Kretschmar® Teams with Make-A-Wish®, Price Chopper Food Stores to Grant Blue Springs, Mo. Boy Sensory Playhouse

 Kretschmar® Teams with Make-A-Wish®, Price Chopper Food Stores to Grant Blue
                      Springs, Mo. Boy Sensory Playhouse

Project Part of Kretschmar's 'Legendary Wishes' Campaign to Grant Three Wishes
in 2013

PR Newswire

LISLE, Ill., April 29, 2013

LISLE, Ill., April 29, 2013 /PRNewswire/ --When asked what he wanted as his
wish, Josh, a 10-year-old boy from Blue Springs, Mo. with Cerebral Palsy,
didn't hold back. Josh hoped for a sensory playhouse, and Kretschmar® Premium
Deli Meats and Cheeses teamed with Price Chopper Food Stores, and Make-A-Wish®
Missouri to make his wish a reality. The organizations surprised Josh Thursday
afternoon with a new playhouse for his backyard. The endeavor was done as part
of a relationship that Make-A-Wish® and Kretschmar established last summer to
fulfill three wishes for children with life-threatening illnesses.

(Photo: http://photos.prnewswire.com/prnh/20130429/CL03446)
(Logo: http://photos.prnewswire.com/prnh/20121112/CL10831LOGO)

Josh is legally blind and wanted a playhouse filled with items that he could
experience and enjoy with limited vision. Make-A-Wish Missouri exercised
tremendous creativity and imagination to develop a structure that incorporated
his ideas. They outfitted a Tuff Shed building with textured walls, a gigantic
keyboard and several other components to spark his imagination. All items
requiring power use solar or battery technology and don't require electricity
for operation.

"Obviously this is a very special campaign for Kretschmar," said Chuck Gitkin,
VP, Marketing, Innovation and R&D, John Morrell Food Group. "We've taken great
pride in partnering with Make-A-Wish. It's been overwhelming and enjoyable to
see the support from our retailers and the local community to make these
wishes come true."

Kretschmar established a national association with Make-A-Wish last year. It
donated over $100,000 to Make-A-Wish and is helping grant three specific
wishes to children with life-threatening illnesses, including Josh's, in 2013.
It is part of a campaign called "Legendary Wishes." Additional funding was
raised at the local level with help from Price Chopper. Price Chopper sold
paper stars at its stores' cash registers during the month of April for $1
each, with proceeds going to Make-A-Wish. Its sales generated $20,000. Price
Chopper also named a hero sandwich combo on its deli menu in Josh's honor and
$2.99 of each hero sandwich combo from April 1 – April 30, 2013 went to
Make-A-Wish Missouri. Enough support was raised from the combo sales to
enhance Josh's playhouse with climbing handholds, sensory stepping stones, and
a large sensory pillow.

"Helping grant Josh's wish has been extremely rewarding for Kretschmar," said
Michael Sargent, brand manager for Kretschmar. "All of the hard work that we
have put forth with Price Chopper and Make-A-Wish Missouri was worth it to see
the smile on his face when we gave him his playhouse. We appreciate everyone's
efforts this month and hope we can continue this association for years to
come."

Josh's playhouse was unveiled with dozens of his family members, friends and
medical assistants on hand to celebrate the new addition to his backyard.
Price Chopper supplied food and beverages for the event. The retailer also
gave him oversized cards that had well-wishes from its stores' employees that
were collected throughout April.

"A wish experience provides the children we serve hope, strength and joy at a
time when they need it the most," said LuAnn Bott, President and CEO of
Make-A-Wish® Missouri. "Josh's wish for a sensory playhouse will allow him the
opportunity to increase his sensory awareness in a fun and active environment
for years to come. We're thankful for our national alliance with Kretschmar to
not only make wishes come true across the country, but especially here in the
KC area."

Kretschmar is a part of the John Morrell Food Group, a subsidiary of
Smithfield Foods, Inc. (NYSE: SFD). For more information about Kretschmar Deli
please visitwww.kretschmardeli.com.

About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group brands
have become respected and well known for providing premium-quality meat
products to families across the United States. With products ranging from
lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell
Food Group is an important part of consumers' mealtimes. The John Morrell Food
Group offers several national and regional brands including Armour®, Eckrich®,
John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®,
Margherita®, Kretschmar® and LunchMakers®.

About Smithfield Foods
Smithfield Foods is a $13 billion global food company and the world's largest
pork processor and hog producer. In the United States, the company is also the
leader in numerous packaged meats categories with popular brands including
Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®,
Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield
Foods is committed to providing good food in a responsible way and maintains
robust animal care, community involvement, employee safety, environmental, and
food safety and quality programs. For more information, visit
www.smithfieldfoods.com and www.smithfieldcommitments.com.

About Kretschmar
Kretschmar Premium Deli Meats & Cheeses has meant quality since 1883. Our
hams are made with a unique hardwood smoking process. Kretschmar poultry and
beef are hand-trimmed using the finest cuts. Our full line of Off-The-Bone
deli meats are delicately sliced from the leanest, most tender cuts. And our
premium Wisconsin cheeses repeatedly win in competitions world-wide. Try the
Legendary Taste of Kretschmar today.

For great recipes and more, like us on Facebook
(www.facebook.com/kretschmardeli) or our website at www.kretschmardeli.com.

About Price Chopper
Ball, Bresette, Cosentino, McKeever and Queen are more than just words that
appear on Price Chopper signs throughout the Kansas City Metro. They are the
names of the families that own and operate Kansas City's 49 Price Chopper
stores. Families with strong roots that have raised generation after
generation here at home. Families that are fully committed to giving something
back to their communities. They do it every day, and offer customers many ways
to help.

About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening medical
conditions to enrich the human experience with hope, strength and joy.
According to a 2011 U.S. study of wish impact, most health professionals
surveyed believe a wish-come-true has positive impacts on the health of
children. Kids say wishes give them renewed strength to fight their illness,
and their parents say these experiences help strengthen the entire family.
Based in Phoenix, Make-A-Wish is one of the world's leading children's
charities, serving children in every community in the United States and its
territories. With the help of generous donors and more than 25,000 volunteers,
Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has
granted more than 225,000 wishes since its inception in 1980; nearly 14,000 in
2011 alone. Visit Make-A-Wish at www.wish.orgto learn more.

SOURCE Kretschmar

Website: http://www.kretschmardeli.com
Contact: Brookes Versaggi, Breaking Limits, 910-315-3488 (c), 704-766-9062 (0)
 
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