Farmers Insurance Hosts Drive & Drive Competition with Brand Ambassadors Kasey Kahne and Rickie Fowler

Farmers Insurance Hosts Drive & Drive Competition with Brand Ambassadors Kasey
                           Kahne and Rickie Fowler

Farmers Best in Class Athletes Pair Up To Teach One Another About Track Speed,
Golf Swings and the Drive to Win

PR Newswire

CHARLOTTE, N.C., April 29, 2013

CHARLOTTE, N.C., April 29, 2013 /PRNewswire/ -- Farmers Insurance, one of the
leading and largest multi-line insurance companies in the U.S., challenged PGA
TOUR golfer Rickie Fowler and professional NASCAR driver Kasey Kahne from the
Hendrick Motorsports team to teach each other how to drive both on the track
and on the green. Fowler and Kahne, like Farmers customers who rely on their
agents, know when they need to turn to experts for valued advice. Each of them
has chosen to partner with Farmers Insurance because of the company's strong
belief in helping consumers, just like them, be more prepared, informed and
smart about the decisions they make to plan for the road ahead.


Fowler and Kahne reflect the values and perspective of a Farmers customer.
Just like Farmers customers who are busy and energetic professionals, the two
champions understand the importance of having a highly-trained and experienced
team of professionals to help them make smart decisions. As part of their
smart thinking, both athletes develop a winning strategy prior to each
tournament or race—taking into account variables like track speed, swing
speed, weather conditions, and proper attire.

"The Farmers partnership with these proven winners underscores our commitment
to educating consumers on making smart insurance decisions.It is an exciting
opportunity for Farmers to work with partners like Rickie and Kasey, who are
leaders in their respective fields and who represent the future of their
sports," said Farmers Insurance Head of Sponsorships, Events and Corporate
Giving Chuck Browning."We look forward to watching Rickie and Kasey put their
plans into action today."

The Drive & Drive experience began with Kahne giving Fowler a tour of his
garage at the Mooresville Motorplex near Charlotte, N.C. to get him in a
racing mindset.They discussed and shared planning advice, as well as raced
go-karts on the track in the spirit of friendly competition. During the Drive
& Drive event, they also participated in a chipping challenge incorporating
strategically placed tires, in lieu of golf course green cups.

"As a member of the Farmers Insurance team, I am proud of the company's
commitment to educating consumers on the importance of smart insurance
planning. During the Farmers Insurance Open, I had the opportunity to partner
in community and youth events with Farmers—something that is very important to
me," said Rickie Fowler, PGA TOUR golfer."Working closely with Kasey to
improve his swing has been a pleasure. It is refreshing to work with an
athlete who shares similar values."

Kasey Kahne, NASCAR driver said, "I had a great time hanging out with Rickie
today." He added, "He is a really cool guy so thanks to Farmers Insurance for
putting the event together. It's important having the support from Farmers
because they understand the importance of having a solid team to help me
succeed. I was able to learn a thing or two to help my golf game, and I had a
great time getting to race with Rickie this afternoon."

Farmers is among the leading and largest personal lines insurance companies in
the U.S. The company has a national network of sales agents; and its employees
occupy offices in communities such as Wilmington, Delaware, Davie, Florida,
Austin, Texas, Grand Rapids, Michigan, Oklahoma City and suburban Kansas City,
Portland, Cleveland and Los Angeles.The company's award-wining corporate
training and education center, the University of Farmers, is located in the
Southern California city of Agoura Hills with a satellite campus in Grand
Rapids, Michigan.

Farmers Insurance Group of Companies is a leading U.S. insurer group of
automobiles, homes and small businesses and also provides a wide range of
other insurance and financial services products. Farmers Insurance is proud to
serve more than 10 million households with more than 20 million individual
policies across all 50 states through the efforts of over 50,000 exclusive and
independent agents and nearly 24,000 employees.

The Farmers Exchanges are three reciprocal insurers (Farmers Insurance
Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including
their subsidiaries and affiliates, owned by their policyholders. Farmers
Group, Inc., along with its subsidiaries, manages the non-claims insurance
operations of the Farmers Exchanges.Farmers Group, Inc. is wholly owned by
the Zurich Insurance Group. For more information about Farmers, visit its Web
site at or at

Contact: Mark Toohey
         Head of Media Relations
         (805) 907-2216 or
         Julie Safer
         917-273-6877 or

SOURCE Farmers Insurance

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