TOTO Announces Strategic Partnership With Crossville, Inc., for New HYDROTECT™ Powered Porcelain Tile

TOTO Announces Strategic Partnership With Crossville, Inc., for New HYDROTECT™
                            Powered Porcelain Tile

Company Licenses Breakthrough Photocatalytic Environmental Cleaning Technology
as Option on Crossville, Inc.'s, Porcelain Tile Collections

PR Newswire

MORROW, Ga., April 29, 2013

MORROW, Ga., April 29, 2013 /PRNewswire/ --TOTO, the largest plumbing
manufacturer in the world with $5.01 billion dollars in annual sales, today
announced the launch of its new cross-industrial strategic partnership with
Crossville, Inc., a U.S.-owned and operated manufacturer of award-winning
porcelain, glass, and stone tile collections for residential and contract
applications. Beginning in June, 2013, Crossville will offer HYDROTECTas an
optional finish on a majority of its porcelain tile collections.

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"TOTO established 'HYDROTECT Partners' to raise HYDROTECT's profile in the
global marketplace and disseminate knowledge about this breakthrough
technology worldwide," said Daijiro Nogata, President of TOTO USA. "TOTO
continues to aggressively build our global network of cross-industrial
strategic business partners. We are proud to announce that Crossville, Inc.,
is the newest member of our international network. This announcement is a
special pleasure for TOTO as we partner with Crossville on one of our key
environmental initiatives – upcycling our imperfect and damaged china for new
tile production. HYDROTECT will be available as an option on Crossville's
recycled tile line, as well as its other collections," Nogata continued.

Crossville applies HYDROTECT to its porcelain tile during a second firing
process, after the tile is traditionally glazed and fired. HYDROTECT will not
wash or wear off over time and is not visible -- it does not alter the tile's
appearance. "We are very honored to have HYDROTECT power collections by a
leading U.S. porcelain tile manufacturer. Our partnership with Crossville
will accelerate HYDROTECT's North American brand recognition," said Nogata.

HYDROTECT Technology
TOTO's HYDROTECT technology utilizes photocatalysts with superhydrophilic and
decomposition properties offering the following benefits:

  ocreates easy clean surfaces on buildings' exteriors or interiors
  ocleans the air (reduces pollutant gases, NOx, SOx, VOCs, which contribute
    to greenhouse gas production and improves general air quality, both indoor
    and outdoor); and
  ooffers an anti-microbial* effect (suppresses the growth of odor causing

Among HYDROTECT products' secondary benefits are global greenhouse gas
reduction; carbon footprint reduction; contribution to LEED points on
submitted projects; building maintenance cost savings; reduction in the use of
harmful cleaning agents; and a net positive environmental impact as derived
from Life Cycle Assessment.

*The product is currently under review by EPA. Data and information herein
have not yet been evaluated and approved by the EPA. Information is based on
3rd party testing per ISO standards. Photocatalyst products are not designed
to protect users from disease causing bacteria or replace good
cleaning/maintenance practices. 

About TOTO:
TOTO USA is headquarters for the Americas Division of the TOTO Global Group,
which was established in 1917 with the founding of TOTO, Ltd., in Kitakyushu,
Japan. TOTO is the world's largest manufacturer of bathroom fixtures and
fittings with $5.01 billion dollars in annual sales. For nearly 100 years,
TOTO has been the recognized leader in performance innovation and design of
products that enhance the luxury bathroom experience. Today, the company
maintains 23,500 employees in 69 offices around the world and owns
manufacturing facilities in Japan, Mexico, the USA, China, and Europe with an
affiliated network of more than 80 production facilities worldwide. With more
than 1,500 engineers on staff and three centers devoted to research and
development, TOTO is dedicated to engineering products that respect the
environment while meeting people's needs for comfort, beauty, and performance.
TOTO's corporate philosophy – People-First Innovation – is the guiding
principle for all the company's processes, from engineering and design to
manufacturing and sales. Consumers enjoy the peace of mind that comes from
knowing they purchased a brand that innovates to improve people's quality of
life. Winner of numerous domestic and international awards and recognitions,
TOTO is the only plumbing manufacturer honored as Water Efficiency Leader by
the U.S. Environmental Protection Agency. The company continues to raise
industry standards and consumer expectations as to what is possible in the
bathroom, as TOTO believes a high-quality bathroom is an experience and an
everyday luxury people value and appreciate.

For more information, consumers may visit or call
1.888.295.8134, Option 5. Follow TOTO on Twitter (@TOTOUSA) and become a TOTO
fan on Facebook

About Crossville Inc.

Founded in 1986, Crossville Inc. is a U.S.-owned and operated manufacturer of
award-winning porcelain, glass, and stone tile collections for residential and
contract applications. The company is the first U.S. tile manufacturer to
achieve the following:

  oproduction of large format tile on site,
  omanufacturing tile with certified recycled content
  odevelopment of the Tile Take-Back® Program for recycling fired porcelain
  ocertification of its waste recycling programs
  oTCNA's Green Squared certification for all of its U.S.-produced tile
  obecome a net consumer of waste.

For more information on Crossville, visit


Contact: Lenora Campos, Ph.D., 917.237.0665 x104,
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