Datawatch and Lavastorm Announce Strategic Alliance

             Datawatch and Lavastorm Announce Strategic Alliance

Combination Offers Unparalleled Visual Analytics and Process Improvement
Against Structured and Unstructured Data

PR Newswire

CHELMSFORD, Mass. and BOSTON, April 29, 2013

CHELMSFORD, Mass. and BOSTON, April 29, 2013 /PRNewswire/ -- Datawatch
Corporation (NASDAQ-CM: DWCH), the leading global provider of information
optimization solutions, and Lavastorm Analytics, a global analytics software
company, today announced a strategic alliance to provide customers the ability
to expand their use of unstructured and semi-structured data sources when
developing analytic applications. By combining Datawatch's Information
Optimization Platform with the Lavastorm Analytics Engine, Lavastorm's
powerful, visual and versatile analytic development environment, customers
will be able to build analytical applications faster and with greater data
variety in areas such as machine data analytics for IT operations, billing
verification and accuracy for communications service providers, electronic
data interchange analytics for healthcare and a wide variety of other vertical
and horizontal solutions.

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In Lavastorm's recent survey of more than 600 data analytics professionals,
Big Data was identified as one of the top two areas driving increased
investment in analytics in 2013 while greater use of unstructured data was
cited as one of the most important developments expected. The Datawatch –
Lavastorm partnership enables organizations to solve these Big Data and
unstructured data problems with the combined power to manage volume and
complexity issues using Lavastorm's agile data analytics engine and the
flexibility to handle a wide variety of content sources and formats through
Datawatch's information optimization technology.

"Leveraging the growing variety of business data sources and types is critical
for any successful analytics program," said Drew Rockwell, CEO, Lavastorm.
"There is great value in data outside the data warehouse, including
unstructured and semi-structured documents and files, which can be critical to
root cause analysis and optimizing many business processes. Through our
partnership with Datawatch, business analysts and their organizations have an
agile way to integrate and analyze virtually any source of information."

"Lavastorm's visual design paradigm is unique and opens up the ability to
develop complex process driven analytical applications in a whole new way,"
said Michael Morrison, President and Chief Executive Officer of Datawatch. "We
are often called upon to help develop applications where customers are looking
to enhance processes that go beyond the capabilities of traditional business
intelligence solutions. Through this partnership we now have a powerful tool
in our arsenal to deliver these types of solutions both to our customers and
as part of our overall solutions strategy."

Datawatch and Lavastorm will support this partnership through co-selling and
joint marketing programs starting immediately. Additionally, Datawatch has
begun to evaluate incorporating Lavastorm into its packaged solutions to
provide more flexibility to customers who wish to tune these applications once
they are deployed.

To learn more about Datawatch and its Information Optimization Platform, visit For more information on the Lavastorm Analytics Platform
and to try the free-for-life version of the Lavastorm Analytics Engine, visit

Tags: Datawatch, Lavastorm, Analytics, Data Analytics, Information
Optimization, Big Data, Unstructured Data, Data Management, Predictive


Datawatch Corporation (NASDAQ-CM: DWCH) is a leader in providing information
optimization products and solutions that allow organizations to deliver the
greatest data variety possible into their big data and analytic applications.
Datawatch provides organizations the ability to integrate structured,
unstructured, and semi-structured sources like reports, PDF files, and EDI
streams into these applications to provide a 360 degree perspective of the
issues and opportunities that exist in their businesses. More than 40,000
organizations worldwide use Datawatch's products and services, including 99 of
the Fortune 100, and businesses of every type can benefit from the power and
flexibility of Datawatch's industry leading solutions. Datawatch is
headquartered in Chelmsford, Massachusetts with offices in London, Munich,
Singapore, Sydney and Manila, and with partners and customers in more than 100
countries worldwide. For more information, visit


Lavastorm Analytics is a global analytics software company that enables a new,
agile way to analyze, optimize, and control data and business processes. The
company's products provide analysts with programming powers previously limited
to IT to rapidly unify disparate data, easily construct complex analytics, and
effectively deliver actionable insight and results. Analytics built in
Lavastorm can easily be deployed as persistent solutions and applications,
providing continuous analytic monitoring across multiple systems and complex,
data-intensive processes. Lavastorm's solutions have identified business
improvements worth billions of dollars for some of the largest corporations in
the world. For more information, please visit:

Safe Harbor Statement under the Private Securities Litigation Reform Act of

Any statements contained in this press release that do not describe historical
facts may constitute forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Any such statements,
including but not limited to those relating to results of operations,
contained herein are based on current expectations, but are subject to a
number of risks and uncertainties that may cause actual results to differ
materially from expectations. The factors that could cause actual future
results to differ materially from current expectations include the following:
risks associated with the continuing weak global economy; risks associated
with fluctuations in quarterly operating results due, among other factors, to
the size and timing of large customer orders; the volatility of Datawatch's
stock price; limitations on the effectiveness of internal controls; rapid
technological change; Datawatch's dependence on the introduction of new
products and possible delays in those introductions; competition in the
software industry generally, and in the markets for information optimization
in particular; Datawatch's dependence on its principal products, proprietary
software technology and software licensed from third parties; risks associated
with international sales; risks associated with indirect distribution
channels; the adequacy of Datawatch's sales returns reserve; risks associated
with a subscription sales model; risks associated with acquisitions, including
the recent acquisition of intellectual property from Math Strategies;
Datawatch's dependence on its ability to hire and retain skilled personnel;
disruption or failure of Datawatch's technology systems that may result from a
natural disaster, cyber-attack or other catastrophic event; and uncertainty
and additional costs that may result from evolving regulation of corporate
governance and public disclosure. Further information on factors that could
cause actual results to differ from those anticipated is detailed in various
publicly-available documents, which include, but are not limited to, filings
made by Datawatch from time to time with the Securities and Exchange
Commission, including but not limited to, those appearing in the Company's
Annual Report on Form 10-K for the year ended September 30, 2012 and Form 10-Q
for the quarter ending December 31, 2012. Any forward-looking statements
should be considered in light of those factors.

Investor Contact:

Datawatch Investor Relations
Phone: (978) 441-2200 ext. 8323

Datawatch Media Contact:

Sarah Bernardi
Datawatch Corporation
Phone: (978) 441-2200 ext. 8387
Twitter: @datawatch

Lavastorm Analytics Media Contact:

Stephanie Jackman
March Communications
+1 617-960-9882

© 2013 Datawatch Corporation. Datawatch, Monarch and their respective logos
are trademarks or registered trademarks of Datawatch Corporation in the United
States and/or other countries. All other names are trademarks or registered
trademarks of their respective companies.

SOURCE Datawatch Corporation

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