blu eCigs Expands Partnership With Rahal Letterman Lanigan Racing; Primary Sponsor For No. 15 Car In Brazil And Major Associate

  blu eCigs Expands Partnership With Rahal Letterman Lanigan Racing; Primary
         Sponsor For No. 15 Car In Brazil And Major Associate At Indy

PR Newswire

BROWNSBURG, Ind., April 29, 2013

BROWNSBURG, Ind., April 29, 2013 /PRNewswire/ --After a successful
partnership in the first three rounds of the IZOD IndyCar Series season,
including primary sponsorship for Mike Conway's entry in Long Beach, Rahal
Letterman Lanigan Racing (RLL) and blu eCigs are expanding their involvement
together. blu eCigs, the electronic cigarette brand widely known for superior
style and quality, will become primary sponsor of the No. 15 entry for Graham
Rahal in the Sao Paulo Indy 300 in Brazil and will increase its involvement in
the 97th Indianapolis 500 Mile Race to major associate sponsor with enhanced
branding on the race car.

"blu eCigs has been a great addition to our program this season, and has been
very well received by the race team as much as the fans – so we are very
pleased to be expanding our relationship together," said Bobby Rahal, co-owner
of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and
Mi-Jack co-owner Mike Lanigan. "We had the ability to bring on a primary
sponsor for Graham's car in Brazil and are thrilled that blu eCigs has jumped
at the opportunity, after an active weekend most recently at the Long Beach
Grand Prix."

Since its inception in 2009, blu eCigs has consistently led the charge to
introduce e-cigarettes as a new class of smoking alternative to the US market
and has done so in a pragmatic way - always keeping the customer experience as
the central focus. In April 2012, blu eCigs was acquired by Lorillard, Inc.,
solidifying blu eCigs as a market trailblazer and further advancing the
tremendous growth opportunity represented by the e-cigarette category. Today,
North Carolina-based blu eCigs can be found in over 80,000 retail locations in
addition to online and continues to set the standard for product innovation
and responsible marketing.

"We are very pleased with the positive response by fans at this year's Long
Beach Grand Prix event where blu eCigs had its first ever presence as an
IndyCar primary sponsor. We saw the use of e-cigarettes throughout the event,
including by our own pit crew, so the IndyCar demographic appears to be the
right match for blu," said Matt Coapman, Vice President of Marketing at blu
eCigs. "We think the upcoming Sao Paulo IndyCar event can amplify both U.S.
and international exposure and will be a good fit for the sport and our

Last year in Brazil, RLL's then-driver Takuma Sato earned his best series
finish to date of third place. Graham Rahal's best finish in the event came in
2011 when he was second to Will Power. He matched that result this past
weekend in Long Beach for RLL.

RLL's highest start and finish in the Indianapolis 500 came in 2004 when Buddy
Rice won from pole. In addition, the team has earned a total of four top-three
finishes (2nd – Meira 2005; 3rd – Rahal 1994, 1995). The team was in
contention to win the race as recent as 2011 when Bertrand Baguette led laps
139-140 and laps 189-197 of the 200 lap race. Had a caution come out before
Baguette was forced to pit for a splash of fuel, he might have been the
victor. The race ultimately ended under caution when JR Hildebrand crashed on
the front straight while in the lead on the final lap. In 2012, RLL driver
Takuma Sato was alongside eventual Indy 500 winner Dario Franchitti in Turn 1
on the final lap but limited traction and possible tire contact catapulted him
into a spin and he ultimately finished 17th after leading the third most race

AboutblueCigsElectronic Cigarettes
blueCigs®electronic cigarettes offerthe look and feel of traditional
cigarettes – without the tobacco smoke, ash, or smell. blueCigsprovidesa
realistic recreational alternative to smoking – creating a vapor "puff" that
evaporates within seconds.The products have been featured in the presenter
gift bags at the Grammy Awards and other celebrity events, and are used by a
number of A-list actors, musicians, and athletes. Available online and at
retailers nationwide,blueCigscomein convenient disposables or rechargeable
packs for regular use, with or without nicotine and in a variety of
flavors.blueCigs provideinnovative technology foran improved consumer
experience that enhances the social aspect of e-cigarettes. The company is
based in Charlotte, NC, and blu eCigs'flavors are made in the USA. For more,

About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Hilliard, Ohio, and Brownsburg, Ind.,
is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner
Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike
Lanigan. In 2013 the team will begin their 22nd year of open wheel
competition and attempt to add to their 20 wins – including the 2004 Indy 500
from pole with Buddy Rice -- their 29 poles and 1992 series championship. The
team also competes in the American Le Mans Series as BMW Team RLL where they
won both the Manufacturer and Team Championships in the GT category in 2010
and swept all three GT titles in 2011 - Manufacturer, Team and Driver. In
2012, the team finished second in the Team Championship and third in the
Manufacturer Championship.

SOURCE blu eCigs

Contact: Marissa Dursin, Resound Marketing, 609-279-0050 x104,
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