandich for marketing services

     Prima Fluorspar Corp. engages Peter Grandich for marketing services  PR Newswire  VANCOUVER, April 29, 2013  VANCOUVER, April 29,  2013 /PRNewswire/  - Prima Fluorspar  Corp. (TSX-V:  PF)  ("Prima" or the "Company") is pleased to announce that it has entered into  an  agreement with Peter  Grandich of  Grandich Publications  LLC ("Grandich")  to  provide marketing services to the Company as of May 1, 2013.  ABOUT PETER GRANDICH Peter Grandich entered Wall Street in the mid-1980s and within three years was appointed Vice President of Investment Strategy  for a leading New York  Stock  Exchange member firm.  He went on  to hold positions  as a market  strategist,  portfolio manager for four hedge funds and a mutual fund that bore his name.  He has given hundreds of  interviews to media includingFinancial Post,  Globe  and Mail, US News & World Report, New York Times, Business Week,  MarketWatch,  Business News Network, GMA, Neil Cavuto's Your World on Fox News, The  Kudlow  Report on CNBC, Wall Street Journal, Barron's and dozens more. He is a regular speaker at  investment  conferences  around the  globe,  has  edited  numerous  investment newsletters and is a sought after commentator.  Grandich  is  the   publisher  and  editor   ofThe  Grandich  Letter,   first  publishedin 1984.  On his  internationally-followed blog,  he comments  daily  about the world's economies and  financial markets with his experience  gained  from more than30 years in and around Wall Street. Grandich's  wildly-popular  blog provides an insightful and intuitive  look at business, finances and  the  world, set in a vernacular that just about anyone can understand.  Grandich will  receive  $2,000 per  month  from  Prima. The  contract  may  be  terminated by either party with 30 days' notice after three months.  Grandich  will also receive  100,000 incentive  options at  an exercise  price of  $0.10  valid for 5 years assuming the marketing agreement remains in place.  OPTION GRANT Including this option grant to Grandich, the Company has issued a total of 1,500,000 incentive options at an exercise price of $0.10 valid for 5 years to Directors, Officers and Consultants to the Company.  ABOUT PRIMA FLUORSPAR Prima is expanding an historic fluorspar resource on 22,500 ha (55,000  acres)  of 100%-owned claims in British Columbia.  HIGHLIGHTS ABOUT PRIMA'S HISTORIC RESOURCE*    *3.2 million tonnes at an average grade of 32% fluorspar*   *Mineralization at surface   *30 km strike length   *Metallurgical Testing: 97% CaF^2*   *22,500 ha (55,000 acres), 100%-owned claims   *Easy access, on Alaska Highway in British Columbia  FLUORSPAR FACTS:    *No fluorspar mines in Canada or USA   *Uses: Refrigeration, aluminum and steel smelting, consumer products like     Teflon® and GORE-TEX®, medicines, cement, and petroleum-based fuels   *$2.4 billion/annum market   *North American Purchasers: Chemical Companies - Dupont, Honeywell;     Aluminum Producers: Rio Tinto Alcan (Kitimat)  Please feel free  to contact  me at  any time or  at  604-681-1568.  For more information about Prima please visit:  I look forward to hearing from you.  ON BEHALF OF THE BOARD PRIMA RESOURCES CORP.  "Robert Bick" Robert Bick President and CEO  Disclaimer for Forward-Looking Statements  Statements  in  this  news   release  that  are   not  historical  facts   are  forward-looking statements that are subject to risks and uncertainties. Words such   as   "expects",   "intends",   "plans",   "may",   "could",   "should",  "anticipates", "likely", "believes" and words of similar import also  identify  forward-looking statements. Forward-looking statements  in this news  release  include statements  about the  potential of  the property  to become  a  major  fluorspar producer. Actual results may differ materially from those  currently  anticipated due to a  number of factors beyond  the Company's control.  These  risks and uncertainties include, among other things, the risks associated with being a  mineral exploration  company. These  forward-looking statements  are  made as of the date of this news release and, except as required by applicable laws, the  Company  assumes  no obligation  to  update  these  forward-looking  statements, or to update  the reasons why actual  results differed from  those  projected in the forward-looking statements.  *Historical Data  Prima Fluorspar  Corp.  has  not undertaken  an  independent  verification  to  classify the  historic  resource  estimate quoted  from  a  Mineral  Potential  Compilation Report for the BC  Department of Economic Development, written  by  Wright Engineers Limited and H.N.  Halvorson Consultants Ltd., in January  17,  1975 as a current mineral  resource. Neither has Prima independently  verified  the results  of  the  previous exploration  work.  Therefore,  the  historical  mineral resource  should not  be  relied upon,  but  the issuer  believes  the  information to be relevant and reasonably reliable. An unknown quantity of the 3.2 million  tonnes  are  on  mineral claims  outside  of  the  current  Liard  Fluorspar Property. However, based on the information available, the  majority  of the estimate is  based on the deposits  located on Prima's Liard  Fluorspar  Property. The key assumptions, parameters and methods of the resource estimate are unknown at this time. New deposit definition drilling is needed to develop a current  resource  estimate  on  the property.  Prima  believes  that  these  historical mineral resources provide a conceptual indication of the  potential  of the property and are relevant to ongoing exploration.  SOURCE Prima Fluorspar Corp  Contact:  Robert Bick President and CEO Tel: 604.681.1568  
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