Rediff.com Launches New Redesigned Website Sporting a New Tiled Interface to Capitalize on Growing Usage of Mobile Devices Such

  Rediff.com Launches New Redesigned Website Sporting a New Tiled Interface to
  Capitalize on Growing Usage of Mobile Devices Such as Smartphones and
  Tablets

New feature rich homepage with images and videos, designed to enhance user
experience and improve use and functionality for handheld touch screen devices

Business Wire

MUMBAI, India -- April 29, 2013

Rediff.com India Limited (Nasdaq: REDF), India’s leading online provider of
news, information, communication, entertainment and shopping services today
released the latest version of its Rediff.com website, featuring a new and
enhanced homepage sporting a tiled interface.

The Rediff homepage in its new avatar brings alive an assortment of content
and services using the contemporary grid layout that is visually rich. Each
unit of the grid features the latest information photographs and videos,
giving it a more interactive and image-friendly appearance. Featuring 30
headlines, the new homepage offers a wide assortment of relevant news items
from across sections like News and Politics, Business, Movies, Get Ahead,
Cricket and Sports. Additionally, Rediff’s e-commerce platform, a fast-growing
segment for Rediff, also gets a boost with a large footprint on the homepage
to capitalize on the growing usage of e-commerce platforms throughout India.

This new design is based on user feedback and provides a seamless experience
on personal computers and laptops as well as touchscreen handheld devices like
tablets and smartphones.

Ajit Balakrishnan, Chairman and CEO, Rediff.com said, “The Indian internet
user base is quickly moving to consuming our services on various types of
mobile devices, whether at home or on the go. As a result, this transition
required us to take a fresh and innovative view of how our users are likely to
interact with our portal. Our new tiled interface is a step towards making it
easy for a rapidly growing segment of users who access our website from
tablet-like touch screen devices. We have also redesigned the site in terms of
providing users with the content and imagery they desire on our home page,
while adding more e-commerce options, which have been in higher demand from
this growing population. We believe the steps we’ve taken will enhance the
overall user experience and, over time, contribute to a growing Rediff user
base and more widespread adoption of the Rediff brand.”

To experience the new Rediff.com website, visit http://www.rediff.com

About Rediff India:

Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers
of news, information, communication, entertainment and shopping services for
Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai,
India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

Safe Harbor

Except for historical information and discussions contained herein, statements
included in this release may constitute "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and reflect
our current expectations. Forward-looking statements are identified by certain
words or phrases such as "may", "will", "aim", "will likely result",
"believe", "expect", "will continue", "anticipate", "estimate", "intend",
"plan", "contemplate", "seek to", "future", "objective", "goal", "project",
"should", "will pursue" and similar expressions or variations of such
expressions. These statements involve a number of risks, uncertainties and
other factors that could cause actual results to differ materially from those
that may be projected by these forward looking statements. These risks and
uncertainties include but are not limited to the slowdown in the economies
worldwide and in the sectors in which our clients are based, the slowdown in
the Internet and IT sectors world-wide, competition, success of our past and
future acquisitions, attracting, recruiting and retaining highly skilled
employees, technology, acceptance of new products and services, the
development of broadband Internet and 3G networks in India, legal and
regulatory policies, managing risks associated with customer products, the
wide spread acceptance of the Internet as well as other risks detailed in the
Form 20-F and other reports filed by Rediff.com India Limited with the U.S.
Securities and Exchange Commission. Rediff.com India Limited and its
subsidiaries may, from time to time, make additional written and oral forward
looking statements, including statements contained in the Company's filings
with the Securities and Exchange Commission and our reports to shareholders.
Rediff.com India Limited does not undertake to update any forward-looking
statement that may be made from time to time by or on behalf of the Company.

Contact:

Investor Relations and Corporate Affairs Contact:
Rediff.com India Ltd.
Mandar Narvekar
+91-22-6182-0000
investor@rediff.co.in
or
Media Relations Contact:
GW Communications (U.S.A.)
Glenn Wiener and Dionne Manchester
212-786-6011 / 212-786-6068
gwiener@GWCco.com / dionne@GWCco.com
 
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