Celebrity Cruises Steps Up To The Plate As Official Cruise Line Of The Boston Red Sox

Celebrity Cruises Steps Up To The Plate As Official Cruise Line Of The Boston
                                   Red Sox

Modern luxury line partners with Boston Red Sox for 2013 Season

PR Newswire

BOSTON, April 29, 2013

BOSTON, April 29, 2013 /PRNewswire/ --Celebrity Cruises and the Boston Red
Sox have announced a comprehensive marketing agreement highlighting the
brands' shared commitment to premium experiences and entertainment. Through
the partnership, Miami-based Celebrity Cruises will be recognized as the
"Official Cruise Line of the Boston Red Sox."

One of the most exciting results of this new relationship is the 2014 Red Sox
Fan Cruise, allowing fans to meet and vacation with former Red Sox players and
WEEI announcer Joe Castiglione. The fan cruise will take place aboard the
stunning Celebrity Silhouette, leaving from Fort Lauderdale on January 12,
2014, on a seven-night Western Caribbean itinerary. Onboard, guests will enjoy
activities with players, including a beach party on Celebrity's private beach
resort in Labadee, Haiti; cocktail parties; a martini tasting in the ship's
pulsing, ice-topped Martini Bar; karaoke nights and time with the players on
Celebrity's Lawn Club, a half-acre of real, growing grass on the top deck.
Fans can book tickets by calling 855.AAA.7832.

The partnership between Celebrity Cruises and the Boston Red Sox also includes
the following experiences at Fenway Park:

  oDuring four home games every month, Celebrity Cruises will have a presence
    at the park with fan giveaways and a chance to win a vacation for two on
    the 2014 Red Sox Fan Cruise.
  oEvery time the Red Sox execute a double play at Fenway this season, one
    lucky fan will win $200 off any 7-night or longer Celebrity cruise.
  oCelebrity Cruises will hold exclusive events at the park featuring Red Sox
    legend appearances and exciting giveaways. The first event will be on May
    19^th. RSVP to celebrityredsoxcruise.eventbrite.com
  oCelebrity Cruises will receive fixed signage position behind the
    ever-visible home plate for 10 home games during the season, as well as
    branding opportunities in-suite and on stadium LEDs.

"This partnership has all the makings of a winning team," said Marla Phaneuf,
Regional Sales Manager and Team Lead of New England at Celebrity Cruises.
"What better way to connect with Bostonians than through their most prized
possession – the Red Sox! We look forward to raising awareness about our
stunning ships and enticing itineraries, whether setting sail for Bermuda from
Cape Liberty, NJ , or to exotic destinations around the world. Vacation time
is precious, and on a Celebrity Cruises vacation, our guests take advantage of
every moment."

"We look forward to working with Celebrity Cruises and welcome them to the Red
Sox as our official cruise line partner," said Troup Parkinson, Red Sox SVP
Corporate Sponsorships. "Their focus on premium experiences and quality
service made this a logical partnership for both our organizations."

Guests from the Boston area are less than four hours' drive from Cape Liberty
in Bayonne, NJ, where they can board Celebrity Summit – which just completed a
nearly $40-million revitalization known as "Solsticizing," to add many of the
most popular venues and experiences found on its new Solstice Class ships –
every Sunday for Bermuda from May 5 to September 1, 2013. For these
itineraries, Celebrity offers roundtrip motorcoach transportation to the port
from Boston.

Next year, the brand kicks off "Celebrity's World Tour 2014-2015," with their
11 ships traveling to all seven continents, visiting more than 260 ports of
call in 74 countries. These itineraries offer an elite collection of
land-based experiences known as "Celebrity Exclusives;" state-of-the-art
fitness facilities featuring Zumba classes and personal fitness trainers; and
more overnight stays, allowing guests to immerse themselves in the
destinations. Meanwhile, onboard, they can immerse themselves in Celebrity's
vibrant nightlife, including Broadway-style production shows, party bands, and
an edgy new late-night entertainment show, Sin City Comedy.

About Celebrity Cruises:
Celebrity Cruises' iconic "X" is the mark of modern luxury, with its cool,
contemporary design and warm spaces; dining experiences where the design of
the venues is as important as the cuisine; and the amazing service that only
Celebrity can provide, all created to provide an unmatchable experience for
vacationers' precious time. Celebrity Cruises' 11 ships offer modern luxury
vacations visiting all seven continents. Celebrity also presents immersive
cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and
South America. Celebrity is one of five cruise brands operated by global
cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). For
more information, dial 1-888-276-2874, visit www.celebritycruises.com/bos, or
call your travel agent.

SOURCE Celebrity Cruises

Website: http://www.celebritycruises.com
Contact: Jaret Posmentier, (212) 805-8044, jaret.posmentier@emanatepr.com
 
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