Dannon Introduces New Activia Greek

Dannon Introduces New Activia Greek 
The Only Greek Nonfat Yogurt That Offers the Digestive Health
Benefits of Activia 
WHITE PLAINS, NY -- (Marketwired) -- 04/29/13 --  There are a lot of
dual-benefit products that provide us with "great things" like
jeggings, dine-in theaters and 2-in-1 shampoos. Now, another great
one is joining the ranks just in time for National Yogurt Month, NEW
Activia Greek. Yogurt lovers can finally rejoice as one delicious
yogurt has everything they love about Greek yogurt -- the creamy,
thick texture -- plus the digestive health benefits* of Activia! 
Activia Greek is a Greek nonfat yogurt that has zero percent fat and
two times the protein of regular lowfat yogurt, containing 14 percent
more daily value of protein than regular lowfat yogurt.** Plus,
Activia Greek is the only Greek nonfat yogurt with the exclusive
probiotic Bifidus Regularis.* Activia Greek helps regulate your
digestive system.* With five delicious flavors, there is an Activia
Greek for everyone: 


 
--  Four Fruit-on-the-Bottom styles:
    --  Garden Blueberry
    --  Strawberry Patch
    --  Orchard Peach
    --  Tropical Fruit
        
        
--  Vanilla

  
"Digestive health is important to overall well-being," said Steve
Platt, vice president of marketing for Dannon's Activia brand. "With
the introduction of Activia Greek, people who want to take care of
their digestive system will no longer have to forgo the Activia
benefit when choosing the taste and texture of Greek yogurt they've
come to love."  
Activia Greek is available in supermarkets nationwide, with a
suggested retail price of $3.99 for a 4-pack of Activia Greek. For
more information, visit www.activia.us.com. 
*Activia helps regulate the digestive system when consumed daily for
two weeks as part of a balanced diet and healthy lifestyle. 
**Activia Greek: 12g (24% DV) Protein; Regular Lowfat Yogurt: 5g
(10%) Protein per 5.3 oz. 
# # # 
About The Dannon Company, Inc. 
 Headquartered in White Plains, New
York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan,
UT, and Portland, OR. Dannon makes more than 200 different flavors,
styles and sizes of cultured refrigerated and frozen dairy products
to serve its retail and foodservice customers. In its pursuit to
bring health through food to as many people as possible, Dannon is
committed to Americans enjoying yogurt every day as one of the three
recommended daily servings of dairy.   
Dannon is a subsidiary of Danone, and Dannon is the top-selling brand
of yogurt worldwide, sold under the names Dannon and Danone. Danone
holds top positions globally in healthy food through four businesses:
it ranks number one worldwide in fresh dairy products, number two in
bottled water and baby nutrition, and is Europe's number one medical
nutrition company. Listed on Euronext Paris, Danone is a component
stock of leading social responsibility indexes including the Dow
Jones Sustainability Indexes DJSI Stoxx and DJSI World, ASPI Eurozone
and the Ethibel Sustainability Index. 
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Contact: 
Jennifer Solomon
jsolomon@legendpr.com
212-679-6844 x326 
Lindsey Gilchrist
lgilchrist@legendpr.com 
212-679-6844 x291 
 
 
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