RadioShack and Beats By Dr. Dre Partner on New Campaign Featuring Star Track
Entertainment/Interscope Records Recording Artist Robin Thicke and the Beats
Get a Free Remix of "Blurred Lines" with Qualifying Purchase, Exclusively at
FORT WORTH, Texas, April 29, 2013
FORT WORTH, Texas, April 29, 2013 /PRNewswire/ -- RadioShack will premiere a
new TV spot today that pays homage to the recently released music video for
recording sensation Robin Thicke's hit single "Blurred Lines" and the Beats by
Dr. Dre Pill portable Bluetooth speaker.
The 30-second commercial ties into a special in-store offer that will allow
RadioShack customers and music fans to download an exclusive remix of "Blurred
Lines" with the purchase of any qualifying product.
"Partnering with a strong brand like Beats marks one of the ways RadioShack is
broadening our customer appeal," said Jennifer Warren, senior vice president
and chief marketing officer for RadioShack. "Teaming up with Beats on this
campaign invites more consumers to discover RadioShack as a destination for
the hottest music accessories – including the Pill and Beats headphones."
Since its release March 20, Robin's steamy single "Blurred Lines" has become a
viral sensation racking up more than eight million views on YouTube and
VEVO.com.Robin is currently in the studio finishing up his sixth studio
album, for his as yet untitled album, with a release date expected soon.
Consumers purchasing any qualifying Beats by Dr. Dre product, mobile phone,
tablet or MP3 player in-store at a participating RadioShack location April 29,
2013 through June 22, 2013* will receive an exclusive "Blurred Lines" remix
download. In addition, consumers will get $10 back when they spend $30 or more
at participating RadioShack locations through June 1, 2013.**
The ad begins airing April 29, 2013 and will appear on networks including MTV,
VH1, Spike and Comedy Central. It will also run during the NBA Finals on ESPN
The TV spot can also be found on RadioShack's techspecs blog and at the Beats
by Dr. Dre Facebook page. Exclusive behind-the-scenes footage taken during
filming of the "Blurred Lines" video will also be posted during the promotion,
so check back often for more details.
RadioShack also plans to launch a social contest later in the campaign that
will give consumers the chance to win two tickets to a future Robin Thicke
To find your neighborhood store or check out all the Beats products available
at RadioShack, visit www.radioshack.com.
*Offer valid through June 22, 2013 on qualifying in-store purchases at
participating stores. US and Puerto Rico only. Code must be redeemed no later
than July 6, 2013. Code is redeemable at www.radioshack.com/UWANTIT. Must be
13 or older. Compatible software, hardware and Internet access required (fees
may apply). Void where prohibited. Digital downloads provided AS IS, no
warranties. See store for details.
**Only one coupon may be redeemed per transaction and cannot be combined with
any other coupons or offers, including employee discounts. Coupons are valid
on all purchases of $10 or more except Bose^®, Apple^® and Beats™ by Dr. Dre™
products, airtime, gift/entertainment cards, services, special orders,
refurbished items and purchases on radioshack.com. At Dealer/Franchise
locations, coupons are only valid on RadioShack merchandise.
About RadioShack Corporation
RadioShack(NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^®offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShackemploys more than 34,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes more than 4600
company-operated stores inthe United StatesandMexico, 1500 wireless phone
centers inthe United States, and more than 1000 dealer and other outlets
worldwide. For more information onRadioShack Corporation, please
visitwww.radioshackcorporation.com; to purchase items online, please
visitwww.radioshack.com.RadioShack^®is a registered trademark licensed
Analysts and Investors Contact: Bruce Bishop, +1-817-415-3400,
Bruce.Bishop@RadioShack.com, or News Media Contact: Media Relations,
SOURCE RadioShack Corporation
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