UBM Tech Sponsors the Avnet Technology Marketing Summit, Brings Industry
Leaders Together to Drive Technology Sales
SAN FRANCISCO, April 29, 2013
SAN FRANCISCO, April 29, 2013 /PRNewswire/ -- UBM Tech, the global media
business that brings together the world's technology industry through live
events and online properties, today announced it is the presenting sponsor of
the Avnet Technology Marketing Summit, an exclusive two-day conference focused
on bringing together distribution sales and channel leaders and their
marketing/communications members from supplier partners across Avnet, Inc.'s
operating groups, which will take place May 20-22, 2013 in Scottsdale, AZ.
Over the past few years the electronics industry has gone through a vast
transformation, coupled with a revolution in how companies communicate and
share knowledge. "But nothing beats person to person demonstrations and
engagement with our partners," organizer Al Maag, Avnet's chief communications
officer, stated. "The Summit, with a theme of 'Diamonds in the Rough,' brings
together industry thought leaders in technology sales and marketing to share
key trends, insights and education to drive technology sales. This is a first
time opportunity for IT and component suppliers to work with our entire
talented and experienced marcom team on the latest tactics to create demand.
This shared industry focus is a new and motivating value to our supplier
"UBM Tech and Avnet have collaborated before, most recently to celebrate
electronics innovation with the 'Drive for Innovation' Tour. It is a
privilege for us to extend our relationship with Avnet on the sponsorship of
their Summit," said Paul Miller, CEO, UBM Tech. "This is an ideal venue for
us to showcase our best practices and along with Avnet, help technology
manufacturers, suppliers and partners drive more revenue."
As part of the sponsorship, UBM Tech will participate in the "B2B Trends
Discussion" panel; "Innovative Solutions in Marketing and Community Relations"
panel; and a PR panel discussion.
In addition, Miller will present "Content, Community & Commerce – Delivering
on the Revenue Imperative." Marketing's primary role has shifted from big idea
brand building to driving revenue and relationships. Marketing must deliver
ROI and move from a cost center to a revenue generating organization. At the
same time, the Web has become the primary catalyst and information source for
technology and channel professionals to identify, research and scope
prospective solutions and providers. Progressive marketers are developing and
executing modern marketing techniques that integrate targeted, high value
content to nurture conversations and actions to ultimately create customers
and revenue across all marketing changes. In this discussion, UBM Tech will
share strategies and practices on how marketers are changing the way they
market and deliver on this new mandate. This discussion will focus on:
creating high value content that engages prospects and aligns with their
buying process; nurturing and building relationships via content and
conversations; and converting and creating customers to revenue.
The Avnet Technology Marketing Summit is for Avnet franchised suppliers only.
For more information visit:
About UBM Tech
UBM Tech is a global media business that brings together the world's
technology industry through live events and online properties. Its
community-focused media and events provide expertly curated content along with
user-generated content and peer-to-peer engagement opportunities through its
proprietary, award-winning DeusM community platform. UBM Tech's brands include
EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN,
EDN and DesignCon. The company's products include research, education,
training, and data services that accelerate decision making for technology
buyers. UBM Tech also offers a full range of marketing services based on its
content and technology market expertise, including custom events, content
marketing solutions, community development and demand generation programs. UBM
Tech is a part of UBM (UBM.L), a global provider of media and information
services with a market capitalization of more than $2.5 billion.
For more information on UBM Tech please contact:
Vice President, Marketing, Electronics
T: 516.562.5652, E: firstname.lastname@example.org
SOURCE UBM Tech
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