Denture Wearers Embrace New Smile Yet Avoid Popular Foods

  Denture Wearers Embrace New Smile Yet Avoid Popular Foods

    Survey Reveals Denture Wearers Are Confident, However Socially Anxious

Business Wire

CINCINNATI -- April 29, 2013

According to a recent survey by Wakefield Research on behalf of Fixodent,
denture wearers are more likely to limit their behavior, ignore certain foods
and avoid certain social situations due to their dentures. This can lead to
avoiding certain activities or interactions that can lead to living life to
the fullest. In addition to understanding denture wearers’ attitudes and fears
around their dentures, this survey explores denture wearers’ lack of education
around denture adhesive and the benefits this type of product can provide to
enhance people’s everyday lives.

Even after adjusting to life with dentures and embracing their new smile, many
people find it difficult to regain their everyday routine. While there’s no
need to stop indulging in great meals with dentures, 72% of respondents admit
they avoid some type of food, including: corn on the cob (38%), nuts (29%),
apples (25%) and steak (19%). Even between meals they’re skipping things –
with over half (52%) of respondents avoiding gum.

In addition to ordering “denture-safe” food, more than 1 in 3 denture wearers
admit to skipping an activity such as: eating out in public (29%), being
intimate (16%) and going out with friends or family (11%) because they feel
self-conscious about their dentures. Another concern for denture wearers is an
increase in oral health issues (77%) since receiving dentures. This includes: 
food left under dentures after eating (64%), gum irritation or soreness (34%),
pain while eating (18%) and bad breath (14%).

Most denture wearers don’t understand that a denture adhesive can assist in
protecting your mouth from the hidden enemies of food particles and odor
causing bacteria. Of adults ages 45+ who wear dentures or partials, 80%
believe adhesive is only necessary to improve denture stability and hold.

“Using an adhesive is a simple step you can take to make a difference in your
mouth’s oral hygiene. Fixodent helps to protect your mouth from food particles
and kills odor-causing bacteria for a clean mouth and fresh breath. With
Fixodent, you can eat, drink, laugh, and go about your day knowing that your
dentures will stay in place,” says Fixodent Brand Manger Matthew Martin.

Of those respondents that use denture adhesive, 76% agree that they can’t
imagine not using it again and 80% say denture adhesive is “easy to use.”

Although respondents admit to limiting their social behavior and an increase
in oral hygiene issues, denture wearers are confident about their new smile.
Most (63%) are able to talk freely with friends, family and professionals
about their dentures.

Fixodent comes in several easy-to-use varieties, protecting your mouth from
food particles and killing odor-causing bacteria and providing you with a
long, strong hold. Fixodent products include:

  *Fixodent® Food Seal Plus Scope Flavor
  *Fixodent® Food Seal Free
  *Fixodent® Complete Fresh Mint
  *Fixodent® Complete Free
  *Fixodent® Complete Original
  *Fixodent® Complete Soothing Mint

Check out our Facebook page at www.facebook.com/Fixodent and for helpful tips
and tools on living your life to the fullest with dentures visit
www.Dentureliving.com.

Survey Methodology
The 2013 Fixodent Survey was conducted by Wakefield Research
(www.wakefieldresearch.com) among 500 U.S. adults, ages 45+ who wear dentures
or partials, between March 28th and April 3rd, 2013, using an email invitation
and an online survey. Results of any sample are subject to sampling variation.

The magnitude of the variation is measurable and is affected by the number of
interviews and the level of the percentages expressing the results. For the
interviews conducted in this particular study, the chances are 95 in 100 that
a survey result does not vary, plus or minus, by more than 4.4 percentage
points from the result that would be obtained if interviews had been conducted
with all persons in the universe represented by the sample.

About Fixodent
The Fixodent brand is the leading brand of denture adhesive in the US. The
brand includes denture adhesive creams and powders for the denture-wearing
population and is part of the Procter & Gamble Company.

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Charmin®, Downy®, Lenor®, Iams®,
Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®,
Braun® and Fusion®. The P&G community includes approximately 127,000 employees
working in about 80 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.

Contact:

For Procter & Gamble
Nicole Joseph, 646-500-7741
Nicole.Joseph@mslgroup.com
or
Jessica Spano, 646-500-7654
Jessica.Spano@mslgroup.com