Panasonic Continues Leadership in Small Business Telephone Market for 2012

  Panasonic Continues Leadership in Small Business Telephone Market for 2012

   Leading Research Firm Reports Panasonic Leader in the Under 40 Extension

Business Wire

SECAUCUS, N.J. -- April 29, 2013

Panasonic System Communications Company of North America announced today that
it continues its leadership position in the small business telephone market
byachieving No. 1 market share in the 2 to 40 extensions category in North
America for the full calendar year 2012. The latest market information was
recently released by T3i Group—the prominent information technology market
research and advisory firm specializing in the worldwide telecommunications

According to the T3i report, InfoTrack for Enterprise Communications, North
America Full Year 2012, Panasonic is the market share leader among
manufacturers in the 2 to 40 telephone extension segment, as measured by line
shipments and market share. T3i reports that in 2012, Panasonic achieved 22.5
percent market share for the North American market, nearly an 8 point lead
over the next closest competitor, which achieved 14.8 percent market
share.Panasonic also held leadership in each quarter throughout 2012,
performing as follows: in Q1, Panasonic held 24.4 percent market share, a 11.9
point lead over the next competitor; in Q2 Panasonic held 20.7 percent market
share for a 7.6 point lead; in Q3 Panasonic held 21.8 percent market share for
a 3.8 point lead; and in Q4 Panasonic ended the year with a 23.1 percent
market share, beating out the next closest competitor by 6.8 points.

“Panasonic continues to execute on our strategy to deliver highly reliable,
flexible and affordable business telephone solutions for small business owners
nationwide,” said Bill Savino, Marketing Manager for Business Communication
Solutions, Panasonic System Communications Company of North America.
“Maintaining our leadership position in the business telephone industry in the
2 to 40 extension category for the 4^th consecutive year, is continued
validation of our overall business approach, which focuses on listening,
responding to our customers and developing solutions that best meet their

Panasonic Solutions for Business

Built on a celebrated engineering foundation, Panasonic architects business
technology solutions that help build a better world. Customers in government,
healthcare, production, education and a wide variety of commercial
enterprises, large and small, depend on integrated solutions from Panasonic to
help them acquire, manage and interpret the information that drives
innovation. The complete suite of Panasonic solutions addresses unified
business communications, mobile computing, security and surveillance systems,
retail information systems, office productivity solutions, high definition
visual conferencing, projectors, professional displays and HD and 3D video
production. As a result of its commitment to R&D, manufacturing and quality
control, Panasonic engineers reliable and long-lasting solutions as a partner
for continuous improvement. Panasonic solutions for business are delivered by
Panasonic System Communications Company of North America, which is a Division
of Panasonic Corporation of North America, the principal North American
subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of
the respective companies. All specifications are subject to change without
notice. Information on Panasonic solutions for business can be obtained by
calling 877-803-8492 or at

About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad
line of digital and other electronics products and services for consumer,
business and industrial use. The company is the principal North American
subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of
Panasonic’s U.S. branding, marketing, sales, service and R&D
operations.Panasonic is committed to becoming the electronics industry's
leader in green innovation by its one-hundredth anniversary in 2018. In the
2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand
jumped four spots to number six:
part of its continuing efforts to reduce its carbon footprint, Panasonic
Corporation of North America will relocate its operations to a new
eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in
2013. Information about Panasonic Eco Ideas initiatives is available at Information about Panasonic and its
products is available at Additional company information for
journalists is also available at


Cohn & Wolfe for Panasonic
Megan Atiyeh, 415-365-8524 direct
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