SINA Forms Strategic Alliance with Alibaba to Enable Social Commerce

     SINA Forms Strategic Alliance with Alibaba to Enable Social Commerce

PR Newswire

SHANGHAI, April 29, 2013

SHANGHAI, April 29, 2013 /PRNewswire/ -- SINA Corporation (NASDAQ GS: SINA)
("SINA" or the "Company"), a leading online media company serving China and
the global Chinese communities, announced today that it has reached an
agreement on a strategic alliance between several entities affiliated with
SINA, including PRC subsidiaries of Weibo Corporation ("Weibo"), and several
entities affiliated with Alibaba Group ("Alibaba"), including Taobao (China)
Software Co., Ltd. and Zhejiang Technology Co., Ltd., to jointly
explore social commerce and develop innovative marketing solutions to enable
merchants on Alibaba e-commerce platforms to better connect and build
relationships with Weibo users.

The two companies will cooperate in the areas of user account connectivity,
data exchange, online payment and online marketing, among other things, and
will explore new business models for social commerce based on the interactions
of the hundreds of millions of users on Weibo and on Alibaba's e-commerce
platforms. The strategic alliance is expected to generate approximately $380
million in advertising and social commerce services revenues in aggregate for
Weibo over the next three years.

Separately, the Company announced that Alibaba, through a wholly owned
subsidiary, has invested $586 million to purchase preferred and ordinary
shares representing approximately 18% of Weibo on a fully-diluted basis. SINA
has also granted an option to Alibaba to enable Alibaba to increase its
ownership in Weibo to 30% on a fully-diluted basis at a mutually agreed
valuation within a certain period of time in the future.

"We are excited to partner with the largest e-commerce platform in China to
develop social commerce. We believe e-commerce will play a vital role in
building an eco-system around Weibo's open platform," said Charles Chao,
Chairman and CEO of SINA. "Weibo and Alibaba's e-commerce platforms are
natural partners. Together we provide a unique proposition not only to
existing online merchants, but also to individuals or businesses, who wish to
offer products and services on social networking platform to take advantage of
the traffic shift toward social and mobile Internet."

"We believe that this strategic alliance helps to create a stronger Weibo. It
affirms our view of the vitality and importance of social media in unleashing
value in e-commerce activities. We believe that the cooperation of our two
robust platforms will bring unique and valuable services to Weibo users, as
well as making the mobile Internet a core part of Alibaba's strategy," said
Jack Ma, Chairman of Alibaba.

About SINA

SINA is an online media company serving China and the global Chinese
communities. Our digital media network of (portal), (mobile
portal) and (social media) enable Internet users to access
professional media and user-generated content in multi-media formats from the
web and mobile devices and share their interests to friends and acquaintances. offers distinct and targeted professional content and a range of
complementary offerings on each of our region-specific websites.
provides information and entertainment content from SINA portal customized for
mobile (WAP) users. Based on an open platform architecture to host
organically developed and third-party applications, is a form of
social media, featuring microblogging services and social networking services
that allow users to connect and share information on our platform anywhere,
anytime and with anyone.

Through these properties and other product lines and businesses, SINA offers
an array of online media and social networking services to our users to create
a rich canvas for businesses and brand advertisers to connect and engage with
their targeted audiences. SINA generates the majority of its revenues from
online advertising, MVAS and fee-based services.

Safe Harbor Statement
This press release contains forward-looking statements that relate to, among
other things, SINA's strategic and operational plans (as described, without
limitation, in quotations from management in this press release). SINA may
also make forward-looking statements in the Company's periodic reports to the
U.S. Securities and Exchange Commission, in its annual report to shareholders,
in press releases and other written materials and in oral statements made by
its officers, directors or employees to third parties. SINA assumes no
obligation to update the forward-looking statements in this press release or
elsewhere. Statements that are not historical facts, including statements
about the Company's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of important factors could cause actual results to differ materially from
those contained in any forward-looking statement. Potential risks and
uncertainties include, but are not limited to: SINA's limited operating
history in certain new businesses; the global financial and credit market
crisis and its impact on the Chinese economy; the uncertain regulatory
landscape in the People's Republic of China; fluctuations in the Company's
quarterly operating results; the Company's reliance on online advertising
sales and mobile value-added services (MVAS) for a majority of its revenues;
any failure to successfully develop, introduce, drive adoption of or monetize
new features and products, including and MVAS products; the
Company's reliance on mobile operators in China to provide MVAS; changes in
mobile operators' policies for MVAS in China; any failure to successfully
integrate acquired businesses; risks associated with the Company's
investments, including equity pick-up and impairment; and any failure to
compete successfully against new entrants and established industry
competitors. Further information regarding these and other risks is included
in SINA's annual report on Form 20-F for the year ended December 31, 2012 and
other filings with the U.S. Securities and Exchange Commission.

Investor Relations
SINA Corporation
Phone: 8610-82628888 x 3112

SOURCE SINA Corporation

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