ZTE USA Excels in U.S. Market as it Accelerates Smartphone Adoption
Company Looks Forward to Next 15 Years and is Well Positioned to Continue
RICHARDSON, Texas -- April 29, 2013
ZTE USA celebrates its 15th Anniversary in the U.S. market. As the No. 5
handset vendor in the U.S. market, the company’s success is the result of its
history of being the accelerator that places great communications technology
into the hands of end users.
“We are very excited to celebrate this anniversary together with the carriers
and partners in the U.S. We will continue to work together with the whole
telecommunication ecosystem to move people onto and up to the latest and
greatest technology, so they can connect, be entertained and enrich their
lives,” said Lixin Cheng, CEO, ZTE USA, and Senior Vice President of ZTE
ZTE USA entered the U.S. market in 1998 with modest expectations. Today, the
company works with all of the major U.S. carriers, including AT&T, Verizon,
Sprint, T-mobile, MetroPCS, US Cellular, Cricket and TracFone. ZTE USA has
become one of the leading companies in the rapidly growing pre-paid market.
The company currently is No. 3 in the number of pre-paid phones sold.
Lixin said, "ZTE's track record demonstrates our value to the carriers,
enterprises and consumers in this strategic market. We are very confident
about our future in the U.S. and we eagerly look forward to the next 15 years.
We are committed to the US and will continue to enhance the investment in the
In December 2012, ZTE announced a $30 million investment to work with a number
of local partners to tap into both core and innovative technologies in the
telecommunications industry, improving and integrating existing technologies,
and strengthening the lab capabilities and other fundamental infrastructures.
Also, ZTE set up an independent sales group for the ZTE North American market
in January 2013. Accordingly, Lixin Cheng, the previous president of ZTE N.A.
region, was promoted as the senior vice president of ZTE Corporation, which
would enhance the local decision power and bring more resources to the U.S.
ZTE’s growth can be attributed to our unique business model, which is referred
as America China Worldwide or ACW. It allows ZTE to partner with American
companies such as Qualcomm, Broadcom, Intel, Freescale, Google and Microsoft
and leverage their innovation. ZTE USA supports the innovation by utilizing
the efficient design and engineering resources in China to quickly bring these
ideas to market. ZTE sells products worldwide, which creates economies of
scale and allows more people to access leading technologies. This benefits
America high-tech companies as well. Up to now, ZTE has purchased more than
$16 billion in the U.S. market in both products and intellectual property from
"We position ourselves as the industry's harmonious contributor. We don't
focus on any vendors but make efforts to provide a better user experience,"
said Lixin. “Also, for good corporate citizenship, giving back to the
communities in which we live and work is very important to us and speaks to
ZTE’s mission to help people around the world connect with one another in
Recently ZTE has been ranked by Fortune as one of the Top 10 Corporate Social
Responsibility Chinese companies. This is the second consecutive year that ZTE
has been named as one of China’s Top 10 CSR performers. On March 28, ZTE USA
hosted a charity night in partnership with the Texas Legends in order to
benefit the Boys and Girls Clubs of Collin County.
As an independent, transparent, globally focused publicly traded company, ZTE
understands that cyber security is the challenge facing by the whole industry
and has proposed the Trusted Delivery Model to reduce the security risk, which
is a comprehensive end-to-end security evaluation of the software, firmware
and hardware throughout the equipment life cycle. ZTE will continue working
with the U.S. government and industry to establish a system that will ensure
full cyber security for all parties, which is also our commitment to carriers,
enterprise partners and end users.
About ZTE USA
ZTE USA is a subsidiary of ZTE Corporation (H share stock code: 0763.HK / A
share stock code: 000063.SZ), a leading global provider of mobile handsets,
telecommunications equipment and network solutions. ZTE USA is dedicated to
making quality communications technology accessible to all. ZTE USA is
headquartered in Richardson, Texas and has ten offices, five R&D centers and
one logistics center in the U.S. The company draws on more than 25 years of
experience and research investment to deliver smart, affordable, quality
choices for infrastructure and mobile data device customers nationwide. For
more information, visit www.zteusa.com.
for ZTE USA
Anna Hughes, 202-729-4000
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