Cobra Electronics Selects SGL Sales and Marketing as Marine Electronics Representative

Cobra Electronics Selects SGL Sales and Marketing as Marine Electronics 
Partnership Designed to Strengthen and Enhance Cobra's OEM Marketing
Efforts for an Expanded Customer Base in the Marine and Boating
CHICAGO, IL -- (Marketwired) -- 04/29/13 --   Cobra Electronics
Corporation (NASDAQ: COBR); the leading designer and marketer of
award-winning marine electronics products, today announced it has
partnered with Ohio-based SGL Sales and Marketing, a Great Lakes and
Upper Midwest focused independent manufacturer's representative for
the marine, trailer, powersports and sporting goods markets, to
handle OEM marketing for Cobra's full-line of marine electronics. The
relationship will help solidify and expand the company's presence
within the marine and boating community by leveraging SGL's deep and
long-standing relationships with many of the boating industry's
leading brands. 
"Cobra is widely recognized as a leading vendor of high quality
marine electronics and two-way communications products to the marine
industry and their entire lineup of radio products are considered
among the best in country," said Marty Scott, partner at SGL Sales
and Marketing. "We are delighted to partner with the team at Cobra as
we aggressively ramp up our efforts in preparation for the boating
season here in the Upper Midwest." 
SGL is celebrating 55 years in business this year, and brings a depth
and breadth of marine industry knowledge and expertise that is
unprecedented throughout the Midwest and Great Lakes regions. It
represents a broad array of marine products vendors to its blue chip
roster of customers including Baja Boats, Bombardier, Cobalt,
Crestliner, Larson, Lund and Tracker Marine.  
"The team at SGL has developed a stellar reputation with its
customers and vendors as a highly knowledgeable, aggressive and
credible representative in this space, with a deep Rolodex and solid
relationships," said Ricky Johnson, National Sales Manager for Marine
Electronics for Cobra. "We are pleased to join forces with them as we
accelerate our efforts to bring our innovative and affordable marine
products to the forefront of the boating community, and we are
confident they will deliver exceptional results."  
About Cobra Electronics:
 Cobra Electronics is a leading global
designer and marketer of communication and navigation products, with
a track record of delivering innovative and award-winning products.
Building upon its leadership position in the GMRS/FRS two-way radio,
radar detector and Citizens Band radio industries, Cobra identified
new growth opportunities and has aggressively expanded into the
marine market and has expanded its European operations. The Consumer
Electronics Association, Forbes and Deloitte & Touche have all
recognized Cobra for the company's innovation and industry
leadership. To learn more about Cobra Electronics, please visit the
Cobra site at 
 Follow Cobra on Twitter at and Like Us at 
About SGL Sales and Marketing:
 Since 1958 SGL Sales and Marketing
has been the choice in manufacturers' representation in the marine
OEM and aftermarket, trailer OEM and aftermarket, power sports
aftermarket, sporting goods retail, and small engine retail
industries. The fundamentals of call frequency, providing premium
service to SGL's vendors and customers, and a commitment to
professional integrity were its founding principles and remain the
core of their philosophy today. 
From its home office in Milan, OH, and 6 regional offices, SGL
provides outside sales, marketing, and analytical support on behalf
of its vendors in the following states: North Dakota, South Dakota,
Nebraska, Kansas, Missouri, Illinois, Iowa, Minnesota, Wisconsin,
Indiana, Michigan, Ohio, Pennsylvania, Tennessee, and Kentucky. For
more information please visit 
Media Contacts:
Chelsea Denissen 
Skyya Communications 
(952) 746-1310  
Chris Kooistra
Cobra Electronics
(773) 972-0691 
Press spacebar to pause and continue. Press esc to stop.