Jewelry Television Uses Experian QAS Software to Aid in Creating a Single Customer View

Jewelry Television Uses Experian QAS Software to Aid in Creating a Single 
Customer View 
Retailer Uses Verification Software to Improve Call Center and
E-Commerce Data Entry 
BOSTON, MA -- (Marketwired) -- 04/29/13 --  Experian(R) QAS(R), a
part of Experian Marketing Services and a leading provider of address
verification software and services, today announced that Jewelry
Television, a multichannel shopping network that focuses exclusively
on the sale of jewelry and gemstones, will use Experian QAS address
validation to ensure the accuracy of incoming customer data. The
products are expected to improve data quality and help the
organization achieve a single customer view.  
"Data quality is vital in achieving a single view of the customer,"
said C. Chris Meystrik, chief technology officer at Jewelry
Television. "Having a solid data quality foundation will help us
attain one record per customer in our Enterprise System, which is
very important for customer loyalty programs, data infrastructure,
business analytics, and other initiatives." 
The Experian QAS products will be used in the Jewelry Television call
center and e-commerce site. The tools will ensure that all incoming
customer addresses are collected accurately at the point of capture.  
"Data quality plays a key role in helping retailers understand and
effectively communicate with their customers," said David Northridge,
vice president of client retention, Experian QAS. "As a leader in
contact data quality, Experian QAS has done extensive research to
pursue industry best practices in contact data collection. The tools
allow retailers to collect accurate information, no matter the
About Experian QAS
 Experian QAS is an address data quality software
pioneer. The company's products capture, validate, cleanse,
standardize and enrich customer contact information. Established in
1990 with offices throughout the United States, Europe and Asia
Pacific, Experian QAS provides data validation software and services
to more than 10,000 clients worldwide in retail, education,
healthcare, insurance, finance, government and other sectors. For
more information, visit 
About Jewelry Television
 Jewelry Television(R) (JTV) is the only
interactive, multichannel shopping network that focuses exclus
on the sale of jewelry and gemstones. The privately-held company was
founded in 1993 and broadcasts high definition programming 24 hours a
day, seven days a week, to more than 80 million unique households in
the U.S. Jewelry Television(R) was recently ranked the 13th largest
retailer of jewelry in the U.S. by National Jeweler. is the
fifth largest jewelry destination on the internet according to
Internet Retailer's Top 500 Guide 2012. For more information, visit 
About Experian Marketing Services
 Experian Marketing Services is a
global provider of integrated consumer insight, targeting and
interactive marketing. We help brands from around the world
intelligently interact with today's dynamic, empowered and
hyperconnected consumers. By coordinating seamless interactions
across all marketing channels, we enable marketers to plan and
execute superior brand experiences that deepen customer loyalty,
strengthen brand advocacy and maximize profits. We call it Marketing
For more information, please visit 
About Experian 
 Experian is the leading global information services
company, providing data and analytical tools to clients around the
world. The Group helps businesses to manage credit risk, prevent
fraud, target marketing offers and automate decision making. Experian
also helps individuals to check their credit report and credit score,
and protect against identity theft.  
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
31 March 2012 was US$4.5 billion. Experian employs approximately
17,000 people in 44 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil. 
For more information, visit 
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
respective owners. 
Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700 
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