Jamba and USA Water Polo Announce Partnership to Promote Healthy Living

  Jamba and USA Water Polo Announce Partnership to Promote Healthy Living

  USA Water Polo Athletes to Dive In as Spokespersons for Jamba Energy Drink

Business Wire

EMERYVILLE, Calif. -- April 29, 2013

Jamba Juice Company, a leading healthy, active lifestyle brand announced today
that it has entered into a sponsorship agreement with USA Water Polo. Through
the partnership, USA Water Polo and its 2012 Olympic Medalists will join
Jamba® in supporting a variety of activities aimed at inspiring and
simplifying healthy, active lifestyles, and will serve as spokespersons for
Jamba’s naturally caffeinated energy drink made with 70% juice.

In recent years, USA Water Polo has been a strong supporter of Jamba’s Team Up
For a Healthy America™, the company’s national awareness campaign aimed at
addressing the childhood obesity crisis. The new sponsorship agreement
reinforces both organizations’ commitment to encourage better nutrition and
increased physical activity in both young and adult consumers.

“Our organization and our athletes are great fans of Jamba products and their
efforts to promote healthy living,” said Jennifer Rottenberg, Chief Marketing
Officer, USA Water Polo. “The Jamba brand and what it stands for makes their
products a natural fit for athletes and sports organizations like ours.” In
2012, USA Water Polo and Jamba collaborated on a fitness clinic at which
aspiring young athletes from various Los Angeles schools learned about the
need for proper nutrition while getting personal water polo instruction from
USA Water Polo Olympic Medalists.

Julie S. Washington, Jamba SVP and Chief Brand Officer added, “At Jamba, we
focus on encouraging good nutritional habits and promoting physical fitness,
so USA Water Polo’s commitment to excellence and maintaining fitness perfectly
complements our brand message.” USA Water Polo and Jamba will collaborate in a
variety of activities including promotions at USA Water Polo events, athlete
appearances at Jamba stores, fitness clinics and social media activities. USA
Water Polo athletes will continue to join other global and national athletes
in Jamba’s campaign to prevent childhood obesity.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and
mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of January 1, 2013, there were 809 Jamba Juice store locations globally. Jamba
is a proud sponsor of “Team Up for a Healthy America” in the fight against
childhood obesity and encourages fans to join the Team Up community of
celebrities, athletes and other leaders committed to getting kids active and
involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more
about Jamba Juice's locations as well as specific offerings and promotions by
visiting the Jamba Juice website at www.JambaJuice.com or by contacting
Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

About USA Water Polo

USA Water Polo, Inc. is the national governing body for water polo in America,
overseeing our United States Olympic program as well as 20 different
championship events annually, such as Junior Olympics and Masters National
Championships. With more than 40,000 members, USAWP is also the sanctioning
authority for more than 500 Member Clubs and more than 400 tournaments
nationwide. USAWP is committed to the development of the sport throughout the
US. It fosters grass-roots expansion of the sport, providing a national system
of affiliated clubs, certified coaches and officials.

Contact:

For Jamba Juice Company
Mike Fuccillo, 510-596-0100, EX-7
Dir. Corporate Communications
mfuccillo@jambajuice.com
or
For USA Water Polo
Greg Mescall, 714-500-5455
Dir. Communication
gmescall@usawaterpolo.org
 
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