MasterCard and Justin Timberlake Join Forces in Innovative Global Partnership

  MasterCard and Justin Timberlake Join Forces in Innovative Global
  Partnership

  Relationship Kicks Off with MasterCard Priceless Premieres presents Justin
                  Timberlake™ Exclusive New York Performance

To tweet this news, copy and paste http://bit.ly/Y1NyzR to your Twitter handle
                           with #PricelessPremieres

Business Wire

PURCHASE, N.Y. -- April 29, 2013

Grammy® and Emmy® Award-winner Justin Timberlake has teamed up with MasterCard
in an innovative, two-year relationship focused on brand collaboration and the
delivery of truly unforgettable fan experiences for MasterCard cardholders and
Justin Timberlake fans worldwide.

To launch the global partnership, Timberlake and MasterCard are offering
cardholders a priceless experience that will reflect the exclusivity,
collaboration and access the partnership will provide -- the MasterCard
Priceless Premieres presents Justin Timberlake performance. The special event
available only to MasterCard cardholders will take place at the Roseland
Ballroom in New York City on May 5. Consumers registered on Priceless New York
will be the first to know when tickets are available for the show.

“I’m thrilled to be part of a collaboration that offers me the opportunity to
connect and engage with fans and bring them closer to the music” says
Timberlake. “MasterCard is a respected global brand and I look forward to
working with them to bring something truly unique to their cardholders.”

The partnership will bring together MasterCard’s expertise in delivering
Priceless experiences and driving commerce with Timberlake’s global influence
and resurgence into music and entertainment for the benefit of fans and
cardholders. Timberlake’s latest solo album, The 20/20 Experience, has been a
massive success having been certified Double Platinum in the U.S., landing at
#1 on the iTunes chart in 89 countries to become the fastest selling album in
iTunes history and reaching the top of the charts internationally in several
countries including an unprecedented three weeks at #1 in the UK. The
collaboration and partnership between Timberlake and MasterCard will translate
to exclusive access to co-created content, events and experiences as well as
consumer engagement opportunities.

“When people think about access to music and entertainment, we want them to
think of MasterCard,” said Alfredo Gangotena, Chief Marketing Officer,
MasterCard. “We’ve had a role in this space for some time but are now looking
to really put a stake in the ground and we’re doing so by tapping into one of
the most prominent global entertainment and business minds, Justin Timberlake.
We’ve got some amazing things up our sleeves and know that cardholders and
fans will be thrilled.”

MasterCard’s Priceless Cities program offers cardholders who sign up for the
program access to handpicked experiences and offers not only in their home
cities, but also in cities around the world. Such experiences include
exclusive access to concerts, theatre, restaurants, museums, and sporting
events around the world. The program is currently available in 15 cities
across the globe, including New York, Chicago, Miami, Los Angeles, London,
Paris, Toronto and Buenos Aires.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com,  is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest
news.

Contact:

Media:
MasterCard
Sarah Ely, 914-249-6714
Sarah_ely@mastercard.com
or
For Justin Timberlake, please contact:
Sonia Muckle
sonia@m2mconstruction.com
Victor Trevino
victor@m2mconstruction.com
 
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