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Cobra Electronics Selects SGL Sales and Marketing as Marine Electronics Representative


Cobra Electronics Selects SGL Sales and Marketing as Marine Electronics Representative

Partnership Designed to Strengthen and Enhance Cobra's OEM Marketing Efforts for an Expanded Customer Base in the Marine and Boating Community

CHICAGO, IL -- (Marketwired) -- 04/29/13 -- Cobra Electronics Corporation (NASDAQ: COBR); the leading designer and marketer of award-winning marine electronics products, today announced it has partnered with Ohio-based SGL Sales and Marketing, a Great Lakes and Upper Midwest focused independent manufacturer's representative for the marine, trailer, powersports and sporting goods markets, to handle OEM marketing for Cobra's full-line of marine electronics. The relationship will help solidify and expand the company's presence within the marine and boating community by leveraging SGL's deep and long-standing relationships with many of the boating industry's leading brands.

"Cobra is widely recognized as a leading vendor of high quality marine electronics and two-way communications products to the marine industry and their entire lineup of radio products are considered among the best in country," said Marty Scott, partner at SGL Sales and Marketing. "We are delighted to partner with the team at Cobra as we aggressively ramp up our efforts in preparation for the boating season here in the Upper Midwest."

SGL is celebrating 55 years in business this year, and brings a depth and breadth of marine industry knowledge and expertise that is unprecedented throughout the Midwest and Great Lakes regions. It represents a broad array of marine products vendors to its blue chip roster of customers including Baja Boats, Bombardier, Cobalt, Crestliner, Larson, Lund and Tracker Marine.

"The team at SGL has developed a stellar reputation with its customers and vendors as a highly knowledgeable, aggressive and credible representative in this space, with a deep Rolodex and solid relationships," said Ricky Johnson, National Sales Manager for Marine Electronics for Cobra. "We are pleased to join forces with them as we accelerate our efforts to bring our innovative and affordable marine products to the forefront of the boating community, and we are confident they will deliver exceptional results."

About Cobra Electronics: Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

About SGL Sales and Marketing: Since 1958 SGL Sales and Marketing has been the choice in manufacturers' representation in the marine OEM and aftermarket, trailer OEM and aftermarket, power sports aftermarket, sporting goods retail, and small engine retail industries. The fundamentals of call frequency, providing premium service to SGL's vendors and customers, and a commitment to professional integrity were its founding principles and remain the core of their philosophy today.

From its home office in Milan, OH, and 6 regional offices, SGL provides outside sales, marketing, and analytical support on behalf of its vendors in the following states: North Dakota, South Dakota, Nebraska, Kansas, Missouri, Illinois, Iowa, Minnesota, Wisconsin, Indiana, Michigan, Ohio, Pennsylvania, Tennessee, and Kentucky. For more information please visit http://www.sglmarketing.com/

Media Contacts: Chelsea Denissen Skyya Communications (952) 746-1310 chelsea.denissen@skyya.com www.skyya.com

Chris Kooistra Cobra Electronics (773) 972-0691 ckooistra@cobra.com www.cobra.com

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