HomeAway Survey Reveals Stress Keeps Nearly Half of Families from Enjoying
HomeAway Challenges Americans to ‘Reclaim the Family Vacation’ this Summer;
Invites Families to Enter Sweepstakes to Win One of Two Vacations
AUSTIN, Texas -- April 29, 2013
According to a special family travel edition of the Vacation Rental
Marketplace report from HomeAway® – the world’s leading online marketplace of
vacation rentals – 56 percent of Americans say they find components of taking
a family vacation stressful. Even worse, 46 percent admitted stress actually
prevents them from enjoying the vacation itself. With nearly three-fourths of
Americans (73 percent) planning to take a vacation this summer, HomeAway is
encouraging travelers to “Reclaim the Family Vacation” by opting to stay in
vacation rentals, like those found on HomeAway.com, which foster togetherness
and ease the stress of family travel. In fact, a whopping 80 percent of
travelers agreed that staying in a vacation rental has helped reduce their
stress on vacation.
According to the report, there are two primary sources of irritation for
traveling families, each drawing 23 percent of the vote for the biggest cause
of stress during a family vacation – the expense of eating out every meal and
wasting time (e.g. waiting for restaurants to open,waiting for people to get
ready, trying to meet up with friends/family, etc.). Other vacation stressors
*The lack of privacy from friends/family members and/or other travelers not
in their group (20%)
*Having to pay for extras, such as Internet access, resort fees or parking
*Staying in accommodations that are cramped or lack living spaces to spend
time with family/friends (10%)
*The need to pack books, toys and games to keep everyone entertained (5%)
*The lack of a washer/dryer (4%)
The survey also found the biggest disputes – other than budget – among
families when planning a vacation are based on where to go (40%), what to do
when they get there (25%), and where to stay (18%). Minor disputes involve how
to get there (7%), who gets the best bed (6%), and who sits where in the car
or on the plane (5%).
“Summer vacation is a time-honored tradition for Americans, and families pack
a lot of expectations for relaxation and reconnection into those one or two
weeks,” says Brian Sharples, CEO of HomeAway. “Unlike in hotels, where
families have to sleep on top of each other and pay exorbitant fees for things
like bottled water and snacks, vacation rentals give families more time and
flexibility to focus on the most important part of traveling together –
Families Are Committed to Vacations, and Vacations Re-Commit Family Members to
Family remains at the heart of summer vacations, according to the HomeAway
survey, which found almost one-third of travelers want the focus of their
upcoming vacation to be spending time with family or friends.
And despite the common stress associated with traveling, the vast majority
(78%) of travelers say they wouldn’t trade their family vacation for anything
– not even for permanent weight loss of 20 pounds or a year’s worth of
“The best family vacations are about striking a balance between time and
space,” notes Sharples. “Families need time to unwind and enjoy each other’s
company without over-scheduling activities on vacation, and they need space
not only to come together, but to pursue their own interests or find some
quiet time on their own.”
‘Reclaiming Your Family Vacation Sweepstakes’ Helps Five Families Ease the
Stress of Family Travel
HomeAway is setting out to find five families who best demonstrate – visually
and in words – a need to “reclaim” their family vacation.
The two most-deserving families, as voted on by the public, receive a $2,500
and $1,000, respectively, stay at the HomeAway vacation rental of their
choice. The three remaining families receive alternative prizes that can help
ease the stress of family travel: the third place-winning family receives a
$500 gift card; and the fourth and fifth place-winning families each receive
an iPad mini to help keep the kids entertained while traveling this summer.
Consumers can enter HomeAway’s ‘Reclaiming Your Family Vacation Sweepstakes’
by visiting the sweepstakes page on Facebook® and uploading a photo along with
a caption of up to 500 characters that explains why they need to reclaim their
family vacation. The sweepstakes is open from April 29 to May 17, 2013, with
the public invited to vote for the best photos and stories from May 18 to May
31, 2013. Winners will be announced in early June.
To view the complete HomeAway Vacation Rental Marketplace Report: Family
Travel Edition, click here.
About the HomeAway Summer Travel Survey
Data for the HomeAway summer travel survey was collected via surveys that
polled travelers on vacation rental and travel-related issues. Based on
HomeAway, Inc. internal customer satisfaction research, results comprised
2,031 responses received between 4/15-18, 2013 and2,041 responses received
1/11 – 18, 2013, as well as 1,033 responses received in an omnibus survey
conducted by Ipsos Public Affairs on April 18, 2013.
About HomeAway, Inc.
HomeAway, Inc., based in Austin, Texas, is the world's leading online
marketplace for the vacation rental industry, with sites representing over
742,000 paid listings of vacation rental homes in 171 countries. Through
HomeAway, owners and property managers offer an extensive selection of
vacation homes that provide travelers with memorable experiences and benefits,
including more room to relax and added privacy, for less than the cost of
traditional hotel accommodations. The company also makes it easy for vacation
rental owners and property managers to advertise their properties and manage
bookings online. The HomeAway portfolio includes the leading vacation rental
websitesHomeAway.com,VRBO.comandVacationRentals.comin the United States;
HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in
Germany; Abritel.fr andHomelidays.comin France; HomeAway.es and Toprural.es
in Spain;AlugueTemporada.com.br in Brazil; andHomeAway.com.au in Australia.
In addition, HomeAway operatesBedandBreakfast.com, the most comprehensive
global site for finding bed-and-breakfast properties, providing travelers with
another source for unique lodging alternatives to chain hotels. For more
information about HomeAway, please visitwww.HomeAway.com.
Photos/Multimedia Gallery Available:
Cindy Young Vanhoutte, 512-505-1552
MM2 Public Relations
Larry Meltzer, 214-379-3701
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