SAS® Customer Intelligence Redesigned to Improve Marketing Results with
Increased Efficiency and Accountability
Four marketing analytics products integrated in one environment
SAS® Global Forum
SAN FRANCISCO -- April 29, 2013
In today’s world of empowered consumers and escalating digital spend by
corporations, marketers face three challenges to driving revenue: managing
customer relationships effectively across channels, creating meaningful
customer interactions for memorable experiences and making optimal decisions
based on big data. The newly redesigned SAS^® Customer Intelligence, available
today, helps meet all three challenges by making advanced analytics more
accessible to all marketers and helping them account for marketing investments
to the C-suite.
SAS Customer Intelligence now has four of SAS’ top-selling marketing analytics
products – SAS Marketing Automation, SAS Marketing Optimization, SAS Real-Time
Decision Manager and SAS Digital Marketing – integrated into a single
Web-based application. Inside one application, marketers can plan, create and
execute campaigns; optimize scenarios; and engage with customers across all
channels. No longer will marketers have to manage work in disparate
applications and interfaces.
“CMOs face an uphill battle managing a disparate collection of marketing
technologies,” said R. “Ray” Wang, Principal Analyst and CEO of Constellation
Research Inc. “As CMOs take over more of the technology budget, they expect
integrated marketing tools along the customer experience journey. Strategy and
planning should match information and analytics. Orchestration and interaction
should flow with customer experience. These new solutions must deliver on a
design point around integrated marketing across channels and across digital
Retailers that need to manage the customer experience – regardless of whether
the customer buys online, in store or via smartphone – will be able to design,
test and execute multi-channel campaigns from within the same application. New
features, such as email templates and controls will help low-margin businesses
(e.g. grocery stores) rapidly refine and personalize campaigns to boost
consumer loyalty. Improvements to testing, process and design galleries will
help financial service organizations and insurers perform more thorough
testing, create more selective persona-based campaigns and distribute relevant
messaging down to branch and broker levels.
Marketers at women’s specialty retailer Chico’s FAS Inc. use SAS to execute
targeted campaigns via multiple channels. “The new streamlined interface of
SAS Customer Intelligence, plus new features such as persona-based workspaces,
will result in improved efficiency for my team,” said Rebecca Nickerson,
Manager of CRM Operations at Chico's. “The ability to easily link test and
control groups will simplify reporting. Having previously disparate functions
in one interface also means easier user interaction and will significantly
New features to help make the marketer’s job easier include:
*The ability to quickly switch between inbound and outbound campaigns.
*Timely insights for automated, highly targeted campaigns; marketers can
test and learn on the fly, and continually improve campaigns, ROI and
*Support for A/B testing including champion-challenger and
challenger-challenger control groups, and improved treatment management.
*Enhanced e-mail design capabilities with templates and digital asset
*Improvements to permissions management and sharing, and the ability to add
comments to optimization scenarios and input data.
*Enhancements to the optimization algorithm, reducing execution times while
increasing optimization complexity.
“SAS Customer Intelligence helps marketers instantly close the gap between
data analysis, insight and real-time actions, such as a personalized offers
and customized campaigns. This improves marketing effectiveness and
efficiency. Marketers can now go from data to design to decisions without
logging in and out of multiple systems,” said Wilson Raj, Global Customer
Intelligence Director for SAS. “Whether it’s a marketing analyst exploring big
data, a campaign manager designing a multi-channel campaign, or a CMO making
critical business decisions, SAS Customer Intelligence supports collaboration
and provides accountability across the entire marketing organization with
persona-based workspaces for each role.”
For more information visit sas.com/customerintelligence.
Today's announcement was made at SAS Global Forum 2013, the world’s premier
analytics conference and the largest gathering of SAS users, attended by more
than 4,000 business and IT users of SAS software and solutions. Key sessions
will be live streamed at the SAS video portal.
SAS is the leader in business analytics software and services, and the largest
independent vendor in the business intelligence market. Through innovative
solutions, SAS helps customers at more than 60,000 sites improve performance
and deliver value by making better decisions faster. Since 1976 SAS has been
giving customers around the world THE POWER TO KNOW^®.
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their respective companies. Copyright © 2013 SAS Institute Inc. All rights
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